Mahmoud El Nouri
Director Sales & BD
Riyadh,01
Summary
Results-oriented Director of Business Development, Sales, and Marketing with a proven track record of driving significant revenue growth and market expansion in the MENA and North American regions. Expertise in developing and executing successful go-to-market strategies, building strong client relationships, and leading high-performing teams. Demonstrated ability to adapt to diverse cultural contexts and navigate complex international business environments.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
Work History
Director of Sales and Business Development
Oxia Initiative
Montreal, Quebec
10.2021 - Current
- Achieved exceptional 150% revenue increase within two years through strategic partnerships and new client acquisition.
- Cultivated and managed strong relationships with over 30 strategic partners, investors, and C-level executives at major corporations such as AquaAction and MaRS. Secured Oxia Initiative accreditation as one of 12 environmental companies approved by the federal government for impact reporting, generating a new revenue stream of 15%.
- Developed partnership dialogues with global companies such as EY, KPMG, S&P, WSP and local banking industry leaders such as Vancity, RBC, and BDC.
- Expanded Oxia's market presence into rest of Canada, US, and UAE within the rapidly evolving sustainable finance and impact reporting sector.
- Developed and implemented data-driven sales processes, including Sales forecasting, Pipeline management & Qualification, resulting in a 40% improvement in sales cycle efficiency and a 25%
reduction in customer acquisition cost. Optimized CRM systems for lead tracking and efficiency. - Led cross-functional collaboration, aligning sales, marketing, and product development teams, resulting in successful launch of new products such as Water Impact Report which directly supported
AquaAction in securing new government grants, and contributing to 30% of Oxia's total revenue. - Monitored market trends of financial ESG reporting, competitor activities, and customer insights to identify growth opportunities and refine go-to-market strategies, resulting in a 20% increase in
market share in impact reporting within the Canadian market. - Represented Oxia in key global ESG events such as COP27-28 (Egypt & Dubai), the Cleantech Forum (San Diego, Boston, and NY) and Sustainable Investment Forum in Paris, resulting in 5% new
partnerships. - Provided strategic mentorship to the team, fostering culture of excellence, collaboration, and continuous improvement.
- Secured $1M+ in seed funding from angel investors,
government grants and pitch competitions. Developed and
presented compelling investor pitches, and effectively
managed investor relations, ensuring alignment with the
company's vision for growth in ESG SaaS software.
Director of Sales & Business Development
Ponti Home
Montreal, Quebec
02.2018 - 10.2021
- Developed the foundational business strategy for Ponti Home, defining its market positioning within the luxury bedding sector, identifying key target demographics (e.g., department stores, interior designers, boutique hotels), and establishing revenue generation plans that projected 50% growth year over year within the first three years.
- Led business development efforts, securing key partnerships with major retailers such as thebay.com, macys.com, and perigold.com, establishing crucial distribution channels and
expanding market reach to 50 million potential customers. - Conducted comprehensive market research and competitive analysis of the luxury bedding market, identifying key trends (e.g., demand for sustainable materials, growing online sales) and informing product development and marketing strategies.
- Secured $500,000 in seed funding from angel investors, developed and presented compelling investor pitches, and effectively managed investor relations, ensuring alignment with the company's vision for growth in the luxury bedding market.
- Built and led collaborative cross-functional teams (including product development, marketing, and operations) to successfully launch two new product lines, including the Signature Set collection, resulting in a 30% increase in website traffic and 200 units sold within the first quarter.
- Developed and implemented targeted sales and marketing strategies, including social media marketing campaigns, influencer partnerships, and content marketing, driving customer acquisition by 40% and achieving an 80% revenue increase within the first year of operation.
Group Account Director
BlueHat Marketing
Montreal, Quebec
11.2018 - 02.2020
- Led enterprise client portfolio of USD 2M, driving client growth and identifying new opportunities
- Directly responsible for growing the client portfolio and introducing new opportunities for the agency
- Demonstrated working knowledge of search engine optimization (SEO) practices, including in-depth SEO analysis, keyword planning, and content mapping
- Provided SEO, PPC, and Social Media Management consultations with department heads
- Developed and maintained strong business relationships.
Regional Sales And Marketing Manager - MENA
Mary Martin
Jeddah, KSA
04.2012 - 10.2018
- Increased bottom line by USD 1.5m through the successful introduction of Mary Martin Home in 2014
- Negotiating deals with suppliers in the US and China and forming strategic partnerships
- Regularly attended exhibitions in both countries on a semi-annual basis
- Created a foundation marketing strategy to guide marketing efforts
- Conducted extensive market research to enhance the product offering and strategize the expansion plan.
- Championed organizational culture change initiatives that fostered collaboration, innovation, and continuous improvement across all levels of the organization.
- Collaborated with cross-functional teams to develop new products and services, meeting customer demands while driving revenue growth.
Regional Account Director - MENA
Dentsu
Dubai, UAE
01.2007 - 03.2012
- Managed advertising and media campaigns with an annual budget of USD 40m for regional accounts, including Toyota and Canon across MENA
- Played a key role in securing lucrative accounts across various industries
- Developed 360-degree communications and monitored campaign budgets
- Briefed creative teams and contributed to the creation of marketing strategies
- Leveraged brand exposure by overseeing relationships with media outlets
- Managed, monitored, and supported a team of 4.
Senior Account Executive
Wunderman
Dubai, UAE
10.2005 - 01.2007
- Implemented/developed marketing and communication plans for notable accounts, including FedEx, Swatch Group (Longines), and LG.
Education
Bachelor's Degree - Finance and Marketing
Lebanese American University
01.2000 - 05.2004
Skills
Business Development
Languages
English
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)
Work Preference
Work Type
Full TimeWork Location
HybridImportant To Me
Career advancementWork-life balanceCompany CultureWork from home optionHealthcare benefitsPersonal development programsTeam Building / Company RetreatsPaid sick leaveStock Options / Equity / Profit SharingPaid time offFlexible work hoursAccomplishments
Won KPMG Sustainability Challenge 2021
Impact initiative of the year - North America: Oxia Initiative's CARBOSCOPE 2020
Timeline
Director of Sales and Business Development
Oxia Initiative
10.2021 - Current
Group Account Director
BlueHat Marketing
11.2018 - 02.2020
Director of Sales & Business Development
Ponti Home
02.2018 - 10.2021
Regional Sales And Marketing Manager - MENA
Mary Martin
04.2012 - 10.2018
Regional Account Director - MENA
Dentsu
01.2007 - 03.2012
Senior Account Executive
Wunderman
10.2005 - 01.2007
Bachelor's Degree - Finance and Marketing
Lebanese American University
01.2000 - 05.2004
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