Maha Almalik
Riyadh,01
Summary
Dynamic individual with desire to enrich skills in branding and marketing. Passionate with assisting team with SEO strategies and campaigns. Adaptable to fast-paced environment to meet tight deadlines.
Overview
5
5
years of professional experience
1
1
Certification
Work history
Branding and Marketing Specialist
The Royal Commission for Riyadh City
Riyadh, Riyadh Region
04.2022 - Current
- Led end-to-end development of Riyadh Creative District (RCD) brand identity (naming, logo, brand house) aligned with strategic positioning
- Designed and executed integrated launch communication plan driving media visibility and stakeholder engagement
- Managed high-profile tenant signing ceremony, ensuring seamless execution and premium stakeholder experience
- Developed and executed strategic communication campaigns for Riyadh EXPO 2030
- Produced high-impact video and content narratives to build awareness and public anticipation
- Built and standardized brand identities across multiple projects within RCRC
- Partnered with stakeholders to ensure brand alignment with strategic objectives and messaging consistency
- Managed cross-functional projects, improving process efficiency and internal workflows
- Planned and executed national campaigns (Founding Day, National Day) with measurable engagement outcomes
- Led campaign coordination across teams to ensure on-time delivery and brand consistency
Coop
STC Bank
Riyadh
06.2021 - 12.2021
- Developed social media initiatives and engagement concepts across platforms
- Created and translated conversion-focused content for offers web pages
- Applied persuasive writing techniques to improve user engagement and clarity of messaging
Education
Bachelor's degree - Marketing
AlYamamah University
Riyadh /2017 - /2021
Skills
- Email campaign execution
- Content creation and curation
- Event planning capacity
- Video production and editing
- Adaptive thinking
- Creative ideation
- Brand development strategy
- Digital marketing
Languages
English
Fluent
Arabic
Native
Certification
•IIMP - Associate CMMP
•Udacity - Digital Marketing Nanodegree
•Shaw Academy - Viral Marketing
•Doroob- Marketing Through Social Media
•HubSpot - Content Marketing
•HubSpot - Inbound Marketing
•Triggers Academy - Certified Digital Marketing Professional
•Udemy - Tourism Marketing - Complete Analysis
Timeline
Branding and Marketing Specialist
The Royal Commission for Riyadh City
04.2022 - Current
Coop
STC Bank
06.2021 - 12.2021
Bachelor's degree - Marketing
AlYamamah University
/2017 - /2021