Laura AlFayez

Key Accounts: King Abdullah Financial District (KAFD), Banque Saudi Fransi, Virgin Mobile, Solan, and Saudi Sports Federations

- Manage marketing and communication projects from briefing through final delivery.
- Translate stakeholder requirements and business objectives into clear project briefs and actionable deliverables.
- Coordinate with internal teams, external partners, and production houses to ensure the successful execution of campaigns and initiatives.
- Manage project timelines, deliverables, feedback, and approvals to ensure projects are delivered on schedule.
- Prepare presentations, reports, and meeting minutes to support project planning and stakeholder alignment.
- Ensure all deliverables meet brand guidelines, project objectives, and quality standards.

• - Communicated with clients to support day-to-day account management activities.
  - Collaborated with internal teams to facilitate client requirements and project delivery.
  - Conducted research on clients, competitors, and consumer trends.
  - Supported strategic planning through market and industry research.
  - Tracked competitors’ performance across social media platforms.
  - Assisted in developing presentations and client-facing materials.