Mahmoud Iswaid
Riyadh
Summary
Accomplished professional with expertise in SaaS business development and scaling, fintech innovation and digital transformation, corporate card issuance and expense management. Proven track record in achieving product-market fit and customer acquisition, forging strategic partnerships, and securing venture fundraising. Demonstrated leadership in organizational development, driving growth and efficiency across diverse teams.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work History
Co-Founder & CEO
Sanad Cash, Inc.
Riyadh
07.2020 - 03.2025
- Built and scaled a full-fledged SaaS fintech platform, transforming corporate expense management in MENA
- Co-Led product development from ideation to execution, ensuring scalability and user-centric design
- Drove innovation with the implementation of creative ideas.
- Navigated complex business challenges, achieving successful outcomes.
- Secured investment opportunities with compelling pitch presentations.
- Identified market opportunities for business expansion.
- Managed budget allocations, ensuring optimal resource utilization.
- Fostered a positive working environment to boost employee morale.
- Initiated partnerships with other businesses to enhance brand visibility.
- Encouraged a culture of continuous improvement for better performance results.
- Optimised online presence by building and managing company website and social media accounts.
- Managed all financial aspects of operations, including budget preparation and P&L management.
- Drove financial and operating performance by maintaining effective relationships with key stakeholders.
- Mentored, led and motivated a team of 25 to consistently meet and exceed individual target KPIs.
- Secured strategic funding and partnerships with banks and financial institutions
- Established a robust go-to-market strategy, optimizing customer acquisition
Co-Founder & Chief Commercial Officer (Exited)
AdFalcon
Dubai-Amman-Riyadh, UAE, Jordan, KSA
10.2016 - 07.2020
- Designed and launched a scalable SaaS-based digital advertising platform in MENA
- Spearheaded commercial strategies, optimizing revenue streams and user acquisition
- Led AdFalcon to a successful acquisition exit
- Developed strategic alliances with global brands and media agencies
- Secured investment opportunities with compelling pitch presentations.
- Navigated complex business challenges, achieving successful outcomes.
- Drove innovation with the implementation of creative ideas.
- Boosted company reputation by ensuring exceptional customer service delivery.
- Managed budget allocations, ensuring optimal resource utilisation.
- Initiated partnerships with other businesses to enhance brand visibility.
- Built robust networks within industry circles, aiding business expansion.
- Drove business expansion initiatives into new markets, increasing brand visibility.
- Identified potential investment opportunities for business expansion.
Co-Founder & Business Development Director
AdFalcon
11.2010 - 06.2016
- Drove business development efforts positioning AdFalcon as a leading SaaS advertising solution
- Led product-market fit initiatives, ensuring scalability and market alignment
- Built and mentored high-performing teams fostering a growth-driven culture
Regional Business Development Manager
Yahoo
08.2009 - 11.2010
- Managed strategic partnerships and digital advertising initiatives
- Led regional expansion efforts increasing platform adoption and revenue
Director – Maktoob Mobile
Maktoob.com (Acquired by Yahoo!)
01.2009 - 08.2010
- Pioneered mobile SaaS solutions within Maktoob’s ecosystem
- Played a key role in Maktoob’s acquisition by Yahoo! ensuring seamless integration
Education
Bachelor’s Degree - Computer Information Systems
Al-Zaytoonah University of Jordan
Jordan 01.2001 - 01.2003
Diploma - Information Technology
The Arab College
01.1999 - 01.2001
Skills
- SaaS Business Development & Scaling
- Fintech Innovation & Digital Transformation
- Corporate Card Issuance & Expense Management
- Product-Market Fit & Customer Acquisition
- Strategic Partnerships & Venture Fundraising
- Leadership & Organizational Development
sections.external_links.name
Languages
English
Arabic
Affiliations
- swimming, reading, soccer video games
Certification
Private Equity and venture capital Bocconi university.
Introduction to Finance - University of Illinois Urbana- Champaign.
Timeline
Co-Founder & CEO
Sanad Cash, Inc.
07.2020 - 03.2025
Co-Founder & Chief Commercial Officer (Exited)
AdFalcon
10.2016 - 07.2020
Co-Founder & Business Development Director
AdFalcon
11.2010 - 06.2016
Regional Business Development Manager
Yahoo
08.2009 - 11.2010
Director – Maktoob Mobile
Maktoob.com (Acquired by Yahoo!)
01.2009 - 08.2010
Bachelor’s Degree - Computer Information Systems
Al-Zaytoonah University of Jordan
01.2001 - 01.2003
Diploma - Information Technology
The Arab College
01.1999 - 01.2001
Similar Profiles
Roqiah AlwadaiRoqiah Alwadai
Certified Nurse Midwife at ASTR SANAD HospitalCertified Nurse Midwife at ASTR SANAD Hospital
HAZEM Y. ABDEL-ALHAZEM Y. ABDEL-AL
Gaza Region Manager at SANAD Construction IndustriesGaza Region Manager at SANAD Construction Industries
Dr. Abdulrahman AlwarwariDr. Abdulrahman Alwarwari
Head of HR & Patient Experience at Aster Sanad HospitalHead of HR & Patient Experience at Aster Sanad Hospital