Maha Halawani
Digital Transformation And Enterprise Architecture Manager
Riyadh
Summary
Innovative problem-solver with +8 years of experience in using multi-method approaches to analyze organizational processes, coming with demonstrated ability to identify challenges and develop solutions using root cause and workflow analyses. Offering exceptional business judgment, analytical and social skills to aid successful meetings of company goals.
Overview
7
7
years of professional experience
8
8
years of post-secondary education
3
3
Certifications
Work History
Digital Transformation & Enterprise Architecture
Saudi Authority For Industrial Cities And Technology Zones "Modon"
05.2023 - Current
- Led a cross-functional team of 15 in Qiyas requirements (2024).
- Led Digital transformation strategy project.
- Played a key role in driving digital transformation by aligning technology strategies with evolving market demands and customer expectations.
- Oversee the internal and global award submissions to highlight MODON achievements, including initiatives like the Smart Cities Expo Award and the Emerging Technology Award.
- Revise and update internal operational policies and procedures to improve efficiency and support organizational transformation.
- Digital Transformation & Enterprise Architecture Lead
Led a cross-functional team of 15 to achieve an 85.77% score in Qiyas requirements(2023), reflecting a 9% increase from the previous year and demonstrating a commitment to quality. - Developed a comprehensive executive dashboard for key performance indicators (KPIs), reducing manual reporting efforts by 70% and providing the CEO with real-time insights.
- Oversaw the integration of Geographic Information System (GIS) with Customer Relationship Management (CRM), resulting in enhanced scalability, an 80% reduction in IT help desk tickets, and improved system reliability.
- Collaborated with stakeholders to align Smart Cities initiatives with strategic goals, launching corrective actions to boost IoT infrastructure reliability and sizing investments for future expansions.
- Implemented an enterprise architecture framework based on TOGAF and NORA, facilitating better integration across departments and enhancing decision-making.
- Established an enterprise architecture repository and modeling tool to improve documentation and analysis, enabling informed strategic decisions.
Business Excellence
LogiPoint
06.2022 - 05.2023
- Led projects and analyzed data to identify opportunities for improvement.
- Assessed impact of current business processes on users and stakeholders and evaluated potential areas for improvement.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Build solutions and processes that allow stakeholders drive improvements and enhance efficiencies.
- Led and executed the Project of Improving the standard operational procedures "SOP".
Senior Business Analyst
LogiPoint
09.2021 - 05.2022
- Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
- Evaluated business requirements, leveraging information to forecast costs relating to hardware, software and consulting.
- Led cross-functional teams to analyze and understand enterprise-wide operational impacts and opportunities of technology changes.
- Reviewed contracts and agreements to identify potential risks and ideal mitigation strategies.
- Designed and monitored underwriting scorecards and related predictability.
Business/Product Development Analyst
Stallions United
01.2021 - 08.2021
- Drafted quarterly and yearly reports on company financial metrics to assess successes and account for deficiencies.
- Assist sales team in creating efficient distribution plan, based on product class and segment.
- Monthly Business performance preview.
- Analyze market trends, and market research data.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Created plans and communicated deadlines to ensure projects were completed on time.
- Monitored company SKU's movement, and daily activity to ensure stock levels and databases were updated.
Business Analyst
Johnson Controls
06.2018 - 04.2020
- Handling and Supporting two main Line of businesses
- Assisting Line of business Manager to set processes , procedures and strategies
- Creation of Sales , Operations , Financial and Manpower Plans
- Data analysis , Solution development & creation of main internal business processes
- Creation of interactive Dashboards , reports and delivery of visual data presentations
- Track and follow up with the business's daily operations & financials such as (Account receivable , Sales Opportunities , Operation productivity )
- Improve NPS by implementing SWOT analysis and analyzing Sales effectiveness calls
- Credited for playing key role in enhancing department's productivity & generated revenue
Sales Coordinator
Damco (A.P Moller-Maersk Group.)
06.2017 - 05.2018
- Tracking sales orders to ensure that are scheduled and sent out on time.
- Effectively communicating with customers in professional and friendly manner.
- Resolving any sales related issues with customers.
- Providing Sales data analysis and Sales reports.
- Supporting field sales team.
Education
Bachelor of Science - Information Systems , Decision Support Systems
King Abdul-Aziz University
Jeddah 09.2011 - 05.2016
Diploma "Advanced Leadership Program" - Business Excellence
Prince Mohammed Bin Salman College
Rabigh, Saudi Arabia08.2024
High School Diploma - Natural Sciences
Al Ibda'a Private School
Jeddah 01.2008 - 05.2011
Skills
- Strategic planning
Microsoft Office Suite
Project management
Data collection and analysis
Needs assessments
Web-based reporting tools
Operations management
Negotiation skills
Predictive modeling
SQL and databases
Workflow analysis
Certification
Certified Strategy and Business Planning Professional, The KPI Institute - 27 Feb 2022
Languages
Arabic
Excellent
English
Very Good
Spanish
Average
Internships-Trainings
- Data Analyst - Fakeeh.care Dec 2017- Jun 2018
- Business Analyst - ISG (Info Strategies Global) Dec 2016- Feb 2017
- Co-op , System Analyst -SISCO (Red Sea Terminal Group.) Jun 2015- Aug 2015
- Profit and Loss Financial Statements Course -leap to success Oct 13,2019- Oct 14,2019
- Finance for Non-Finance Managers Course -leap to success Oct 15,2019- Oct 16,2019
- Lean Six Sigma Course -Technical and Vocational Training Feb 19,2020- Feb 22,2020
- PMP-Technical and Vocational Training Jun 6,2021-Jun 13,2021
- PBA-Technical and Vocational Training Jun 19,2021-Jun 26,2021
- Strategy and Business Planning Professional Training Course Feb 14,2022- Feb 18,2022
- IELTS overall score 7.5
Timeline
Digital Transformation & Enterprise Architecture
Saudi Authority For Industrial Cities And Technology Zones "Modon"
05.2023 - Current
Business Excellence
LogiPoint
06.2022 - 05.2023
Senior Business Analyst
LogiPoint
09.2021 - 05.2022
Business/Product Development Analyst
Stallions United
01.2021 - 08.2021
Business Analyst
Johnson Controls
06.2018 - 04.2020
Sales Coordinator
Damco (A.P Moller-Maersk Group.)
06.2017 - 05.2018
Bachelor of Science - Information Systems , Decision Support Systems
King Abdul-Aziz University
09.2011 - 05.2016
High School Diploma - Natural Sciences
Al Ibda'a Private School
01.2008 - 05.2011
Diploma "Advanced Leadership Program" - Business Excellence
Prince Mohammed Bin Salman College
Certified Strategy and Business Planning Professional, The KPI Institute - 27 Feb 2022
Certified Lean Six Sigma Black Belt, Anexas Europe - Feb 2020
Certified PBA, PMI Institution Credential # 3371322
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