Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Lydia Kellner

Lydia Kellner

Adelaide

Summary

Versatile content writer proficient in researching, writing and editing diverse content for print and online. Works with minimal input to produce engaging, authoritative and error-free work. Autonomous yet communicative with 15-year history of superior performance.

Overview

15
15
years of professional experience

Work History

Freelance Content Writer

News Corp
03.2023 - 05.2024
  • Conducted comprehensive research on diverse topics, ensuring accuracy and relevance of information in all written materials.
  • Managed multiple projects simultaneously, while maintaining strict adherence to deadlines and quality standards.
  • Added keywords, meta descriptions and alt image tags to increase SEO presence.
  • Edited and proofread content for grammar, punctuation, and style consistency to maintain professional tone.
  • Wrote and submitted accurate, engaging, and fact-checked stories.

Freelance Content Writer

REA Group
05.2022 - 01.2023
  • Used Microsoft Word and Google Docs to store and share created documents with editor managing news content for realcommercial.com.au.
  • Enhanced client satisfaction by delivering high-quality content, tailored to their specific needs and requirements.
  • Strengthened content by thoroughly editing and proofreading content prior to submission.
  • Researched industry-related topics by performing interviews and combing online sources.
  • Created concise, eye-catching headlines and copy for commissioned topics.

Adelaide Hills News Editor

News Corp
02.2020 - 05.2022
  • Conceptualised, pitched, and monitored stories from origination to publication.
  • Reported to editor-In-chief about news articles for print, online, and creation of company newsletter.
  • Increased readership by curating relevant, thought-provoking content for digital platforms.
  • Boosted online engagement by incorporating multimedia elements into news stories, such as photos, videos, and interactive data.
  • Adapted swiftly to changing deadlines and priorities in a fast-paced newsroom environment.
  • Developed strong relationships with sources to obtain exclusive interviews and information for stories.
  • Implemented strategies to improve social media presence, resulting in increased followers and engagement across facebook, instagram and twitter.
  • Utilized SEO techniques to optimize content for search engine rankings.

Digital Real Estate Editor

News Corp
07.2017 - 02.2020
  • Managed multiple projects simultaneously, ensuring timely delivery of high-quality editorial work.
  • Enhanced publication quality by diligently proofreading and editing articles for grammar, spelling, and consistency.
  • Kept up-to-date on industry trends and emerging topics to ensure relevancy of published materials.
  • Determined readiness of written pieces, made changes, and approved final versions for publication.
  • Collaborated with writers to improve content structure and clarity, resulting in increased reader engagement.
  • Collaborated with graphics department to develop and implement visual elements.
  • Devised attention-grabbing headlines and summaries to increase clicks and engagement.
  • Contributed original articles on various topics, showcasing versatility as a writer.
  • Posted and promoted articles on social media platforms to engage target audience.
  • Optimized web content with SEO strategies to drive traffic and enhance online visibility of publications.

Townsville Bulletin Real Estate Editor

News Corp
03.2016 - 07.2017
  • Determined readiness of written pieces, made changes, and approved final versions of weekly real estate magazine, special publications, and other editorial content.
  • Conducted thorough fact-checking to ensure accuracy and credibility of published information.
  • Prepared, rewrote, and edited pieces to improve readability and impact.
  • Collaborated with graphics department to develop and implement visual elements.
  • Developed successful partnerships with industry experts for exclusive interviews and features, establishing the magazine as an authoritative source in Townsville and North Queensland.
  • Spearheaded special projects such as themed issues or supplements that drove additional interest from both readers and advertisers.
  • Managed the editorial process from concept to publication for on-time delivery of each issue.
  • Enhanced reader engagement with compelling content, attention-grabbing headlines, and visually appealing layouts.

Defence Reporter

Townsville Bulletin
06.2014 - 03.2016

Wrote and submitted accurate, engaging, and fact-checked stories, relevant to round.

  • Exceeded deadlines consistently, producing accurate and well-written news stories under tight time constraints.
  • Participated in military-related events, exercises and deployments as representative of publication, fostering positive relationships between the news outlet and its audience members.
  • Oversaw production of weekly `My Defenders' liftout and anniversary editions, to foster relationships between publication and wider defence community.
  • Addressed sensitive topics professionally while adhering to ethical standards.
  • Established credibility with sources by building strong relationships, resulting in exclusive interviews and scoops.
  • Captured and edited audio, video and photographs to provide multimedia content to enhance stories.
  • Collaborated with editors to develop compelling story ideas, such as News Corp's first dedicated campaign to highlight PTSD within the military.

Journalist

Townsville Sun
11.2009 - 06.2014
  • Wrote, edited and produced stories for weekly community paper.
  • Researched and gathered information to develop accurate and credible stories.
  • Covered high-profile events such as political elections and natural disasters, providing timely updates to readers.
  • Developed strong relationships with sources, leading to exclusive interviews and scoops.
  • Evaluated and followed up on news leads and news tips to develop story ideas.
  • Attended press conferences, court proceedings, council meetings and other media events to gather relevant information and quotes for stories.

Education

Bachelor of Journalism - Journalism

James Cook University
Townsville, QLD

Certificate III in Individual Support - Ageing

TAFE SA

Diploma of Counselling - Mental Health Counselling

Australian Institute of Professional Counsellors
Online
07.2026

Skills

  • Web and print content curation
  • Social media proficiency
  • Editing and proofreading
  • News and investigative writing
  • Research and Interviews
  • Self-publishing experience
  • Proficient in Methode, CHP, Kurator, Google Docs, Amazon Workspace
  • Multimedia journalism
  • Deadline management

Languages

German

Timeline

Freelance Content Writer

News Corp
03.2023 - 05.2024

Freelance Content Writer

REA Group
05.2022 - 01.2023

Adelaide Hills News Editor

News Corp
02.2020 - 05.2022

Digital Real Estate Editor

News Corp
07.2017 - 02.2020

Townsville Bulletin Real Estate Editor

News Corp
03.2016 - 07.2017

Defence Reporter

Townsville Bulletin
06.2014 - 03.2016

Journalist

Townsville Sun
11.2009 - 06.2014

Bachelor of Journalism - Journalism

James Cook University

Certificate III in Individual Support - Ageing

TAFE SA

Diploma of Counselling - Mental Health Counselling

Australian Institute of Professional Counsellors
Lydia Kellner