Maharoof Mubarak
Gampola,sri lanka
Summary
Dynamic sales and business development professional with 20+ years of experience across FMCG, construction, and retail sectors in the Middle East and Sri Lanka. Proven expertise in sales growth, route supervision, depot operations, and strategic partnerships. Certified in AI, cybersecurity, ERP systems, and advanced business analytics, with hands-on projects in data analytics, SOC implementation, and AI-driven sales optimization. Recognized for leadership, innovation, and achieving performance excellence, with awards for dedication and achievements in competitive market environments.
Overview
23
23
years of professional experience
4031
4031
years of post-secondary education
1
1
Certification
Work history
Centre Manager
NADEC
Dammam
01.2024 - 10.2025
- Leading sales, route supervision, and depot operations.
- Driving product visibility and customer satisfaction in competitive areas.
- Managed staff rotas, ensuring full coverage during opening hours.
- Increased customer satisfaction by resolving complaints promptly and professionally.
- Introduced innovative marketing strategies promoting centre's services effectively.
Sales Manager
Richard Pieris & Company Ltd
Colombo, Sri Lanak
01.2021 - 01.2023
- Managed B2B and HORECA customer segments across Sri Lanka
- Led strategic partnerships and boosted category performance
- Managed key accounts, resulting in consistent revenue generation.
- Forged strategic partnerships with stakeholders for profitable outcomes.
- Streamlined sales processes to enhance team productivity.
- Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
- Conducted detailed market analysis to identify new opportunities.
- Developed robust client relationships for improved business growth.
- Oversaw planning and execution of targeted sales and marketing strategies.
Business Development Manager
Hyundai Engineering & Construction
Colombo, Sri Lanak
01.2020 - 01.2021
- Handled sales and promotion of construction machinery
- Expanded client base through key dealer networks
- Conducted market research to identify potential business opportunities.
- Developed strategic partnerships for sustained growth.
- Implemented marketing initiatives for greater brand visibility.
Business Development Officer
British Food Company Pvt Ltd
Colombo, Sri Lanak
01.2018 - 01.2020
- Developed bakery ingredient sales to HORECA clients
- Trained chefs and partnered with hotel chains
- Led and delivered business development initiatives to achieve key company targets.
- Highlighted and converted new business opportunities to increase brand and revenue growth.
- Established standards of performance for consistent quality assurance.
Sales Supervisor
Almarai
HOFFUF , SAUDI ARABIA
01.2010 - 01.2018
- Achieved record sales growth and managed team performance
- Handled central ordering and route efficiency for dairy & bakery lines
- Coordinated with other departments to ensure smooth operations.
- Reviewed and analysed sales figures, resulting in strategic planning and forecasting.
- Identified potential markets with detailed research and analysis.
- Conducted regular staff training to increase product knowledge and sales skills.
Senior Sales Representative
East-West Marketing Pvt. Ltd
Kandy, Sri Lanak
01.2003 - 01.2010
- Delivered consistent high sales in consumer goods
- Recognised for top national performance and innovation
- Built long-term relationships with clients through frequent communication and excellent service.
- Stayed up-to-date on industry trends to inform sales approach and tactics.
- Conducted thorough market research to identify potential leads.
Education
Executive Master of Strategic Leadership (EMSC) - Strategic Management
Cambridge Campus
Colombo12.2026
Business Management - Busness Mnagment
NYSCO College
Badulla05.2009
Diploma - CYBER SECURITY
YOUVIEW LONDON
LONDON 03.2024 - 09.2024
Skills
- Sales & Strategic Business Development
- Cybersecurity Awareness & Tools (Wireshark, Kali Linux, Metasploit, SOC tools)
- AI-Driven Sales Optimization
- Team Leadership & Route Planning
- Certified AI & Cybersecurity Professional
- Advanced Excel & Business Analytics
- ERP Systems: SAP & SARAS
- With Great Appreciation and achievements and dedication Award From Nadec company 2024
- Data Analytics: Excel, SQL (beginner), Dashboard creation, Business Insights
- Generative AI: Prompt Engineering, AI Tools for Business, Automation Concepts
- with Great area development appreciations and achievements and salwa and batha developments project in ALMARAI
Certification
- Certified Cybersecurity Professional – Nasscom (Emmarage Group Campus)
- Certified Cyber security expert in Youwiwe London Universal (CPD Approval)
- Certified AI Professional – 1000X Company
- Certified Master in Excel
- SAP ERP and Salespro -Sales System
- Sales Pro Certification
- Docker beginner - kodekloud
- Git for beginner - kodekloud
- Sigma green belt linkind
- Poq certified
LANGUAGES
Tamil – Native
English – Fluent
Sinhala – Fluent
Arabic – Conversational
Malayalam – Conversational
REFERENCE
Available on request.
PROJECTS
DATA ANALYTICS & GENERATIVE AI PROGRAM - IN PROGRESS (2025), Currently practicing data analytics for business decision-making and exploring Generative AI applications for sales, cybersecurity, and strategic management., COMPETITOR FRESH PRODUCT SPACE ANALYSIS, NADEC - (2025), Conducted a detailed study of competitor space in fresh dairy products across A-class outlets., Shared insights with management including pictures, total space share, and sales growth trends., Demonstrated ability to connect field observations with strategic recommendations., STRATEGIC MARKETING ASSIGNMENT, MSc Strategic Management, Cambridge (2025), Developed a full marketing audit and strategic plan for Nadec, covering market positioning, competitor benchmarking, and growth opportunities., Delivered a 4000-word report using professional business frameworks., VIRTUAL SOC PROJECT, Cybersecurity Training (2025), Built a Security Operations Center using open-source tools (Wazuh, ELK, Metasploit, Ubuntu, Parrot OS)., Documented step-by-step implementation with screenshots, highlighting SIEM setup, log monitoring, and incident detection., AI IN SALES STRATEGY, Self-Learning & Application (2023 – 2024), Applied AI tools for sales forecasts and customer profiling, Utilized Excel AI, ChatGPT, and data visualization, 7-DAY CAKE DISPLAY, Almarai (2016), Introduced counter displays for bakery segment growth, Boosted impulse sales across assigned outlets, EID FMCG PROMOTION, Almarai (2015), Led a highway-focused holiday campaign in Hoffuf, Received top-level recognition from NSM, RSM, ASM
Timeline
Diploma - CYBER SECURITY
YOUVIEW LONDON
03.2024 - 09.2024
Centre Manager
NADEC
01.2024 - 10.2025
Sales Manager
Richard Pieris & Company Ltd
01.2021 - 01.2023
Business Development Manager
Hyundai Engineering & Construction
01.2020 - 01.2021
Business Development Officer
British Food Company Pvt Ltd
01.2018 - 01.2020
Sales Supervisor
Almarai
01.2010 - 01.2018
Senior Sales Representative
East-West Marketing Pvt. Ltd
01.2003 - 01.2010
Executive Master of Strategic Leadership (EMSC) - Strategic Management
Cambridge Campus
Business Management - Busness Mnagment
NYSCO College