Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Maha Al-Rashidi

Riyadh,Saudi Arabia

Summary

Experienced professional with over 12 years of experience in customer relationship management, sales operations, and business development. Skilled in using Salesforce and Microsoft Dynamics CRM to streamline processes, enhance customer satisfaction and business growth. Proven ability to build strong client relationships, implement effective strategies, and deliver data-driven solutions to achieve organizational goals.

Overview

18
18
years of professional experience
7
7
years of post-secondary education

Work History

Chief Specialist, CRM Operations.

Solutions by STC
Riyadh, Saudi Arabia
12.2019 - 01.2025
  • Managed and optimized the Microsoft Dynamics CRM platform to support sales operations and organizational goals.
  • Configured and customized Dynamics CRM workflows, dashboards, and user roles to align with sales processes.
  • Maintained data accuracy and integrity through regular forecasts, updates, and leveraging segmentation tools within the Dynamics CRM.
  • Monitored sales pipelines, automated lead assignment, and improved opportunity tracking for better visibility.
  • Delivered actionable insights by creating and analyzing complex sales performance reports and dashboards using Dynamics CRM, empowering stakeholders with data-driven strategic decision-making.
  • Designed and conducted comprehensive training programs for staff, providing ongoing support to ensure high adoption rates and effective utilization of Dynamics CRM.
  • Identified and implemented process improvements, enhancing the efficiency of sales operations and CRM utilization.
  • Acted as liaison between technical teams and end-user, translating business needs into technical requirements to drive continuous platform enhancement.

Student Affairs Officer I

King Saud bin Abdulaziz University for Health Sciences
Riyadh, Saudi Arabia
01.2015 - 11.2019
  • Contributed to the planning and execution of departmental goals and objectives to enhance student services.
  • Provided expert consultation for developing and implementing student orientation programs.
  • Collaborated with various departments to address and resolve student affairs-related concerns effectively.
  • Organized and managed student activity schedules, coordinating with relevant officials to ensure placement accuracy and successful implementation.

Customer Relationship Officer

Water & Environment Technologies Co Ltd, WETICO
Riyadh, Saudi Arabia
07.2011 - 04.2012
  • Managed a diverse portfolio of private and government clients, overseeing project execution and fostering long-term relationships.
  • Led post-sales service initiatives, ensuring high customer satisfaction and continuous service enhancement.
  • Developed and implemented customer satisfaction surveys to assess client needs and drive service improvements.
  • Coordinated and organized client seminars, ensuring smooth execution and effective knowledge-sharing sessions.

Key Account Manager

Middle East & Africa Group for Technology
Riyadh, Saudi Arabia
05.2010 - 06.2011
  • Expanded MEA-TECH potential client base by identifying and building relationships with new clients while maintaining engagement with existing clients such as Mobily and IBM to ensure satisfaction and retention.
  • Developed and implemented business strategies to drive company growth and market expansion.
  • Facilitated effective communication between clients and internal teams, ensuring smooth collaboration and project execution.
  • Managed and resolved client-related issues and complaints, ensuring high levels of customer satisfaction and long-term business relationships.

Customer Service Representative

NAS Airlines
Riyadh, Saudi Arabia
01.2007 - 01.2008

• Assisted customers with flight bookings, cancellations and travel-related, as well as handling feedback, complaints, and inquiries.

• Engaged with customers to provide new services and offerings, aiming to increase revenue and customer loyalty.

• Collaborated with internal department to address complex issues, ensuring swift resolutions.

• Consistently achieved or exceeded key performance indicator (KPIs), including customer satisfaction scores.

Education

Master of Business Administration -

Al Yamamah University
08.2020 - 06.2022

Bachelor's degree - Business systems

Arab Open University
08.2009 - 06.2014

high diploma - Computer Programming

Programming Institute of Public Administration
/2004 - /2006

Skills

  • Proficiency in using Salesforce and Microsoft Dynamics CRM system
  • Communication Skills
  • Analytical Thinking
  • Leadership and Training

Languages

Arabic
Native
English
Fluent

Timeline

Master of Business Administration -

Al Yamamah University
08.2020 - 06.2022

Chief Specialist, CRM Operations.

Solutions by STC
12.2019 - 01.2025

Student Affairs Officer I

King Saud bin Abdulaziz University for Health Sciences
01.2015 - 11.2019

Customer Relationship Officer

Water & Environment Technologies Co Ltd, WETICO
07.2011 - 04.2012

Key Account Manager

Middle East & Africa Group for Technology
05.2010 - 06.2011

Bachelor's degree - Business systems

Arab Open University
08.2009 - 06.2014

Customer Service Representative

NAS Airlines
01.2007 - 01.2008

high diploma - Computer Programming

Programming Institute of Public Administration
/2004 - /2006
Maha Al-Rashidi