Loloh AlAojan
Digital Marketing
Riyadh
Summary
Energetic Digital Marketing professional passionate about developing and implementing initiatives to optimize marketing campaigns across all channels. Strong grasp of current marketing tools and strategies with excellent track record of leading integrated campaigns from concept through execution.
Overview
9
9
years of professional experience
6
6
Certifications
Work History
Marketing Leader
Masdr Company
04.2024 - Current
- Managing marketing activities and streamlining process of more than 5 products.
- Creating social media accounts and content.
- Increasing awareness by participating and sponsoring events that aligns with company direction and vision.
- Created customized marketing materials to increase product awareness.
- Re-evaluated current marketing communication for different products.
Digital Marketing Lead
Badael Company
08.2023 - 03.2024
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Improved website visibility through development and implementation of SEO strategies.
- Developed targeted email campaigns that drove significant increases in open rates and click throughs.
Senior Digital Marketing Specialist
Jarir Bookstore
02.2021 - 08.2023
- Building and implementing the Paid Marketing Strategy
- Executing and monitoring an average of 15 Ad Campaigns weekly through different social media accounts ( Meta, Twitter, Snapchat, TikTok, Google and Linkedin)
- Establishing an always-on campaigns strategy to achieve targeted ROAS and CPA for each category on Social Media platforms.
- Providing reports and analysis of performance and creating interactive dashboards for on-going activities.
- Creating product-centered presentation and forecasting performance based on historical data.
- Managing agencies relationships and aligning with the respective departments.
Digital Marketing Specialist
Zid Company
12.2019 - 01.2021
- Planning and conducting paid digital campaigns strategy to generate high quality leads.
- Managing Campaigns in Social Media such as Twitter, Facebook, Instagram, Snapchat, Google Ads and achieving an average ROI of 140%
- Maintaining best tracking methods and correct tags and triggers using GTM.
- Using Hubspot CRM for tracking and and creating dashboard for reporting
- Reading, analyzing and conducting performance reports of campaigns and customer behavior and optimizing when needed
- Supervising and creating the Marketing Funnel and Customer Journey Communication Plan.
- Providing support to other team members as necessary.
Digital Marketing Intern (Technical Apprenticeship Program (TAP) From Udacity)
Zid Company
06.2019 - 11.2019
Translator
King Salman Humanitarian Aid and Relief Centre (KSrelief)
08.2016 - 06.2019
- Translating the annual and monthly reports to be published.
- Translating speeches, letters and legal documents.
- Created a system for follow-up with Excel Software.
- Editing document.
- Interpreting during meetings when needed.
- Translating content for Social Media
Co-op Trainer
King Salman Humanitarian Aid and Relief Centre (KSrelief)
01.2016 - 03.2016
Performance-based Marketing Lead
Zid Company
9 2020 - 1 2021
- Supervising paid digital campaigns executed in Instagram, Google Ads and Twitter.
- Generating high quality leads through different marketing activities.
- Managing campaigns strategy (Marketing Requirements Document MRD)
- Creating Campaigns performance report and analysis dashboard.
- Ensure the use of the optimal method of capturing leads in offline events
- Supervising and creating the Marketing Funnel and communication plan for each stage.
- Assisting in determining the best performance metric in accordance to the campaign's objective.
- Providing support to other team members as necessary.
Digital Marketing Nanodegree Session Leader
Udacity
11.2020 - Current
- Managing weekly Connect sessions with students
- Creating the Udacity Connect session agenda & notes
- Coordinating between the students and the Udacity Connect team
- Reporting to Udacity the weekly overall attendance status of students & observations about each session
- Creating an interactive virtual session with students, discussing topics in the nanodegree and creating group activity to promote the course main concepts
- Communicating with students on Slack
Education
Bachelor of Arts - Translation And Languages, English
Princess Nora Bint Abdulrahman University (PNU),
Riyadh 01.2011 - 2016.04
Skills
Hubspot CRM
Zoho CRM
Tableau
Looker (Data Studio)
Adjust
GTM (Google Tag Manger)
Social Media Management
Languages
Arabic
Native language
Arabic
Proficient
C2
English
Proficient
C2
Certification
Udacity Digital Marketing Nanodgree
Timeline
Marketing Leader
Masdr Company
04.2024 - Current
Certified Digital Marketing Professional
02-2024
Digital Marketing Lead
Badael Company
08.2023 - 03.2024
Udacity Introduction to Programming Nanodegree
03-2022
Senior Digital Marketing Specialist
Jarir Bookstore
02.2021 - 08.2023
Digital Marketing Nanodegree Session Leader
Udacity
11.2020 - Current
General Assembly Data Analytics
07-2020
Triggers Academy Digital Marketing
02-2020
Digital Marketing Specialist
Zid Company
12.2019 - 01.2021
Hubspot Inbound Marketing
06-2019
Digital Marketing Intern (Technical Apprenticeship Program (TAP) From Udacity)
Zid Company
06.2019 - 11.2019
Udacity Digital Marketing Nanodgree
10-2018
Translator
King Salman Humanitarian Aid and Relief Centre (KSrelief)
08.2016 - 06.2019
Co-op Trainer
King Salman Humanitarian Aid and Relief Centre (KSrelief)
01.2016 - 03.2016
Bachelor of Arts - Translation And Languages, English
Princess Nora Bint Abdulrahman University (PNU),
01.2011 - 2016.04
Performance-based Marketing Lead
Zid Company
9 2020 - 1 2021
Similar Profiles
Ghadah Al ArifiGhadah Al Arifi
Account manager & Project manager at Masdr Data SolutionAccount manager & Project manager at Masdr Data Solution
Joseph KerwinJoseph Kerwin
Spotter Driver+ at Labor Services Company / Donaldson CompanySpotter Driver+ at Labor Services Company / Donaldson Company
MOHD HALEEM HILALMOHD HALEEM HILAL
Control Room Operator & Acting Shift Supervisor at Hengyuan Refining Company Berhad (Formerly known as Shell Refining Company (FOM) Berhad)Control Room Operator & Acting Shift Supervisor at Hengyuan Refining Company Berhad (Formerly known as Shell Refining Company (FOM) Berhad)