Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Generic

Maher Alnajjar

Jeddah,Saudi Arabia

Summary

Dynamic Marketing Specialist with a bachelor's degree in public relations and extensive experience in market analysis and brand management. Proven track record in developing data-driven marketing strategies, conducting in-depth market research, and creating compelling product positioning. Adept at managing integrated campaigns and budgets, with a strong focus on optimizing brand presence and driving customer engagement. Committed to leveraging analytical skills to enhance product offerings and achieve business objectives.

Overview

10
10
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work History

Product Marketing Specialist - Category Marketing

Napco National
Jeddah
08.2024 - Current

• Market Research: Conduct in-depth market analysis to identify trends, consumer preferences, and competitive dynamics.

• Strategy Development: Create and implement category-specific marketing strategies that align with broader business goals.

• Product Positioning: Develop compelling product positioning and messaging to differentiate offerings within the category.

• Campaign Management: Plan, execute, and monitor integrated marketing campaigns across multiple channels, analyzing their effectiveness.

• Budget Oversight: Manage and allocate marketing budgets for the category, tracking expenditures and measuring ROI.

• Performance Reporting: Prepare and present reports on category performance, insights, and strategic recommendations to stakeholders.

Product Sales Specialist

Samaco Motors
Jeddah
12.2023 - 07.2024
  • Product Knowledge : Develop in-depth knowledge of the motor products being sold, including specifications, features, and benefits.
  • Customer Engagement : Interact with customers to understand their needs and provide tailored product recommendations.
  • Sales Support : Assist the sales team by providing insights on market trends and competitor products to enhance sales strategies.
  • Demonstrations : Conduct product demonstrations and explain the use and advantages of different motor products to potential buyers.
  • Training : Train staff on product features and selling techniques to improve overall sales performance.
  • Market Research : Analyze market conditions and customer feedback to inform product development and marketing strategies.
  • Sales Targets : Help achieve sales targets by implementing promotional campaigns and following up with leads.
  • Customer Service : Provide ongoing support to customers post-sale, addressing any concerns or inquiries related to the products.
  • Collaboration : Work closely with marketing and inventory teams to ensure that promotional materials and stock levels align with sales activities.
  • Reporting : Maintain records of sales activities and customer interactions to track performance and identify areas for improvement.

Sales Projects specialist

Saudi Airlines
Jeddah
10.2020 - 10.2022
  • Project Management : Oversee sales projects from initiation to completion, ensuring they meet deadlines and budget constraints.
  • Customer Liaison : Act as the primary contact for clients, addressing their needs and ensuring clear communication throughout the sales process.
  • Proposal Development : Prepare and present detailed proposals and quotations tailored to customer specifications and requirements.
  • Market Analysis : Conduct research on market trends, competitor offerings, and customer preferences to inform sales strategies.
  • Collaboration : Work closely with engineering, production, and marketing teams to align project goals and ensure feasibility.
  • Sales Strategy : Develop and implement sales strategies for specific projects, focusing on maximizing revenue and customer satisfaction.
  • Contract Negotiation : Engage in negotiations with clients, ensuring favourable terms while maintaining profitability for the company.
  • Performance Tracking : Monitor project performance against sales targets, adjusting strategies as needed to meet goals.
  • Reporting : Create and maintain reports on project status, sales metrics, and customer feedback for management review.

Sales specialist

Saudi Airlines
Jeddah
06.2018 - 10.2020
  • Customer Engagement : Build and maintain relationships with clients, understanding their needs and providing tailored solutions.
  • Product Knowledge : Develop a deep understanding of aviation products and services, including aircraft, parts, and maintenance offerings.
  • Sales Strategy : Implement sales strategies to achieve revenue targets, including identifying new business opportunities and markets.
  • Customer Support : Provide ongoing support to customers post-sale, addressing inquiries and resolving issues to ensure satisfaction.
  • Reporting : Maintain accurate records of sales activities, customer interactions, and project statuses for reporting to management.

Sales consultant

Saudi Airlines
Jeddah
08.2015 - 06.2018

• Represent Company through Care Center and Social
Media Channels.
• Communicate with businesses and government agencies.
• Present products and services.
• Answer the inquires and discuss pricing.

Education

Bachelor's degree - Public Relations and Communication

King Abdulaziz University
Jeddah
01.2016 - 12.2019

Skills

  • Market research
  • Strategic planning
  • Sales forecasting
  • Trend analysis
  • Campaign evaluation
  • Project management
  • Digital marketing
  • Data analysis
  • Brand management
  • Budgeting skills
  • Growth strategies
  • Product positioning
  • Content analysis
  • Risk assessment
  • Resource allocation
  • Creative solution development
  • Effective communication
  • Reporting Skills
  • Negotiation
  • Communications
  • Creativity
  • Innovation

Languages

Arabic
Native
English
Fluent

Certification

Project management professionalism (PMP) - 11195491

Marketing for Professionals - 215342222

Timeline

Product Marketing Specialist - Category Marketing

Napco National
08.2024 - Current

Product Sales Specialist

Samaco Motors
12.2023 - 07.2024

Sales Projects specialist

Saudi Airlines
10.2020 - 10.2022

Sales specialist

Saudi Airlines
06.2018 - 10.2020

Bachelor's degree - Public Relations and Communication

King Abdulaziz University
01.2016 - 12.2019

Sales consultant

Saudi Airlines
08.2015 - 06.2018
Maher Alnajjar