Summary
Overview
Work History
Education
Skills
Sales Skills
Management Abilities
Courses
Timeline
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Magdy Abdul Raouf

Magdy Abdul Raouf

Jeddah

Summary

Experienced in the distribution sector with a proven track record of building, establishing, and managing successful brands. Expertise in developing highly skilled teams for driving business success. Well-versed in all market segments and deep understanding of both FMCG and durable goods. Valuable knowledge in export and import, enhancing ability to contribute to organization growth and profitability.

Overview

43
43
years of professional experience

Work History

National Sales Manager

Tamkeen International (General Supreme)
10.2022 - 10.2024
    • Launched and established the brand in the Modern Trade Segment.
    • Developed the product portfolio to align with customers' needs and the company's objectives.
    • Within the first year, our brand was in the top 5 at all our key accounts.
    • Built a strong team capable of driving the business on the long-term.

Executive Manager

Simat Trading Company
01.2018 - 06.2022
    • Founded the company as an agent for international brands specializing in organic, healthy, and natural foods and beverages
    • Conducted target market research to scope out industry competition and identify advantageous trends.
    • Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
    • Introduced and launched products in the market and presented to the consumers.
    • Developed effective business partnerships (with our suppliers as well as with our clients).
    • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
    • Represented organization at industry conferences and events.
    • Within 2 years, we became one of the top 5 companies in the field.

Export Manager

Palson Middle East
01.2014 - 06.2017
  • Responsible for assigning and managing distributors in Levant and Gulf countries and implementing business strategies.
  • Prepared and reviewed annual budgets, and coordinated sales operations.

Country Sales Manager

Palson Middle East
01.2009 - 12.2013
    • Launched this Spanish leading home appliances brand into the Saudi market.
    • Working closely with our distributor to develop sales and marketing plans as well as the team and clients.
    • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
    • Built relationships with customers and community to establish long-term business growth.

Regional Sales Manager

National Food Company, Americana
06.2006 - 11.2008
  • Managed and developed Sales, Marketing, and Logistics operations in the Central Region Branch.
  • Achieved and exceeded sales objectives by coordinating sales team, developing successful strategies, expanding warehouse capacities, and servicing key accounts to strengthen business relationships.
  • Led the region to rank 2nd place in sales volume for its first time, within my first year.

National Sales Manager

United Trading & Marketing Ltd., Co. (U-Mark)
02.2003 - 04.2006
  • Built and developed the sales and marketing departments from scratch.
  • Trained and developed exceptional and professional sales leaders.
  • Directed effective hiring, orientation, training, development and retention of sales staff to maximize performance.
  • Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
  • Obtained 30% of the market share in the Epilator's category within 2 years.

Regional Sales Manager

Salem Mohammed Bakhashwain Sons Co. Ltd. (Braun)
07.2000 - 01.2003
  • Managed and developed the sales and marketing departments at the Eastern province according to Gillette standards.
  • Led the region to achieve the best market stock level
  • Managed the sales team to consistently achieve sales targets and exceeded our annual target by 5%

Impulse Sales Manager

Arabian Food Supplies (Mars)
01.1998 - 06.2000
  • Managed and developed the retail division in the Central Region.
  • Achieved 90% productivity for the regional team and enhanced individual performance through teamwork.
  • Reduced the expiry and damaged budget to less than 1%
  • Exceeded our annual target by 10%.

National Sales Manager

Al-Hindi Trading Est. (Mars)
04.1997 - 12.1997
  • Started and built the business for Mars in Yemen
  • Successfully managed budgets and allocated resources to maximize productivity and profitability.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Evaluated employee performance and coached and trained team members, increasing quality of work and employee motivation.

National Sales Manager

Jamjoom General Agencies (Parker)
04.1995 - 02.1997
  • Re-Built and developed the sales and marketing departments according to Gillette standards.
  • Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
  • Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.

Regional Sales Manager

Olayan Kimberly Clark Arabia Company
10.1994 - 02.1995
  • Managed and developed the sales, marketing, logistics and finance operations.

Regional Sales Manager

Olayan Kimberly Clark Arabia Company
10.1993 - 09.1994
  • Managed and developed the sales, marketing, logistics and finance operations.

Sales Executive

Olayan Kimberly Clark Arabia Company
12.1992 - 09.1993
  • Launched the new operation within my area and achieved the company objectives.

Sales Supervisor

Saudi Trading & Distribution (RJ Reynolds Tobacco)
02.1990 - 04.1992
  • Achieved the annual and monthly objectives and developed sales in the Southern Region.

Senior Sales Representative

Saudi Catering & Contracting Co. (BAT)
01.1986 - 12.1989
  • Strategically managed the major supermarket accounts in Jeddah

Sales Representative

Saudi Catering & Contracting Co. (BAT)
07.1984 - 12.1985
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

Sales Representative

AIMCO Co. (British and American Co. for Tobacco)
01.1982 - 06.1984
  • Set and achieved sales goals.

Education

Bachelor of Science - Accounting

Helwan University
Cairo, Egypt
06-1981

Skills

  • Creating business ventures
  • Product Distribution & Launch Expertise
  • Diverse Industry Experience
  • Innovation & Business Improvement
  • Organizational Leadership
  • Talent Acquisition & Development
  • Strategic Planning & Execution
  • Marketing & Sales Planning
  • Performance Management
  • Market Analysis & Competitive Intelligence
  • Contract Management
  • Channel Development & Account Management

Sales Skills

  • Proven track record in distributing, launching new products, and re-launching established brands to drive market penetration and sales growth.
  • Extensive background across a wide range of product categories including FMCG, durable goods, tobacco, batteries, insecticides, paper and stationery products, confectionery, ice cream, frozen foods, home appliances, as well as personal and healthcare products.
  • Skilled in identifying, opening, and developing new markets and accounts across various retail and institutional channels such as department stores, wholesalers, hypermarkets, supermarkets, mini markets, groceries, pharmacies, toy stores, photo shops, electronics and appliance retailers, hotels, restaurants, and educational institutions.
  • Strong ability to innovate and introduce creative ideas that enhance operational efficiency, expand market reach, and contribute to overall business growth.

Management Abilities

  • Extensive experience in establishing, managing, developing, and overseeing core business functions including sales, marketing, warehousing, and finance, ensuring operational alignment with strategic goals.
  • Skilled in recruiting top talent and implementing comprehensive training and development programs to build high-performing teams.
  • Contributed to the formulation and execution of production, importation, marketing, sales, and budgeting plans, aligning departmental goals with overall company objectives.
  • Actively involved in the development and implementation of detailed marketing plans, annual objectives, and monthly sales targets to drive business growth.
  • Consistently achieved company objectives while adhering to corporate policies and ensuring operational excellence across departments.
  • Proficient in conducting market analysis, including SWOT assessments, to evaluate company positioning and identify opportunities in comparison to competitors.
  • Experienced in preparing and presenting high-level reports for multinational organizations, ensuring accuracy, clarity, and strategic insight.
  • Responsible for drafting and finalizing annual client contracts, ensuring favorable terms and long-term partnerships.
  • Focused on maximizing asset utilization and driving productivity through efficient resource allocation and performance optimization strategies.

Courses

  • Situational Leadership Skills
  • Management Skills Program
  • Management Skills
  • Strategic Sales and Marketing Workshop
  • Meeting Skills
  • Negotiation Skills
  • Presentation Skills
  • Time Management
  • Delegation
  • Supervisory Skills
  • Professional Selling Skills
  • Report Writing

Timeline

National Sales Manager

Tamkeen International (General Supreme)
10.2022 - 10.2024

Executive Manager

Simat Trading Company
01.2018 - 06.2022

Export Manager

Palson Middle East
01.2014 - 06.2017

Country Sales Manager

Palson Middle East
01.2009 - 12.2013

Regional Sales Manager

National Food Company, Americana
06.2006 - 11.2008

National Sales Manager

United Trading & Marketing Ltd., Co. (U-Mark)
02.2003 - 04.2006

Regional Sales Manager

Salem Mohammed Bakhashwain Sons Co. Ltd. (Braun)
07.2000 - 01.2003

Impulse Sales Manager

Arabian Food Supplies (Mars)
01.1998 - 06.2000

National Sales Manager

Al-Hindi Trading Est. (Mars)
04.1997 - 12.1997

National Sales Manager

Jamjoom General Agencies (Parker)
04.1995 - 02.1997

Regional Sales Manager

Olayan Kimberly Clark Arabia Company
10.1994 - 02.1995

Regional Sales Manager

Olayan Kimberly Clark Arabia Company
10.1993 - 09.1994

Sales Executive

Olayan Kimberly Clark Arabia Company
12.1992 - 09.1993

Sales Supervisor

Saudi Trading & Distribution (RJ Reynolds Tobacco)
02.1990 - 04.1992

Senior Sales Representative

Saudi Catering & Contracting Co. (BAT)
01.1986 - 12.1989

Sales Representative

Saudi Catering & Contracting Co. (BAT)
07.1984 - 12.1985

Sales Representative

AIMCO Co. (British and American Co. for Tobacco)
01.1982 - 06.1984

Bachelor of Science - Accounting

Helwan University
Magdy Abdul Raouf