Dynamic Marketing Specialist with a bachelor's degree in public relations and extensive experience in market analysis and brand management. Proven track record in developing data-driven marketing strategies, conducting in-depth market research, and creating compelling product positioning. Adept at managing integrated campaigns and budgets, with a strong focus on optimizing brand presence and driving customer engagement. Committed to leveraging analytical skills to enhance product offerings and achieve business objectives.
• Market Research: Conduct in-depth market analysis to identify trends, consumer preferences, and competitive dynamics.
• Strategy Development: Create and implement category-specific marketing strategies that align with broader business goals.
• Product Positioning: Develop compelling product positioning and messaging to differentiate offerings within the category.
• Campaign Management: Plan, execute, and monitor integrated marketing campaigns across multiple channels, analyzing their effectiveness.
• Budget Oversight: Manage and allocate marketing budgets for the category, tracking expenditures and measuring ROI.
• Performance Reporting: Prepare and present reports on category performance, insights, and strategic recommendations to stakeholders.
• Represent Company through Care Center and Social
Media Channels.
• Communicate with businesses and government agencies.
• Present products and services.
• Answer the inquires and discuss pricing.
Project management professionalism (PMP) - 11195491
Marketing for Professionals - 215342222