Lea Masri
Tripoli,Lebanon
Summary
Pursuing a Bachelor’s degree in Mass Media and Communication at University of Balamand, with graduation anticipated in Spring 2026. Aspiring professional in Advertising, Marketing, and Branding. Experienced in media analysis and campaign development. Ready to apply knowledge to enhance brand visibility and market reach.
Overview
3
3
years of post-secondary education
Work history
Content Creation and Advertising Intern
Grow Smart Agency
Tripoli
2024.06 - 2024.08
- Produced visual and written content for social media platforms and advertising campaigns. Assisted in creating concepts, storyboards, and trend-based ideas aligned with client brand identities.
- Marketing Intern
- Supported marketing strategy development through on-site observations and research.
- Assisted in planning social media calendars and coordinating promotional activities.
Education
BS - Mass Media and Communication - Marketing
University of Balamand
Koura, Lebanon 2024.01 - 2026.05
GS (General Studies)
SSCC - Collège des Soeurs des Saints Coeurs
Tripoli 2018.09 - 2019.07
Skills
- Visual content creation
- Document and spreadsheet management
- AI technology utilization
- Media branding
- Advertising strategy development
- Social media coordination
- Copywriting
- Interpersonal skills
- Creative problem solving
- Team dynamics
- Flexibility and adaptability
- Presentation abilities
- Storytelling proficiency
- Event management and planning
PORTFOLIO summary
• Al Attar | Luxury ReBranding
Rebranded Al Attar as part of a university luxury-branding project: Developed a refreshed visual identity, brand positioning, and concept direction.
• Almaza | Advertising
Created an advertising concept and campaign visuals for Almaza for a university project. Produced key visuals, taglines, and layout designs aligned with the brand tone.
• First Event | Casino du Liban.
Participated in the Kids First fundraising event at Casino du Liban as part of a university initiative. Helped welcome guests, assist visitors, and support tombola ticket sales.
• LatLatté Underground | Podcast Project
Produced a professional podcast with a full team (filming, sound, editing, and on-set coordination).
• Participated as content creator in Miss Europe 2026
PORTFOLIO LINK
https://www.canva.com/design/DAG78CsYyM4/Xvz5MzdKw6dRiuMbUjTdyg/edit?utm_content=DAG78CsYyM4&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Languages
Arabic
Native language
English
Upper intermediate
B2
French
Upper intermediate
B2
Arabic
Native
Timeline
Content Creation and Advertising Intern
Grow Smart Agency
2024.06 - 2024.08
BS - Mass Media and Communication - Marketing
University of Balamand
2024.01 - 2026.05
GS (General Studies)
SSCC - Collège des Soeurs des Saints Coeurs
2018.09 - 2019.07