LEELA DHAR
Jeddah,Mecca Region
Summary
Dynamic professional with expertise in public relations and product management, demonstrating exceptional skills in team leadership and effective communication. Proven ability to drive sales through cold calling expertise, solution selling, and up-selling mastery, while ensuring customer satisfaction with post-sale service coordination. Adept at critical thinking and time management, with a deep understanding of core market dynamics. Committed to leveraging these competencies to achieve strategic career goals in a challenging environment.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work history
Sales Engineer (Instrumentation & Automation)
Brosco International Company
Jeddah, Saudiarabia
2023.11 - 2026.02
- Assisted in leading sales and technical support for process control instrumentation automation and switchgear products from renowned brands like Emerson Rockwell Automation and Endress+Hauser.
- Provided consultation to identify customer needs and deliver tailored solutions for enhanced efficiency and productivity.
- Supported execution of turnkey projects with third-party contractors to ensure smooth implementation.
- Developed and nurtured client relationships to guarantee satisfaction through timely support and problem resolution.
- Conducted presentations and demonstrations to educate clients and facilitate informed purchasing decisions.
- Contributed to improved sales performance by analysing market trends and forecasting opportunities.
Senior Sales & Application Engineer (LV Products)
Jubilee Corporation
Karachi
2021.01 - 2023.11
- Assisted teams in selecting and integrating low voltage (LV) switchgear components for industrial and commercial projects.
- Supported market research to identify segments with potential for LV switchgear and control solutions.
- Helped manage the sales process from lead generation to order closure, contributing to revenue growth.
- Collaborated with back-office and commercial teams to prepare technical proposals and ensure pricing accuracy.
- Engaged in new product launch activities and provided technical presentations to enhance brand awareness.
- Developed tailored technical solutions and proposals based on customer needs to improve win rates.
Senior Sales Engineer (LV Products)
Ameejee Valleejee & Sons (Pvt) Ltd
Karachi
2019.01 - 2021.01
- Delivered technical expertise in Low Voltage (LV) switchgear systems, ensuring accurate product selection, configuration, and integration for industrial and commercial power distribution applications.
- Analyzed project specifications, single line diagrams (SLDs), load schedules, and client requirements to propose optimized and compliant LV switchgear solutions.
- Managed the complete sales cycle including lead generation, technical clarification, solution development, commercial negotiation, and order finalization to achieve assigned revenue targets.
- Identified and developed high-potential market segments to expand LV product penetration across infrastructure, industrial, and commercial projects.
- Prepared detailed technical and commercial proposals in coordination with engineering and back-office teams, ensuring pricing accuracy, margin alignment, and timely order processing.
- Engaged with consultants, contractors, panel builders, and end users to promote product advantages, support specification inclusion, and strengthen brand positioning.
- Contributed to the introduction of new LV control and power distribution products by conducting technical presentations, customer demonstrations, and market feedback analysis.
- Developed customized technical solutions and application-based configurations to address customer operational requirements and enhance competitive positioning.
Sales Engineer (Instrumentationation)
Caltrols Pakistan Pvt. Ltd.
Karachi
2017.01 - 2019.01
- Manage sales activities across commercial, export, and oil & gas sectors.
- Build and maintain strong professional relationships with contractors, end-users, consultants, and designers.
- Engage in extensive communication with customers, partners, and internal teams via phone and email.
- Lead and participate in technical discussions with customers to ensure optimal solutions and product alignment.
Education
MBA - Sales & Marketing
SZABIST KARACHI
Pakistan 2017.06 - 2020.12
B.E - Electronics
DAWOOD UNIVERSITY OF ENGINEERING & TECHNOLOGY KARACHI
Pakistan 2014.01 - 2014.03
Skills
- Public relations and effective communication
- Team leadership and time management
- Cold calling and solution selling
- Critical thinking and core market understanding
- Post-sale service coordination and up-selling mastery
- Product management
- Sales cycle understanding
- Core market understanding
LANGUAGES
ENGLISH
Advanced
URDU
Fluent
SINDHI
Native
KEY ACHIEVEMENTS
- New Market Penetration: Established new key customer account for Brosco in the Jeddah region and successfully initiated business transactions, expanding market presence and revenue opportunities.
- Successful Project Execution: Led and executed a $150K flow meter installation project in the food industry, collaborating with a third-party contractor to ensure timely and cost-effective completion.
- Led and executed a turnkey switchgear project for Chint in AVS, delivering switchgear solutions for rice mill projects in collaboration with a switchgear manufacturer, with a project value of up to 20 million PKR.
Timeline
Sales Engineer (Instrumentation & Automation)
Brosco International Company
2023.11 - 2026.02
Senior Sales & Application Engineer (LV Products)
Jubilee Corporation
2021.01 - 2023.11
Senior Sales Engineer (LV Products)
Ameejee Valleejee & Sons (Pvt) Ltd
2019.01 - 2021.01
MBA - Sales & Marketing
SZABIST KARACHI
2017.06 - 2020.12
Sales Engineer (Instrumentationation)
Caltrols Pakistan Pvt. Ltd.
2017.01 - 2019.01
B.E - Electronics
DAWOOD UNIVERSITY OF ENGINEERING & TECHNOLOGY KARACHI
2014.01 - 2014.03