Layla Mohammed Almatar
Qatif,Saudi Arabia
Summary
Results-driven senior category specialist with 7+ years of experience in retail and FMCG. Specialized in marketing ,planning & campaign execution. Consumer trend analysis to grow category performance and brand visibility. Strong background in developing data-driven strategies that deliver measurable results.
Overview
7
7
years of professional experience
2016
2016
years of post-secondary education
Work history
Senior Category Specialist
Al-Dawaa Medical Services Co.
Khobar, Saudi Arabia
04.2018 - 05.2025
- Led category-level marketing, planning & execution for beauty and personal care products
- Developement and implementation of annual and seasonal marketing plans
- Collaboration with suppliers to create customized promotional campaigns
- Conduction of market and consumer trend analysis
- Coordination with design,digital & Ph teams regarding campaign Elements
- Monitoring and reporting on campaign performance, drawing insights to optimize future marketing activities.
- Managing product life cycles, launches, and discontinuations based on data and market dynamics.
- Negotiating with vendors to secure marketing support budgets and promotional slots.
Education
Bachelor degree - Pharmacology
Glasgow University
UKSkills
- 2024-Marketing Foundation course
- 2024-Consumer behaviour Trends course
- 2023-Project management for leaders course
- 2021-Data analysis & visualisation course
- 2019-Category managemet course
- Marketing Campaign Management
- Sales Forecasting & Planning
- Cross-functional Collaboration
- Promotional Strategy
- Microsoft Office (Excel, PowerPoint, Outlook)
Languages
English
Fluent
Arabic
Native
Hobbies
Drawing( Pencil protrait)
Creative Writing
Hors Riding
Sport & Fitness
References
Available upon request
Timeline
Senior Category Specialist
Al-Dawaa Medical Services Co.
04.2018 - 05.2025
Bachelor degree - Pharmacology
Glasgow University
Similar Profiles
RAHIM P. YUSOPHRAHIM P. YUSOPH
Roving Merchandiser at Al-Dawaa Medical Services Co. (Al Dawaa Pharmacy)Roving Merchandiser at Al-Dawaa Medical Services Co. (Al Dawaa Pharmacy)
ABEER ALSUBAIEABEER ALSUBAIE
Business analyst at AL-DAWAA MEDICAL SERVICES CO. LTDBusiness analyst at AL-DAWAA MEDICAL SERVICES CO. LTD
Ghadah AlqurzaieGhadah Alqurzaie
Pharmacy Manager at Al-Dawaa Medical Services Co. (DMSCO)Pharmacy Manager at Al-Dawaa Medical Services Co. (DMSCO)
Yaqeen AljanabiYaqeen Aljanabi
Volunteer as a Health Educator & Promoter at Health Awareness Unit - KFHUVolunteer as a Health Educator & Promoter at Health Awareness Unit - KFHU
Ahmed Ahmed null
GOSI – B2G Interlocutor Assistant Manager at Total Care Saudi Third Party AdministratorsGOSI – B2G Interlocutor Assistant Manager at Total Care Saudi Third Party Administrators