Lenin Soundararaji
Chennai,India
Summary
Accomplished professional with expertise in product management and chemical sales, demonstrating exceptional communication skills and customer relationship management. Proven track record in sales processes, account management, and negotiation tactics, complemented by strong organisational abilities and interpersonal effectiveness. Adept at sourcing and supply chain management, report generation, and tender documentation. Career aspirations include leveraging skills to drive business growth and enhance market presence.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
Work history
Senior Manager Sales & Marketing
Advanced Biocatalytics Industries (Abunayyan Gr)
Dammam, Saudi Arabia
2025.01 - Current
- Planned revenue strategies to support wider business growth.
- Launched innovative product lines to expand market share.
- Optimized supply chain processes through detailed vendor negotiations.
- Managed project schedules to ensure consistent, on-time delivery.
- Conducted risk assessments to minimize business exposure.
- Controlled departmental budgets to maintain strict financial discipline.
- Improved operational efficiency through better cross-functional teamwork.
- Streamlined resource management to handle workloads effectively.
- Implemented cost-saving initiatives to increase overall profitability.
- Mentored junior managers to foster continuous team development.
Sales & Marketing Manager
Vision Chemicals Industry Company, KSA
2023.01 - 2026.06
- Forerunner in managing sales activities all across MENA.
- Responsibility includes forecasting, planning and duly achieving sales figures, volumes and gross margins on quarterly and yearly basis as well as monitoring market trends and competitors activity to develop suitable sales strategy to protect and enhance market share.
- Responsible for Managing and allocating top selling products. Alongside administering procurement of commodities and ensuring stock levels are maintained at all times.
- Generating new customers, retaining existing customer and exploring new markets. Working on inactive customer database, understanding their potential and converting them in to active customers by rebuilding a strong business relationship.
- Monitoring post sales activities such as payment follow ups/ LC opening & amendments Receivable and receivable follow up with customers.
- Regularly coordinating with internal departments to ensure smooth and timely services to customer
- Saudi's prestigious Al Yamama Group company. Manufacturer of oilfield Chemicals in Saudi Arabia and having network of operations in MENA. Entire liquid range of WBM & full range of OBM products are being manufactured and supplied to the customers in MENA market.
Business Development Manager
Advanced Chemicals FZCO
Jebal Ali Freezone, Dubai
2020.04 - 2022.12
- Build and maintain professional and effective relationships with National and International Oil and Gas service Companies with key stakeholders at different levels
- Responsible for the sales of Drilling fluids such as Lubricants, Shale inhibitors/stabilizers, Defoamers, Thinners, Dispersants, Surfactants, Scavengers and OBM products like emulsifiers, rheology modifier, thinner and wetting agent in assigned regions
- Mapping the potential customer and create new opportunities in the given region
- Relevant/product approvals/ pricing/ Marketing collaterals
- Deepen and widen the relationships between ACC and the customers
- Personally improve the profitability with the customer through winning new, additional (multi product) opportunities
- Evaluating, determining and realizing frequent business growth goals.
- Negotiate and finalize contracts after pricing
- Manufacturer of specialty Mud Chemicals and supplying for Oil well drilling and Natural Gas Exploration companies around the globe. As an experienced, mid senior-level professional with a strong history of driving dynamic specialty Chemicals sales, managing client relationships, and substantially increasing revenues
Business Development Specialist – Industrial Chemicals
SHAHIG COMPANY
DAMMAM
2019.01 - 2020.03
- Develop Industrial & Specialty chemicals business-line
- Develop and execute a strategy for discovering and securing new business opportunities either locally, regionally, or nationally
- Assessing potential manufacturers/clients in terms of income potential and mission fit.
- Adapting new business strategies in accordance with the types of clients already secured by the company
- Create a business development database in order to evaluate performance and organize client and prospective client information
- Fosters beneficial relationships with business partners, potential clients, and business contacts in order to attract new business and enhancing organization reputation.
- Close new business deals by developing and negotiating contracts.
- Mapping the potential customer and create new opportunities in the given region
- Working closely with overseas suppliers for product approvals/ pricing/ warehousing
- Handling product approval with clients (Drilling fluids) related paper work and technical support (Aramco, Aramco affiliated refineries, Other international O&G clients etc)
- A well-established organization for past 32 years with business transactions being carried out in Kingdom of Saudi Arabia as well as rest of the MENA region. The company deals with a varied range of services, namely – Petrochemical, Instrumentation, Automation & Control, Piping, Oil & Gas field Supplies including Drilling fluids, industrial & specialty chemicals.
Senior Manager Sales and Marketing
OREN HYDROCARBONS PVT LTD
Chennai
2011.12 - 2018.12
- Responsible for the sales of Drilling fluids (Starches, PACs, Lubricants, weighting agents, Shale inhibitors, LCM, Defoamers, Thinners, Dispersants, Surfactants, Scavengers and OBM products like emulsifiers (primary & Secondary), rheology modifiers, OBM thinner and wetting agent in assigned region
- Mapping the potential customer and create new opportunities in the given region
- Key account manager for existing clients, acting as main point for clients and address the issues; escalate to AVP Marketing
- Working closely with overseas counterparts for Client acquisition/product approvals/ pricing/ warehousing
- Handling product approval with clients (Drilling fluids) related paper work and technical support (Aramco/Adnoc/Esnnad/Petronas etc)
- Being a liaison/partner between the Sales Team and other internal customers. Remain knowledgeable of key processes, business initiatives and internal resources in order to assist the sales team and recruitment in accomplishing company goals.
- Working closely with Country heads (Asia, Canada, North and South America) and the Pricing Analysts to address contract issues or concerns and to ensure the timeliness of contract review.
- Negotiating better payment terms and responsible for collection
- Multimillion-dollar Company Manufacturing Mud Chemicals and supplying for Oil well drilling and Natural Gas Exploration companies around the globe. As an experienced, mid senior-level professional with a strong history of driving dynamic specialty Chemicals sales, managing client relationships, and substantially increasing revenues, I stand to significantly contribute to your objectives in this position. I had joined as an executive marketing and in short span of time elevated to Senior manager position.
Executive – Client service & BD
Kelsa Management Solutions Pvt Ltd
Chennai
2010.04 - 2011.12
- Supporting business development activities by researching databases and gathering industry intelligence.
- Marketing materials for existing and new clients.
- Organizing conference calls, and scheduling meetings to close the deals
- Filing and administration of contracts and other corporate documents and records.
- Oversee administrative policies and procedures for the office.
- Raising invoices and collection. Deputed at Villgro Innovations foundation, one of Kelsa's clients as an Operation Executive.
- Responsible for identifying social entrepreneurs, screening and reporting to Incubating team for seed funding or other supports
- To act as an interface between the incubatee and the company
- A leading HR Consultancy, works with organizations to help them develop structures and processes to scale up their performance. Deputed at Villgro Innovations Foundation, IITM Research Park, Chennai as a client service executive.
Service Representative
RANBAXY LABORATORY
Chennai
2009.09 - 2010.03
- Meeting doctors and generating prescriptions.
- Ensuring availability of products at chemist counters and also at stockists' points.
- Fulfilling all set work norms like doctors call average/ doctors coverage etc.
- Achieving the set sales objective/target.
- A leading pharmaceutical company
Education
Master of Business Administration - Marketing
VelTech Group of Institutions Affiliated to Madras University
Chennai, India 2007.02 - 2009.02
Bachelor of Science - Bio-Chemistry, Chemistry
APCAS (Adhiparasakthi College of Arts & Science) Affiliated to Thiruvalluvar University
Vellore Dist 2003.02 - 2007.02
Skills
- Communication skills
- Customer interaction and relationship management
- Interpersonal effectiveness
- Organizational abilities
- Presentation delivery
- Sales processes and account management
- Product management expertise
- Chemical sales knowledge
- Sourcing and supply chain management
- Report generation
- Negotiation tactics
- Tender documentation
Personal Information
Language proficiency: Tamil, English and Hindi
Trainings Attended
- Mud school training provided by Mud engineers from Sudan
- Training for internal auditors (QMS and EHS)
- Attended yearly fire safety trainings
- Attended seminar on MSME & opportunities
- Leadership workshops
Technology
- SAP SD - Working knowledge
- Software: MS Office (Word, Access, Excel, PowerPoint)
- Operating System: Windows XP, Windows Vista, Windows7 & Windows 10
- Cloud Computing: Google drive, Dropbox & weTransfer
- Typing: 40 – 45 words per minute
Timeline
Senior Manager Sales & Marketing
Advanced Biocatalytics Industries (Abunayyan Gr)
2025.01 - Current
Sales & Marketing Manager
Vision Chemicals Industry Company, KSA
2023.01 - 2026.06
Business Development Manager
Advanced Chemicals FZCO
2020.04 - 2022.12
Business Development Specialist – Industrial Chemicals
SHAHIG COMPANY
2019.01 - 2020.03
Senior Manager Sales and Marketing
OREN HYDROCARBONS PVT LTD
2011.12 - 2018.12
Executive – Client service & BD
Kelsa Management Solutions Pvt Ltd
2010.04 - 2011.12
Service Representative
RANBAXY LABORATORY
2009.09 - 2010.03
Master of Business Administration - Marketing
VelTech Group of Institutions Affiliated to Madras University
2007.02 - 2009.02
Bachelor of Science - Bio-Chemistry, Chemistry
APCAS (Adhiparasakthi College of Arts & Science) Affiliated to Thiruvalluvar University
2003.02 - 2007.02