Luai Khalid Jan

Key Achievements in Corporate Social Sustainability:

• Expand the covering of "Conveys of Hope" to reach the central region and launch the first Convey "in partnership with Eynayah Charity" served more than 300 guests
• Overachieve the target of Conveys of Hope by reaching 60 Conveys and adding beats to 24000 guests in 2023.
• Increased the online donation Vs.2022 by 40% under the partnership with Ehsan Platform.
• Revamp the platform of the " Parenting Program" Under the business of the Mom/Baby Category.
• launched/activated the platform of Nahdi Company at the social responsibility site of the Ministry of Human Resource & Development.

Key Achievements in the Wellness Category:

• Managed to uplift the design/communication platform of the Wellness category to be more natural look/feel & easy-to-understand to understand-product benefit.
• Managed to launch the thematic Wellness category from 2020 to 2022 with key results in paid media such as a total reach of 36M, a total impression of 125M, a total clicks of 471K, total views of 5M, total purchase of 121K, total cart value SAR 22M & total ROAS 4037%.
• Managed to launch the Wazen Program/weight management program in more than 800 Nahdi stores across KSA in addition to the landing page enrollment.
• Managed the 360 communication launch of the Wazen campaign in September 2022 with a key result of a 15% enrollment increase after the launch.

• I handled the Kid's snacks category with a full range of Coco Pops, Frosties & Rice Krispies.
• Managed to launch the biscuits in the lower trade channel across KSA highlighting the power of SA1 communicating the high quality and affordable price.
• Managed to relaunch the upper trade campaign for snacks bar highlighting the one-day journey needs for moms & kids among breakfast, launch & snacks.
• launched the structure & policy of the E-commerce business at Arrow Foods.
• launched the activation of 4G energy drinks during the Saudi National Day in September 2019.

• I handled the sugar business for 9 years managing the mother sugar brand AlOsra in addition to all new product development with sugar ranges such as Cube, Brown & Icing. Below are my key achievements:

From 2016 to 2018 managed to launch the following:

• The new strategy of the sweeteners business is phase one.
• The new variants of AlOsra sugar which are Brown Sugar, White cube, and brown cube and gained 50% market share in brown & 40% in cube.
• The 360 communication campaign of AlOsra brown sugar includes ATL, BTL & digital platforms. The campaign theme was “The Expertise in Cooking” hosted by top chefs in the MENA region such as Osma AlSaid, and Manal Alem.
• The 360 communication campaign re-launch for AlOsra Sugar covers changes in Logo, packaging & selling line under the new slogan " أنقى قيراط سكر". As a business outcome, a positive impact on AlOsra market share by growing in 4 continues reading in RA, and reach 80% share.
• The new variants of Safaa Sugar (Coarse Sugar) target the traditional trade in the central region.

From 2012 to 2014 managed to launch the following:

• 1st ever in company history managed to launch Al-Osra Sugar Brand DNA (fact book).
• The new SKU for Al-Osra sugar; Sugar sachet/500 gr. As a business outcome, we had a higher margin than 1Kg sugar by 127%
• AlOsra Sugar's 10th Anniversary communication campaign with 360 support: ATL, BTL & Digital. As a business outcome, a positive impact on AlOsra market share by growing in 2 continues reading in RA, and reach 70% share.
• AlOsra Hala Sugar is a new sugar range with 360 campaign support in ATL, BTL, and digital channels, moreover, we managed to gain 15% market share in the first year of launch.
• The digital activation campaign for the Al Osra brand “Hadereha.com” which is asking the target consumer to upload their recipe using AlOsra sugar and the most creative recipe will win a prize. Moreover, we supported the campaign with key communication support on digital such as monitoring loading recipes and monitoring voting, handled & and monitoring the prize & BTL support We did in-store POSM communication, packaging them, & and flyer distribution, In-store promo sugar with flour

• launched the new range of Saudia milk junior with chocolate flavor in upper & lower trade.
• launched the new packaging of Saudia snacks "Mr. Kiricpi" in the upper & lower trade channels.
• launched Fayrouz Malt beverage for the first time in the KSA market with key communication support in ATL & BTL channels.
• launched Saudia Juice with three new flavors which were: Apple, Orange & Mango.