Loay A. Fattouh
Riyadh
Summary
Proven executive leader with over 20 years of experience driving operational excellence, scaling organizations, and steering retail, wholesale, and franchise businesses toward sustained profitability. Adept at corporate governance, strategic growth, organizational transformation, and optimizing cross-functional team performance across multinational settings.
Certified in Corporate Governance and Project Management.
Overview
21
21
years of professional experience
3
3
Certification
44
44
Brands Operated
Work History
Group Vice President of Operations
Al-Safa Group
01.2023 - Current
- Built and implemented corporate governance frameworks and management structures across all subsidiaries.
- Spearheaded operational strategy development and business performance metrics aligned with long-term vision.
Chief Operating Officer
Al-Safa Al-Oula (Beauty Secret, Natural Touch, Hunkemöller)
01.2021 - Current
- Directed company-wide operations (Sales, IT, HR, Marketing, Finance), elevating productivity and compliance.
- Introduced SOPs and policy manuals to standardize processes within six months.
- Partnered with the Board to implement KPIs and growth strategies; led due diligence for M&A opportunities.
- Improved operational efficiency, driving profitability and investor confidence.
CEO & Managing Partner
Beta International Trading Co.
01.2017 - 01.2021
- Launched and scaled a new business across the GCC region; oversaw licensing of 1,000+ SKUs with SFDA.
- Designed and implemented organizational structures and SOPs across all departments.
- Established retail store and training academy, enhancing brand presence and employee upskilling.
Chief Operating Officer
Al-Othaim Co. – Fashion Retail Division
01.2014 - 01.2016
- Company Overview: KSA
- Expanded brand portfolio from 6 to 12 brands; increased store count from 65 to 105.
- Grew annual revenue by 19% and boosted same-store sales by 12%.
- Created talent pipeline and development programs to improve retention and leadership bench strength.
- KSA
Central Operations Manager – Fashion & Footwear
M.H. Alshaya Co.
01.2010 - 01.2013
- Company Overview: KSA
- Delivered 800M SAR in total sales within one year; improved staff retention from 32% to 78%.
- Directed nationwide operations, merchandising compliance, and expansion of two new brands.
- Drove 90% Saudization compliance through structured hiring and development initiatives.
- KSA
Senior Business Operations Manager
SGS Group
01.2007 - 01.2010
- Company Overview: Dammam
- Reduced costs by 25% while improving product quality and operational performance.
- Designed and executed turnaround strategies, crisis management frameworks, and governance systems.
- Dammam
Education
BSc - Information Systems & General Management (Dual Degree)
Portland State University
OregonMSc - Operations & Logistics Planning
University of Liverpool
Skills
- Executive Leadership & Governance
- P&L Management & Financial Oversight
- Strategic Planning & Business Transformation
- Retail & Franchise Expansion (GCC & International)
- SOP & Process Optimization
- M&A and Growth Strategy
- Talent Development & Succession Planning
- Regulatory Compliance & Risk Mitigation
- Stakeholder Engagement & Board Reporting
Certification
- Internationally Certified Corporate Governance Officer (ICCGO)
- Project Management Professional (PMP)
- Microsoft Certified Professional (MCP)
Languages
Arabic
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Personal Information
Nationality: Saudi
Additional Leadership Roles
- CEO, Al-Daham Watches
- COO, Anwal United Trading Co.
- Business Development Manager, FAMA Holding
Work Type
Part TimeFull TimeWork Location
RemoteOn-SiteHybridTimeline
Group Vice President of Operations
Al-Safa Group
01.2023 - Current
Chief Operating Officer
Al-Safa Al-Oula (Beauty Secret, Natural Touch, Hunkemöller)
01.2021 - Current
CEO & Managing Partner
Beta International Trading Co.
01.2017 - 01.2021
Chief Operating Officer
Al-Othaim Co. – Fashion Retail Division
01.2014 - 01.2016
Central Operations Manager – Fashion & Footwear
M.H. Alshaya Co.
01.2010 - 01.2013
Senior Business Operations Manager
SGS Group
01.2007 - 01.2010
BSc - Information Systems & General Management (Dual Degree)
Portland State University
MSc - Operations & Logistics Planning
University of Liverpool
Similar Profiles
Ahmad ShehadehAhmad Shehadeh
Finance Manager at Al Safa group - Natural Touch & The Beauty SecretFinance Manager at Al Safa group - Natural Touch & The Beauty Secret
Chastine Ann Elgarico BelardeChastine Ann Elgarico Belarde
Cluster Groups & Events Senior Manager at Crowne Plaza Deira/Crowne Plaza Jumeirah/Holiday Inn Al Maktoum/Staybridge Suites Al Maktoum/Holiday Inn Express Safa Park/Holiday Inn Express Dubai Airport/Holiday Inn Express JumeirahCluster Groups & Events Senior Manager at Crowne Plaza Deira/Crowne Plaza Jumeirah/Holiday Inn Al Maktoum/Staybridge Suites Al Maktoum/Holiday Inn Express Safa Park/Holiday Inn Express Dubai Airport/Holiday Inn Express Jumeirah
Ajay TeshwarAjay Teshwar
Regional Sales Manager (POSM Manager) at AL SAFA Exhibition Stands Manufacturing LLCRegional Sales Manager (POSM Manager) at AL SAFA Exhibition Stands Manufacturing LLC
ABRAR ALSHARIFABRAR ALSHARIF
Post-Merger Integration Manager - M&A / Acquisition at Saudi Investment Recycling CompanyPost-Merger Integration Manager - M&A / Acquisition at Saudi Investment Recycling Company
Faisal AlaggeeliFaisal Alaggeeli
Systems Integration Engineer at Human Resource Development FundSystems Integration Engineer at Human Resource Development Fund