Maha Abuabat
Riyadh,Saudi Arabia
Summary
Results-driven Marketer with expertise in brand strategy, digital marketing, and market expansion. Proven success in executing impactful branding initiatives, crafting compelling content, and managing stakeholder interests to achieve business goals.
Overview
2026
2026
years of professional experience
2023
2023
years of post-secondary education
1
1
Certification
Work history
Marketing officer
ABANA Enterprise Group
Riyadh
12 2023 - Current
- Spearheaded corporate rebranding initiative from strategy to execution and campaign rollout, ensuring strategic alignment.
- Oversaw the development and launch of new website, ensuring optimized user experience (UX).
- Designed visual identity and brand architecture for multiple sub-brands , ensuring alignment with main brand's vision.
- Led the establishment of the Market Research Department , creating scalable frameworks and delivering insights across major sectors such as government, retail, telecom, and banking.
- Conducted market research to identify new business opportunities, assess potential markets .
- Performed competitor analysis to refine marketing strategies and optimize brand positioning.
- Executed digital marketing campaigns to enhance brand visibility, leading to higher website traffic.
- Managed growth of social media platforms through strategic planning, content writing, creation and performance optimization.
- Planned and coordinated internal and external corporate events, reinforcing brand messaging and supporting brand activation.
Founder & Creative Director
Luminous jewellery
Riyadh, Riyadh Region
10 2019 - Current
- Analyzed customer data and market trends to identify growth opportunities, expand brand visibility, and attract new segments.
- Developed unique brand identity, launching jewellery collections based on demand and trends, driving sales and recognition.
- Planned and executed product launch events to engage customers and enhance brand desirability.
- Implemented creative digital campaigns, leading to higher website traffic.
- Managed social media platforms , creating and scheduling content to maintain consistent online presence.
- Developed comprehensive creative briefs clearly outlining project objectives and deliverables.
- Designed impactful marketing materials for better product visibility.
- Gained media exposure by pitching captivating press releases.
Corporate Communication - COOP
Ministry of Human Resource and Social Development
Riyadh, Riyadh Region
09 2022 - 12 2022
- Organized and managed conferences , including GCC Meeting and Customer Experience Conference, ensuring seamless execution and attendee engagement.
- Developed and executed integrated social media campaigns to boost initiative awareness.
- Designed digital and print materials to support corporate campaigns.
- Reinforced corporate image through strategic communication plans and multi-platform engagement tactic.
Education
Bachelor - Advertising and Marketing communications
12.2022
GPA (4.65 / 5) Honours degree
Skills
- Brand Strategy and Market Positioning
- Team Leadership and Stakeholder interest management
- Strategic Planning and execution
- Digital Marketing Management
- Content marketing expertise
- Market research
Certification
- IELTS, 6.5
- Certified in Exhibition Management ( CEM ) by the International Association of Exhibitions and Events (IAEE)
Languages
English
Advanced (C1)
Timeline
Marketing officer - ABANA Enterprise Group
12 2023 - Current
Founder & Creative Director - Luminous jewellery
10 2019 - Current
Corporate Communication - COOP - Ministry of Human Resource and Social Development
09 2022 - 12 2022
IMAM MOHAMMED IBN SAUD UNIVERSTY - Bachelor , Advertising and Marketing communications