Leen Natsheh

Public Sector – KSA : Business Intelligence Transformation Project

• Conducted a comprehensive current state assessment for the BI department, by analyzing data processes and technologies, collaborating with stakeholders to gather insights, and delivering actionable recommendations.
• Developed a comprehensive target operating model for the Business Intelligence (BI) department, aligning it with the organization's strategic objectives.
• Performed an in-depth gap analysis to pinpoint areas for enhancement and optimization within the BI department, aiming to achieve the desired target state.
• Created a detailed BI roadmap to guide the department's future initiatives and ensure alignment with business goals.
• Designed and documented use cases with corresponding mockup dashboards to illustrate potential solutions and facilitate stakeholder understanding.
• Established a UI/UX style guide and designed wireframes to standardize the user experience for dashboards, ensuring consistency and usability.
• Developed a comprehensive change management and communication plan, outlining strategies for stakeholder engagement, training, and support to ensure smooth transitions and adoption of new processes and technologies.

Retail – UAE : Data Transformation Project

• Gathered and analyzed the business challenges and requirements to understand the specific needs and objectives driving the data transformation process.
• Gathered and analyzed the existing data sources to understand their structure, relationships, and attributes.
• Developed conceptual data models for the target migration model to outline the structure and relationships of the data.
• Designed mock-up dashboards that incorporates the business vision, requirements, and goals, providing a visual representation of the intended solution.

Reproductive Medicine Market Analysis for Middle East, Turkey and Africa

• Collected and analyzed data on the size and growth of the reproductive medicine market, including market share, revenue and sales data.
• Analyzed the competitive landscape including the market share and strengths of the key players, pricing strategies and marketing approaches.
• Developed recommendations for market entry or expansion strategies including product development and distribution strategies.
• Developed sales and revenue projections based on market trends, customer demand and competitor's market.

Customer Behavioral Segmentation

• Used the K-Means clustering algorithm to group the customers with similar behaviors into multiple segments.
• Analyzed the output of the K-Means algorithm and identified the profiles of the customers based on their transactional behaviors.
• Presented the results to the related business users in order to enhance the customer experience and products sales.

Big Data Platform Migration

• Assessed the data quality of the source database and identified any data that may need to be cleaned or transformed before migration.
• Designed the target data model and schema for the big data platform.
• Mapped the data from the source to the target data model.
• Tested and validated the data in the big data platform to ensure it has been migrated correctly and accurately reflecting the data in the source.

• Assisted in tracking, prioritizing, and reporting on the global IT project portfolio.
• Coordinated project execution tasks such as planning, scheduling, and resource tracking.
• Prepared project documentation, status reports, dashboards (Excel/PowerPoint).
• Identified, log, and escalate project risks and issues.