Mahgoub Ahmed

In my role as an Ecommerce Business Development Manager, I focus on making our B2C platform successful. Here's what I do:

• Conducting UAT and Sanity Checks - Ensuring the reliability and functionality of the platform through thorough User Acceptance Testing (UAT) and Sanity Checks.
• Planning Comprehensive Test Processes - Devising and implementing ongoing test processes in the production environment, ensuring a smooth transition from development to a live, user-ready platform.
• Fostering Cross-functional Collaboration - Collaborating closely with cross-functional teams, including developers, testers, and stakeholders, to streamline communication and align development efforts with business goals.
• Continuous Platform Optimization - Identifying ongoing opportunities for improvement and optimization within the platform, leveraging insights from testing processes and user feedback to drive enhancements.
• Enhancing User Experience - Continuously focusing on creating a user-centric platform by analyzing user behaviors, implementing improvements, and addressing pain points to enhance overall user satisfaction.
• Collaboration with Vendors and External Parties - Actively collaborating with vendors and external parties to ensure seamless integration and cooperation in the ongoing development and execution of the platform.
• Overseeing Order Process - Providing oversight to the order process to ensure smooth execution, from placement to fulfillment, and addressing any issues to enhance customer satisfaction.

• Developed and implemented strategies for promoting hospital services, increasing brand visibility, and engaging patients.
• Planned and executed targeted digital marketing campaigns, including paid ads on social media platforms and Google, contributing to a significant boost in online presence and lead generation.
• Collaborated with external agencies and companies to enhance campaign effectiveness and stay updated on industry trends.
• Oversaw the development of a new website, ensuring a modern and user-friendly design that aligned with the Group's branding and strategic objectives.
• Managed the hospital's website and played a key role in the development and implementation of a WhatsApp chatbot, improving user experience and accessibility for patients, also Successfully verified the WhatsApp number in collaboration with Unifonic.
• Managed the research project with Nielsen company, ensuring they provided valuable research and insights into our brand.
• Maintained a strong social media presence, promoting clinics and services in collaboration with internal teams.
• Identified emerging trends, digital marketing tools, and insights to stay ahead of the curve in the dynamic healthcare marketing landscape.
• Developed and monitored campaign budgets, ensuring efficient allocation of resources, and regularly evaluated the (ROI) of digital marketing activities.
• Analyzed and reported website and campaign performance, offering actionable insights for continuous improvement.
• Provided leadership and support to the digital marketing team, fostering a collaborative and innovative work environment.

As a Digital Marketing and E-commerce Specialist, I managed all digital marketing campaigns for our B2C website (www.iphady.com) and online marketplaces (Amazon, Newegg, Noon).

• Developed and managed marketing campaigns across various channels, including web, SEM, email, social media, and display advertising, contributing to increased brand visibility and product sales.
• Analyzed market competition and ensuring strategic product positioning.
• Created customer segments to construct effective marketing funnels, optimizing targeting strategies for enhanced engagement and conversion rates.
• Coordinated with external agencies for additional marketing projects and collaborated with vendors to introduce trendy products to our e-stores.
• Facilitated collaboration with designers for new collections and product development.
• Maintained a consistent social media presence across diverse digital channels, fostering customer engagement and loyalty.
• Ensured seamless order management by overseeing website orders, guaranteeing timely delivery, and prioritizing customer satisfaction.
• Utilized web analytics tools to measure and optimize our stores' traffic, enhancing the efficiency of marketing campaigns.
• Identified and evaluated emerging digital technologies to drive business growth.
• Regularly reported on the performance of all digital campaigns.
  

This experience allowed me to contribute to the business's e-commerce success through effective digital marketing strategies.

• Developed and managed digital marketing strategies every quarter for each channel (social media, mobile application, website, SEM, email marketing, and SMS).
• Identified offerings and focused on less profitable services to raise awareness and profit.
• Developed offline campaigns for social media and websites.
• Managed both the website and its content.
• Attracted new and potential patients to hospital services through newly developed strategies using digital accounts and CRM tools.
• Assisted call center agents in managing data, optimizing end-to-end lead tracking, and identifying medical concerns.
• Managed weekly newsletters through the MailChimp platform.
• Set monthly ROI and KPI targets.
• Conducted website and social media analysis using Google Analytics and other tools.
• Generated monthly achievement reports.

Accomplishments:

• Achieved Pioneer Marketing Award (PMA).
• Participated in winning Silver Prize in the King Abdulaziz Quality Award 2018 (KAQA).

• Built digital campaigns aligned with business goals.
• Developed digital marketing strategies for each channel (social media, mobile application, website, SEM, email marketing, and SMS).
• Developed offline campaigns aligned with digital strategies.
• Managed the hospital website and landing pages.
• Established a robust web presence to enhance brand awareness and increase web traffic.
• Generated leads from all digital channels.
• Maintained CRM lead data management, optimized end-to-end lead tracking, and provided key insights.
• Collaborated closely with the Call Center to achieve optimal results from collected leads and follow up with current and lost customers.
• Maintained a strong online company voice and fostered relationships with clients through social media.
• Suggested and implemented direct marketing methods to increase profitability.
• Monitored ROI and KPIs, staying up-to-date with digital media developments.
• Provided weekly and monthly analytics reports to achieve target results.

Accomplishments:

• Successfully managed more than 25 marketing campaigns, totaling a yearly ad spend of 3,000,000+ SR.
• Established fruitful relationships with new and existing clients through personalized offers.
• Achieved a significant increase in reach, engagement, and leads.
• Hospital’s services ranked first in the Google search engine.

• Created compelling email marketing content for the company's services, newsletters, and promotions using the MailChimp platform.
• Executed a promotional campaign, "(Your Restaurant Online)," targeting A-class restaurants through email, brochure distribution, and social media. The campaign resulted in acquiring 6 clients within two months.
• Developed a successful social media campaign for Aldowalia Company, contributing to a 10% increase in sales within the first two months.
• Managed and identified social media opportunities for Almujtama e-commerce store, engaging fans through Facebook promotional campaigns and implementing video marketing strategies, resulting in improved performance and increased engagement.
• Boosted client sales and engagement by implementing innovative ideas on digital media.

• As a Marketing Executive, I was entrusted with the responsibility of developing comprehensive offline and online marketing campaigns to promote the educational services and ideas of the university. My role encompassed diverse tasks such as planning, advertising, organizing events, educational development, marketing material distribution, sponsorship, and research. This involved actively participating in conferences, meetings, education fairs, and industry events, where I reported challenges, trips, and achievements to top management.
• Additionally, I played a crucial role in marketing development for the Middle East and Africa regions, provided students' consultancy, assisted in visa preparation, and offered support to sales representatives.

Accomplishments:

• Successfully launched and managed the "Friend Get Friend" campaign, inviting friends to register at the university and receive a RM 3,000 cash reward. The campaign, developed for digital media, engaged more than 4000 students on Facebook, Instagram, and the website page.
• Recruited over 150 students overseas through agents, email, and digital marketing channels.
• Achieved recognition as the recipient of the Best Counselor Prize at education fairs among the marketing teams.
• Designed monthly newsletters, online surveys, educational newsletters, and special event emails for agents, graduate students, existing students, and parents using the MailChimp platform.
• Assisted in email and social media campaigns that resulted in a 60% increase in Facebook and website page visits.

• In my role, I was assigned to programming languages, augmented reality, and mobile application development. My responsibilities included understanding and learning the development of websites, databases, and network systems. Additionally, I played a key role in organizing outdoor launching events.

Accomplishment:

• As part of a large team, I successfully understood and developed augmented reality projects. Notably, I contributed to attracting audience engagement for our clients' Facebook accounts, including Chatime, McDonald's, and Castrol. One of our successful campaigns involved developing interactive games showcased on the largest screen in Malaysia.