LILYAN ALKHODARY

Responsibilities:

• Develop and implement digital marketing strategies that strengthen Nestlé’s brand presence across all online platforms.
• Plan and optimize performance marketing campaigns (SEO, SEM, social media, display, and e-commerce activations) to drive consumer engagement and conversion.
• Manage digital content creation and distribution, ensuring brand consistency across websites, social platforms, and e-commerce channels.
• Collaborate with brand managers, sales, and e-business teams to integrate digital initiatives into overall brand and commercial strategies.
• Ensure all digital activities comply with Nestlé’s corporate guidelines, data privacy, and responsible marketing principles.

• Crafted visually appealing seasonal palettes through extensive study of colour theory.
• Led brainstorming sessions, providing valuable contributions to seasonal themes.
• Sourced premium quality fabric to enhance customer satisfaction and brand reputation.
• Maintained oversight of production processes, ensuring strict adherence to design specifications.
• Delivered distinctive fashion solutions by leading the boutique in customised dress offerings.

• Managed budgets effectively whilst maintaining high performance in marketing projects.
• Led cross-functional teams for successful product launches.
• Developed and implemented comprehensive marketing strategies with a focus on brand recognition.
• Directed the creation of innovative marketing materials, enhancing consumer engagement.