Layla Alaboud
Riyadh,Saudi Arabia
Summary
Marketing professional with a strong background in strategy, social media management, and campaign execution. I enjoy developing creative and effective marketing plans that boost brand awareness and engage audiences. With a mix of academic knowledge and hands-on experience, I focus on delivering real results through innovative ideas and clear communication. Passionate about helping brands grow and connect with their customers in meaningful ways.
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Digital marketing specialist - Full time
Kingdom Hospital
Riyadh, Riyadh Region
04.2024 - Current
- Compile and prepare monthly social media plan, aligning with strategic marketing goals.
- Handling & monitoring all the social media account management on all platforms (Facebook. Instagram, X, Snapchat, Tiktok and LinkedIn).
- Responsible for responding to all social media inquiries, comments, and messages while ensuring timely and professional communication.
- Responsible in following up on campaign bookings.
- Implement SMS & WhatsApp marketing campaigns, strategies, enhancing customer engagement and outreach.
- Ensures the timely and professionally prepared Social Media and Google replies to questions, comments, and/or complaints of the public.
- Optimizing online marketing campaigns for better return on investment.
- Monitoring competitors' activities.
- Handling the internal digital screens management.
Social Media and Marketing Specialist - Part time
Kingdom Hospital
Riyadh, Saudi Arabia
05.2020 - 03.2024
- Handled multiple social media accounts for the company.
- Create engaging captions and relevant hashtags, optimizing social media posts for maximum reach and impact
- Manage consistent content posting across all digital platforms including Facebook, Instagram, X, Snapchat, Tiktok, and LinkedIn.
- Oversee campaign bookings and engagement, ensuring optimal reach and interaction
- Respond professionally to Google reviews and mobile app queries, fostering positive brand image and customer relationships
- Responded promptly to customer queries and complaints, ensuring high levels of customer satisfaction.
- Conduct thorough content revisions for website and application, ensuring accuracy and effectiveness of message
Marketing Consultant - Remote job
Channels Energy
Riyadh, Saudi Arabia
02.2019 - 04.2020
- Managed and monitored social media accounts, ensuring positive customer interaction.
- Created engaging, topical content tailored to target audiences.
- Developed and implemented strategic marketing plans
- Designed visually appealing graphics for use across multiple platforms.
- Participated in brainstorming sessions, contributing fresh ideas for promotional strategies.
- Responded promptly to user comments and queries, enhancing customer satisfaction.
Education
Bachelor's degree - Public Relations & Marketing Com - Adv. & Marketing Communication
Imam Mohammad Ibn Saud Islamic University
09.2019 - 11.2023
Skills
- Social Media Management
- Brand Building
- Public Relations
- Copywriting
- Customer Service
- Data Analysis
- Creativity
- Microsoft Programs
- Adobe Photoshop
- Teamwork
- Working Under Pressure
Languages
Arabic
Native
English
Fluent
Certification
- Event, Conference, and Exhibition Management and Organization
- Electronic Marketing - Managing Paid Digital Campaigns
- Planning for Advertising Campaigns
- The Art of Idea Creation
References
References available upon request.
Timeline
Digital marketing specialist - Full time
Kingdom Hospital
04.2024 - Current
Social Media and Marketing Specialist - Part time
Kingdom Hospital
05.2020 - 03.2024
Bachelor's degree - Public Relations & Marketing Com - Adv. & Marketing Communication
Imam Mohammad Ibn Saud Islamic University
09.2019 - 11.2023
Marketing Consultant - Remote job
Channels Energy
02.2019 - 04.2020
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