Overview
Work history
Education
Languages
Profile
Qualifications
Timeline
Generic

Lenah Baeissa, MBA

Jeddah,Saudi Arabia

Overview

9
9
years of professional experience

Work history

Regional Product Manager

L'Oreal Middle East
Dubai, UAE
11.2024 - Current
  • Develop a full year Marketing plan for the brand; execute strategic launch plans, media campaigns, and activation events (averaging 2 launches/year and 5 major activation events/year).
  • Implement New Launch plans and maintain growth in main Brand Pillars while animating and the whole catalogue in alignment with Brand Strategy and long term goal.
  • Assure products provide value and achieve the right outcomes by balancing consumer and business needs.
  • Track and analyze brand performance through market shares; results in assessing effectiveness of marketing strategies and branding campaigns.
  • Collect and analyze consumer market insights and competition by leading a consumer centric and data driven approach, using category insights, competitor behavior, market trends and sell-out figures.
  • Manage and monitor marketing budget for all product lines; results in ensuring efficient allocation of resources.
  • Executing online media campaigns to strengthen the brand's digital presence across key platforms for enhanced market reach and engagement.
  • Lead coordination of branded content; aligning global assets, dermatologist expertise, and blogger input to drive cohesive messaging and enhance campaign effectiveness

Trade Marketing Manager

L'Oreal Saudi Arabia
Jeddah, Saudi Arabia
01.2023 - Current
  • Managed full brand portfolio and all trade marketing initiatives and activities for two brands with extensive product lines– La Roche-Posay with 50+ products, and CeraVe with 17+ products; contributed to high retail visibility and strong sales growth.
  • Developed yearly marketing plans, including PR & Medical events, O+O Execution and Retail Merchandising.
  • Led and managed the launch of CeraVe in Saudi Arabia through a customized 360 Marketing Plan; in collaboration with internal and external stakeholders.
  • Interpreted and converted global communication materials (imagery, digital, point of sale) into regionally tailored content, ensuring alignment with local language and cultural contexts.
  • Developed strategic approach to integrating culturally relevant elements into events and campaigns; resulted in significantly deepening audience engagement and brand relevance.
  • Supervised two direct reports by setting strategic goals, overseeing planning, and guiding execution.

Product Manager

L'Oréal Saudi Arabia
Jeddah, Saudi Arabia
01.2022 - 12.2022
  • Achieved lead market position by developing unique and strategic brand messaging based on key market and consumer insights
  • Developed yearly marketing plan, including new product launches, promotional and marketing strategies; contributed to higher brand visibility, more strategic market positioning, and stronger impact
  • Restructured market launch timing; resulted in optimizing product impact and improving product visibility
  • Organized and managed all public relations external events, contributing to enhanced consumer engagement and brand visibility
  • Collaborated with the retail team and agency, ensuring accurate in-store implementation of marketing materials

Junior Product Manager

L'Oréal Saudi Arabia
Jeddah, Saudi Arabia
05.2019 - 12.2021
  • Developed brand marketing plans, including new product launches, media campaigns, advocacy, O-O execution, and retail, in-store merchandising; resulted in delivering consistent brand identity across all initiatives
  • Organized and managed wide variety of external events: product launches, exhibitions, PR events; contributed to enhanced brand visibility and engagement

Marketing Trainee

L'Oréal Saudi Arabia
Jeddah, Saudi Arabia
07.2018 - 04.2019
  • Produced digital content consistent with brand standards, ensuring cohesive messaging across platforms
  • Collaborated with retailers to develop and optimize content and enhance brand’s visual impact
  • Managed collaboration with influencers to increase brand awareness

Social Media Account Executive

Horizon FCB
Jeddah, Saudi Arabia
01.2017 - 06.2018
  • Led and executed social media strategy and content creation for specialty retail (Godiva, Raydan, Fuddruckers): developed creative engaging posts, maintained consistent posting schedule, ensured 24/7 oversight; resulted in meeting clients’ goals
  • Develop and executed O+O marketing activations; contributed to enhanced brand visibility

Education

Master of Business Administration -

University of Business And Technology
Jeddah, Saudi Arabia
05.2019

Bachelor of Business Administration - Marketing

Barry University
Miami, Florida, USA
05.2016

Languages

Arabic
Native language
English
Advanced
C1

Profile

A Saudi Candidate. Extremely consumer centric, with signature strength in understanding and applying consumer insights to meet consumer needs and achieve high levels of consumer engagement. With an MBA and a BA in Marketing, and PMP Certification in process. Strong foundation for developing and executing effective marketing plans. Excellent communication and interpersonal skills, capable of navigating complex and competing demands.

Qualifications

Project Management Professional Certification (PMP) - In Process

Timeline

Regional Product Manager

L'Oreal Middle East
11.2024 - Current

Trade Marketing Manager

L'Oreal Saudi Arabia
01.2023 - Current

Product Manager

L'Oréal Saudi Arabia
01.2022 - 12.2022

Junior Product Manager

L'Oréal Saudi Arabia
05.2019 - 12.2021

Marketing Trainee

L'Oréal Saudi Arabia
07.2018 - 04.2019

Social Media Account Executive

Horizon FCB
01.2017 - 06.2018

Master of Business Administration -

University of Business And Technology

Bachelor of Business Administration - Marketing

Barry University

Similar Profiles

Create profile
Lenah Baeissa, MBA