

Seasoned banking and sales leader with over 20 years of progressive experience driving retail sales growth and leading high-performing teams across top-tier financial institutions in Saudi Arabia. Known for transforming underperforming regions into strong, sustainable business units through strategic leadership, people development, and operational discipline. A collaborative, human-centered leader who builds trust, empowers teams, and delivers measurable results through clarity, accountability, and a deep understanding of customer and market dynamics.
• Enhancing operational efficiency and fostering a performance-driven culture. Recruited and developed top talent, driving strong team performance improvements.
• Restored growth in key remote cities and achieved exceptional YoY results: Home Finance +240%, Credit Cards +84%.
• Elevated per-agent productivity across all product lines: Home Finance +228%,Credit Cards +100%.
Revenue Growth Planning
Performance Turnaround
Market Penetration & Expansion
Coaching & Mentoring
Sales Strategy & Execution
Team Leadership & Development
Retail Banking
Direct Sales