Lefin Shalu
Riyadh,Saudi arabia
Summary
Motivated individual with focus on market research and analysis. Capable of delivering insightful data-driven reports and trends analysis through strong analytical skills and innovative thinking. Able to support strategic decision-making by leveraging proficiency in qualitative and quantitative research methods.
Overview
4
4
years of post-secondary education
1
1
Certification
Work history
Market research intern
Intercontinental Commercial Enterprises Ltd.
Nottingham, United Kingdom
03.2024 - 04.2024
- Compiled research findings to support development of targeted marketing strategies.
- Managed multiple research projects simultaneously, ensuring timely completion.
- Collaborated with senior researchers to enhance idea exchange and expertise sharing.
- Strengthened client relationships through consistent communication and project updates.
- Utilised CRM software effectively, improving data management efficiency.
Education
MSc - Marketing and Brand Management
Nottingham Trent University
Nottingham 01.2024 - 01.2025
Bachelor of Commerce - Finance, Accountancy, Marketing, Auditing & Taxation
Jain University
Bangalore, India 07.2019 - 05.2022
Skills
- Time management
- Team building
- Communication skills
- Problem-solving
- Brand perception research
- Flexibility in approach
- Market segmentation understanding
- Digital marketing
Certification
- Marketing in action Level 4 - The Chartered Institute of Marketing
- SEO Foundations - LinkedIn
PROJECTS
MyMarketingExperience - Pearson Education
Led the launch of a jeans brand, implementing marketing strategies to enhance visibility and engagement. Gained hands-on experience in brand development, digital marketing, and campaign execution.
Consultancy Experience Project
Revitalized Skin Elixir’s brand strategy through market analysis, refined positioning, and targeted multi-channel campaigns, driving increased brand awareness, customer acquisition, and sales growth.
Timeline
Market research intern
Intercontinental Commercial Enterprises Ltd.
03.2024 - 04.2024
MSc - Marketing and Brand Management
Nottingham Trent University
01.2024 - 01.2025
Bachelor of Commerce - Finance, Accountancy, Marketing, Auditing & Taxation
Jain University
07.2019 - 05.2022