Mahmoud Gamal
Riyadh
Summary
Dynamic leader with a proven track record at Novartis, showcasing visionary leadership and strategic thinking. Excelled in digital marketing and operational efficiency, achieving Highest market share for Gilenya and launching the first oral treatment for SPMS. Recognized for creativity, integrity, and fostering customer relationships, consistently driving results and innovation.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Business Development Lead & Life Science Advisor
ACMA MENA region/Smart Health
08.2024 - Current
- Lead, Build & establish ACMA educational, marketing & advisory services to customers of pharmaceutical & regulatory bodies in MENA region
Operation Excellence Head
Smart Health Company Saudi Arabia
01.2024 - 08.2024
- Manage and optimize operational efficiency, focusing on consistent value and improvements of all services outcomes provided to Pharma & Healthcare sectors in KSA.
- Support the recruitment and acquisition of talented individuals, and ensure high-performing team member selections.
Senior New Launches Brand manager
Novartis Neuroscience Saudi Arabia
01.2019 - 09.2023
- Led all the pre-launch activities and ensured the readiness to launch MAYZENT, the first oral treatment for secondary progressive multiple sclerosis.
- Success in securing and accelerating SFDA approval within six months of file submission during COVID-19 in April 2020.
- Designed and developed the first digital promotional tools and materials during COVID-19.
- The premium first virtual launch of MAYZENT in June 2020 was well recognized by the Novartis global leadership team.
- Succeeded in designing and developing the first marketing program for home sampling tests for MS patients, and succeeded in test localization.
- Achieved a 2% market share of the total MS market and a 50% share of SPMS in 2023.
- Support the team in the addition of Mayzent to the MOH formulary and key centers.
- Designed and developed a KPI tool to measure and track the performance of the team, and monitor achievements.
NGE Franchise lead (Next generation engagement)
Novartis Neuroscience & Digital
12.2021 - 11.2022
- Responsible for leading all digital health solutions for the Neuroscience franchise across internal and external stakeholders.
- Supporting marketing and medical teams in the development of digital campaigns and projects to accelerate execution, tracking HCPs' engagement and behavior.
S1P Portfolio Brand Manager Gilenya & Mayzent
Novartis Neuroscience Saudi Arabia
01.2018 - 06.2019
- Led the Novartis MS portfolio for both brands, Gilenya and Mayzent.
- Success in securing Gilenya business in key institutions against generic penetration, and maintaining Gilenya as the market leader in the PVT sector, with a 28% market share.
- Developed in collaboration with the medical team, the pre-launch plan and key scientific approaches for the SPMS market.
- Alignment with the global marketing and access team for Mayzent submission plan of registration as a premium treatment option.
Brand Manager
Novartis Neuroscience Saudi Arabia
02.2017 - 01.2018
- Developed best in class IPS (Integrated product strategy) of Gilenya in 2018 & achievement of 105% vs target (28 M $) & succeed to manage A&P cost over 2 years with best MR (Management results)
- Success in adding Gilenya to the MOH formulary in 2017 resulted in a 34% patient share and a 36% market share.
- Success in developing the first digital NS application in collaboration with a certified organization, and well recognized as the best innovative idea and winner of a global award in 2018
Product trainer associate
Novartis Saudi Arabia
01.2015 - 02.2017
- Developed and led medical and commercial knowledge training for the Neuroscience FF team in collaboration with training department.
- Facilitator of Novartis modules, such as selling skills, behavioral shift, presentation skills and coaching for new teams.
Product Specialist
Novartis Neuroscience Saudi Arabia
11.2011 - 02.2017
- Best achiever in 2011 by 136% vs Target (Exelon & Stalevo)
- Best achiever in 2014 by 126% vs Target.(Gilenya)
- Best achiever in 2016 by 127% vs Target (Gilenya)
Product Specialist
Novartis Ophthalmology Saudi Arabia
05.2009 - 11.2011
- Best achiever in 2010 by 116% vs Target
Product Specialist
ALCON Ophthalmology Saudi Arabia
02.2005 - 05.2009
- Best achiever in 2008 by 120% vs Target
Education
Bachelor degree - pharmaceutical science
Cairo University
01.2002
Skills
- Visionary leadership
- Strategic Thinking
- Results-driven
- Cross-functional alignment
- Communications and networking
- Creativity and innovation
- Analytical and problem-solving
- Learning agility
- Decisiveness
- Integrity
- Digital marketing
- Operational efficiency
- Customer relationship management
Certification
- IBDL (International driving License)
- Digital marketing certificate
- NOW Marketing Program
- Public Speaking toast master CL (Competent leader)
- XCELERATE Launch expert program certificate #1 winner
- Advanced strategic course
- BCMAS (Board certified medical affair Specialist)
Hobbies and Interests
- Innovation and Technology
- Cooking
- Travel & Tourism
- Sports
- Public Speaking
Languages
- Arabic, Native
- English, Excellent
References
Available upon request
Timeline
Business Development Lead & Life Science Advisor
ACMA MENA region/Smart Health
08.2024 - Current
Operation Excellence Head
Smart Health Company Saudi Arabia
01.2024 - 08.2024
NGE Franchise lead (Next generation engagement)
Novartis Neuroscience & Digital
12.2021 - 11.2022
Senior New Launches Brand manager
Novartis Neuroscience Saudi Arabia
01.2019 - 09.2023
S1P Portfolio Brand Manager Gilenya & Mayzent
Novartis Neuroscience Saudi Arabia
01.2018 - 06.2019
Brand Manager
Novartis Neuroscience Saudi Arabia
02.2017 - 01.2018
Product trainer associate
Novartis Saudi Arabia
01.2015 - 02.2017
Product Specialist
Novartis Neuroscience Saudi Arabia
11.2011 - 02.2017
Product Specialist
Novartis Ophthalmology Saudi Arabia
05.2009 - 11.2011
Product Specialist
ALCON Ophthalmology Saudi Arabia
02.2005 - 05.2009
Bachelor degree - pharmaceutical science
Cairo University
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