Summary
Overview
Work history
Skills
Timeline
Latifa Khaled Al Atwi

Latifa Khaled Al Atwi

Dammam,Saudi Arabia

Summary

A productive employee with a proven track record of successful skills and producing quality outcomes through leadership and team motivation.

Multi-talented.

always seeking a role stronger with increasing room for advancement.

Strengths include Strong relations and data to drive substantial revenue and profits through proactive strategies and continuous optimization to exceed expectations.


Continuously seeks out opportunities in market gaps and customer trends.


Professional successful, Demonstrates exceptional planning, organization, and leadership abilities to maintain clients.


Flexible professional confident in navigating challenges.

Overview

15
15
years of professional experience

Work history

Senior Sales Manager

Radisson Hotel & Apartment Dammam industrial City
Dammam
10.2019 - Current
  • Liaised with customers to determine needs and provide recommendations.
  • Re-branding.
  • Implemented a new lead follow-up procedure in the SAP system.
  • Strong impact on sales and income
  • Improved profitability by constantly updating sales and pricing strategies in line with market conditions.
  • Evaluated sales strategy impact by collecting, analyzing and reporting on sales data.
  • Effectively handled daily customer meetings, calls and account management tasks, improving team efficiency.
  • Managed client relationships from the early stages of the sales process through to post-sales
  • Generated new leads and opportunities to maximize revenue.
  • Optimized quality of service by completing performance reviews and analyzing client feedback.
  • Reviewed and analyzed reports, identifying opportunities for revenue weekly.
  • Strengthened profit opportunities through targeted customer relationship development, continually meeting objectives.
  • Built focused new client networks, growing business opportunities, and increasing revenue possibilities.
  • Created and managed client contracts, negotiating positive, profitable terms to aid target revenue attainment.
  • Effectively handled daily customer meetings, sales calls, and account management tasks, improving sales team efficiency.
  • Renewed contracts to maintain high-value client bases.
  • Built and carefully managed loyal, profitable client bases.
  • Fostered positive relationships with customers to enhance loyalty and retention.
  • Supported front-line sales teams with well-coordinated administrative operations.

Public relations Manager & Sales Manager

Zara continental hotel
Khobar
06.2015 - 11.2018
  • Analyze local market trends and develop new business leads
  • Maximize all Revenue opportunities
  • Contribute to the selling strategy of the hotel, and manage the department's adherence to achieving that strategy
  • Understand the competitive marketplace and implement
  • approaches to ensure the hotel stays ahead in the local market
  • Ensure the Team Members developed effectively and generated a culture of high-quality standards and proactive selling
  • Develop and implement creative local marketing channels including social media sites, Work within current business strategies and recognize potential opportunities
  • Report on weekly/monthly basis appointments for the team, calls report list of business leads
  • Answer customer queries in a timely and suitable manner
  • Greeted, housed, and followed up with any problem facing the guests in-house, followed up with the clients whenever we had new offers and followed up with team and companies
  • Monitored sales team performance and provided effective training to help reach targets.
  • Increased profitability by developing pipelines utilizing multiple marketing channels and sales strategies.
  • Exceeded specific team goals and resolved issues, partnering with the upper management team to share and implement continuous improvements.
  • Front office (Public Relations) at Zara Continental Hotel 2015- 2016.

Tele Sales Supervisor

Mobily (smart link company)
Dammam
05.2014 - 04.2015
  • Used excellent negotiation and sales techniques to obtain the best contract deals and sales prices with customers.
  • Increased customer satisfaction by offering friendly, helpful, and informative customer service.
  • Made a high volume of sales calls per day exceeding company outbound call targets.
  • Training the team, solving the problems they face, and following up on reports. My team consists of 18 people
  • Achieving 3 times the required sales and obtaining discrimination and quality control from the main company (Mobily).

Sales & Marketing manager

SAMANA Travel & Truism
Khobar
03.2012 - 04.2014
  • Cultivated excellent customer relationships by providing helpful, friendly, and attentive service.
  • Led staff meetings to delegate tasks, assign workloads, and communicate changing priorities.
  • Served as customer service team lead, enforcing company policies, answering co-workers' questions, and training new staff.
  • Offered constructive feedback to employees in response to quality assurance measures, ensuring consistently exceptional service.
  • Formulated and implemented purchasing and marketing policies, setting prices accordingly for maximum sales opportunities.
  • Created customer awareness of goods, services, and special promotions with creative strategies.
  • Analysed market trends and demand to develop accurate pricing strategies.
  • Employed excellent time-management skills to maximize task completion and reduce errors.

Samo's Marketing & Project

Public Relation Manager
Khobar
12.2007 - 02.2011
  • P.R management and marketing
  • I used to be responsible for the corporate relations and sponsors coordinating meetings and following up the operating of the deals terms and conditions as well I should make sure that the media productions is going on the right directions, as well as participating in marketing workshops as part of a team who create marketing plans and new creative ideas)
  • Manage events media and Press (I was responsible for the media and press relations and organize TV interviews and press articles, also I organize a dinner gala for the trophy ceremony for the "Sharqiyah rally" as part of my events organizing skills)
  • Manage the motorsport team and the sportsmen reputation and media (In this field I enter the history at least for myself by being the first Saudi female who take part in the motorsports in Saudi Arabia not in the sport itself but by being a founder of a motorsport team and managing the team plans and coordinating the reputation of the team and the team members and make sure that everything is going by order on the plan.

Marshal F1

Bahrain International Circuit
10.2010 - 06.2015
  • I have license Arbitration and organizing car-racing international racing and Formula One (Marshall) Where I represent my country, Saudi Arabia outside the Kingdom.
  • Seasonal posts (winter season) weekends only.

Multi

Freelancer
Dammam
02.2005 - 11.2011
  • Furniture decor design for a women’s beauty salon for 2 projects from 2005 - 2006
  • Furniture decor design for a cafe project in 2008
  • Renting labor and dump trucks for projects in 2010 - 2011
  • Importing and distributing coffee equipment and materials (I went to Italy in 2008 and got a deal to export coffee machines and materials to distribute and sell them in the local market)

Receptionist

Ozone Dental
kHOBAR
07.2006 - 08.2007

Skills

  • Excellent in dealing with computer application and web
  • Able to Deal with Different layers of people
  • Skill in searching for new clients & Opportunities
  • Perfecting my business
  • Teamwork
  • Leadership
  • Reliable
  • Good speaker and Reading whatever develop my skills
  • Ability to quickly learn from scratch
  • Adjusting to new work environments
  • Communications skills
  • Adjusting to new work environments
  • Broad thinking
  • Relationship nurturing

Timeline

Senior Sales Manager - Radisson Hotel & Apartment Dammam industrial City
10.2019 - Current
Public relations Manager & Sales Manager - Zara continental hotel
06.2015 - 11.2018
Tele Sales Supervisor - Mobily (smart link company)
05.2014 - 04.2015
Sales & Marketing manager - SAMANA Travel & Truism
03.2012 - 04.2014
Marshal F1 - Bahrain International Circuit
10.2010 - 06.2015
Samo's Marketing & Project - Public Relation Manager
12.2007 - 02.2011
Receptionist - Ozone Dental
07.2006 - 08.2007
Multi - Freelancer
02.2005 - 11.2011

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Latifa Khaled Al Atwi