Hassan Yassin Hassan
Jeddah
Summary
Strategic leader with over 13 years in business development and team management. Expertise in driving revenue growth and optimising operations while fostering strong client relationships. Experienced in navigating complex business environments and leading cross-functional teams to achieve objectives.
Overview
2
2
Languages
1
1
Certification
15
15
years of professional experience
Work History
Capability Building Lead
Binzagr Co.
Jeddah
04.2022 - Current
- Led capability-building initiatives to enhance sales force effectiveness and operational performance across regions
- Designed and delivered training programs and workshops aligned with organizational KPIs and business strategy
- Collaborated with cross-functional teams (sales, supply chain, marketing) to identify capability gaps and implement targeted improvement plans
- Coached and mentored teams to improve field execution, productivity, and compliance with standards
- Drove adoption of best practices in execution and availability across channels, enhancing retail excellence
- Developed performance dashboards (OSA, KPIs, SKU availability) to support data-driven decision-making
- Monitored training effectiveness using KPIs, optimising learning programs based on performance insights
- Supported digital transformation initiatives by promoting analytics tools and dashboard utilization
- Led continuous improvement projects focusing on availability (OSA), distribution efficiency, and SKU optimization
Capability Building Executive
Binzagr Company
Jeddah
01.2021 - 03.2022
- Designed and implemented comprehensive training programs tailored to address specific skill gaps and business needs, resulting in a 100% improvement in employee productivity.
- Collaborated with department heads to conduct thorough skills assessments and identify training priorities aligned with organizational goals.
- Utilised advanced learning technologies and methodologies to deliver engaging and effective training sessions, receiving accolades for creativity and innovation.
- Evaluated training outcomes and adjusted programs to meet business objectives.
- Improved operations by implementing training and development sessions into employee schedules.
- Trained and mentored managers to cultivate cohesive leadership teams.
- Managed team performance by recognising achievements and addressing improvement areas.
- Identified and resolved operational issues impacting productivity, performance, or profitability.
- Monitored operations to evaluate outcomes and identify opportunities for enhancement.
- Streamlined office workflow and administrative processes to ensure operational efficiency.
- Worked with board of directors to establish objectives and decisively lead operations.
- Reviewed reports from subordinate management to identify areas of opportunity.
- Independently managed recruitment, employee motivation and training.
- Allocated resources to teams and projects based on need, performance, and availability.
- Improved long-term prospecting, strategy development and customer engagement by implementing successful growth strategies.
- Identified market demands and consumer trends to increase customer base and retention rates.
- Provided customers with outstanding service, extending relationships for future business opportunities.
- Boosted customer satisfaction scores through fast and knowledgeable issue resolution.
- Directed day-to-day work with motivated teams to exceed objectives.
- Evaluated training outcomes and adjusted programs to meet business objectives.
RVO / Pharmacy Channel Supervisor
Binzagr Company
Jeddah
02.2014 - 12.2020
- Developed and executed strategic channel plans to optimize product distribution, pricing strategies, and promotional activities.
- Led a high-performing team in managing a diverse portfolio of distribution channels, driving revenue growth, and expanding market reach.
- Cultivated partnerships with key channel partners, negotiating terms and resolving conflicts to achieve mutually beneficial outcomes.
- Implemented performance tracking mechanisms to monitor channel effectiveness and identify improvement areas.
- Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.
- Analyzed sales reports to identify trends and update strategies.
- Optimized sales methods to best engage, acquire and retain customers.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Developed marketing plans to support department strategies.
- Customized promotional strategies to meet the needs of different clients, products and services.
- Managed a team of 25 staff, driving performance with motivational strategies to exceed sales targets.
Supervisor
Binzagr Company
Jeddah
12.2013 - 01.2014
- Oversaw day-to-day operations of [specific department or team], ensuring compliance with quality standards, safety protocols, and regulatory requirements.
- Oversaw day-to-day activities of team, ensuring tasks were completed to a high standard.
- Implemented process improvements and workflow optimisations, enhancing operational efficiency and achieving cost savings.
- Increased team productivity through effective staff planning, coordination and task delegation.
- Mentored and coached team members to enhance their skills and capabilities, resulting in higher employee engagement and retention rates.
- Led by example to maintain team motivation, ensuring daily tasks were performed accurately and efficiently.
- Fostered a positive work environment focused on collaboration, accountability, and continuous learning.
- Resolved customer complaints through effective communication and problem-solving techniques. and rectified product and service issues.
- Ensured cleanliness and organisation of working areas to promote a safe and efficient environment to create positive, productive environments with minimal risk.
RVS (Retail Sales Representative)
Binzagr Company
Jeddah
10.2011 - 11.2013
- Consistently achieved or exceeded sales targets through strategic planning, proactive customer engagement, and effective sales techniques
- Increased sales revenue by establishing and maintaining strong relationships with retail partners, implementing merchandising strategies, and conducting product training sessions.
- Collaborated with marketing teams to develop promotional campaigns and product launches, contributing to increased brand visibility and market penetration.
Education
Bachelor of Law - Law
Al Mansoura University
Egypt01-2005
Skills
- Training development
- Sales Strategy
- Market development
- Data analysis
- Decision making
- Contract negotiation
- Client relationships
- Team Management and Collaboration
- Team building
- Communication
- Problem solving
- Leadership strategy
- SAP knowledge
- Marketing
Certification
- Project Management Professional (PMP)
- Lean Six Sigma – Black Belt
- Leadership Program
Languages
English
Arabic
Timeline
Capability Building Lead
Binzagr Co.
04.2022 - Current
Capability Building Executive
Binzagr Company
01.2021 - 03.2022
RVO / Pharmacy Channel Supervisor
Binzagr Company
02.2014 - 12.2020
Supervisor
Binzagr Company
12.2013 - 01.2014
RVS (Retail Sales Representative)
Binzagr Company
10.2011 - 11.2013
Bachelor of Law - Law
Al Mansoura University