Hi, I’m
Mahmoud Qahwash
Riyadh,Riyadh Region
Summary
My core experience of 15 years consists of selling advertising space and creating unique and profitable business partnership opportunities for specialty internet companies. My specific internet experience entails, programmatic platform, strategic planning, ad network, lead generation, media advertising, rich media, Display, Video and mobile advertising, media sales and targeted click sales. I want to be involved in the management or sales of an established company, with record of success in enabling strong revenue growth through end-to-end sales management. Focused on continuous improvement using market knowledge, competitor research, innovation and team motivation. Always looking for opportunities to bring in and retain customers.
Overview
17
years of professional experience
Work history
Client Services Director / Lavad
05.2023 - Current
Job overview
- Maintains senior level relationships and manages the overall relationship building process with clients and partners
- Manage customer success activities, including onboarding, professional services and consulting, relationship management, renewal, cross-selling and up-selling
- Define and optimize the customer lifecycle by mapping the customer journey, developing listening points in the journey (e.g., usage, satisfaction), standardizing interventions for each point in the journey, define segmentation of customer base and varying strategies, identifying opportunities for continuous improvement, and employing industry best practices
- Participates in the hiring, training, development, mentoring and retention of staff members
- Develop, communicate, and execute processes for developing a new Client Services function responsible to manage client needs for a solution that relies on operational teams across multiple Experian business units
- Lead/coach/develop a multifaceted, talented, and highly engaged team 3 sales / business development team and 5 influencers relations team multiple sites focused on delivering business results.
Sales and Business Development Director
Job overview
- KSA / Speakol Network Dec 2021 till May 2023
- Opening KSA market Dec 2021 as Speakol operate already in Cairo and Dubai
- Hiring 3 sales team in Q1 2022 and specify the accounts per verticals for each salesperson (Governmental accounts -Banking and Finance - E-commerce - FMCG and Automotive)
- Handling Key agencies and local agencies with their accounts
- Extensive training for Media sales managers across speakol offerings and deep dive into performance media solutions
- Supporting sales team with meetings to make sure we are achieving our target / goals
- Commercial agreements (AVR) with key agencies (Dentsu Group Dubai) and (MCN Group) and (GroupM) to make sure to get the maximum beneficial across MEA market and increase spend in group level
- Highlighted Top local agencies and signing commercial agreements to maximize the revenue for both parties
- Open new Departments (PR) as additional revenue to the organization and setup a rate card to promote ad on (Argaam/Mubasher/Alweaam +600 websites) and their social media pages
- (Revenue increased 40%)
- Hiring new PR salesperson to make sure a smooth transition on launching process, clients added to the list (Roshn realestate/Saudi Banks/Jarir Bookstore/Rajhi Bank/STC Solutions…etc)
- Partnering with Ad tech global company to provide us traffic globally as signing an agreement commercially
- Reporting directly to CEO.
Business Director
01.2012 - Current
Job overview
- Think Digital Group - Project Agora - Taboola Native ad - Content discovery”
- Introducing Project Agora in KSA and GCC starting Saudi Market supporting UAE as well
- Programmatic deal offering with Key media agencies through their Trading Desk (MCN - Publicis - Group M
- AVR agreement with Media agencies (Local and key agencies)
- Onboarding local publishers to strengthen the network with exclusive partnership with Taboola
- Buying Video/Display/Native inventory and closing deals with publishers
- Guarantee programmatic buying through DV360 and integration with project agora inventory
- Media planning across network for both awareness and performance campaigns KPI making sure reach client KPI
- Deep understanding of ADX and DFP.
- Being a part of Exponential family and responsible on:
- Tribal Fusion: display and rich media solutions
- Firefly Video: Video Advertising
- AppSnack: Mobile Advertising business and applications Ad
- AdoTube: in-streaming Video advertising solutions
- Developed the initial and ongoing business to achieve market share growth for online ad sales
- Working beyond publishing team to contact new publishers and lead them to win new sites
- Setup meetings with big local publishers to present Tribal Fusion portfolio and convincing them to be a part of our network
- Doubled company publisher inventory and site list in less than 1 year to increase local website based on market requirements
- Increased sales revenue with over 50% month over month Growth
- Keeping good and strong relations with the Key agencies in a weekly visit for the updates
- Responsible for developing and securing new relationships with advertisers and interactive ad agencies including generating new leads and accounts for sales team and supporting them
- Strong knowledge of and have extensive contacts calling on all major advertisers and publisher
- Strengths as a presenter, negotiator, and closer of advertising sales
- Expert knowledge Affiliate programs, CPM, CPC, CTR, CPA, CPL and all online ad products, also high impact solutions - Rich media - Mobile Ad and Video Ad as well
- Innovative thinker emphasizing creativity and productivity
- Highly motivated and proactive self-starter adhering to deadlines and requests
- Top KSA accounts on board - STC, Mobily, Zain, Samsung, Amex, SAIB bank, Mango, Sony, HP, Al-Rajhi Bank etc..
- Reporting directly to managing director MENA
- Supervising 4 persons and handles work assignments, timekeeping and problem solving
- Responsible for quality, motivation, and training.
KSA Media Pan Arab
Senior digital sales manager
05.2018 - 12.2018
Job overview
- Introducing new sport website so3ody.com in KSA market
- Work closely with key media agencies, local/ boutique agencies and direct clients to promote our products and offerings
- Signing an agreements and bulk deals to secure bookings
- Offering new media channels on social media profiles on Twitter-snapchat-instagram and facebook
- Launching digital media campaigns on key publishers through social profiles such as Sabq.org - Hashtag saudia - argaam - maal and more
- Planning and execute campaigns with Saudi Arabia influencers and making sure the campaign published and delivered
- Reporting directly to CEO.
Digital senior Sales Manager
05.2016 - 05.2016
Job overview
- (ConnectAds)
- Brand strategy and rich media solutions
- Head of (Adobe)Tub Mogul (programmatic software) for instream rich media content across +4000 websites and +1000 mobile apps
- Introducing Tube Mogul in the market across Key agencies and direct local key accounts
- Integrating social media platform Facebook and Instagram in programmatic software platform and plan campaigns across social media ads through programmatic
- Getting more in deep insights about 3rd party data targeting segments and interest based such as LOTAME, EYEOTA and BlueKai
- Handling local key publishers:
- Al Riyadh - Argaam - Ajel - Tawasul - Akhbar24 - Al Sharq - Al Masry Al Youm
- Handling leading international portals:
- Twitter - LinkedIn - MSN - Outlook - Dailymotion - Yahoo - Skype - Blackberry BBM and Tube Mogul
- Adding new rich media and high impact creative solution on the offering platform in order to increase the sales, Offering new CPME and CPE pricing model
- Head of sales LinkedIn KSA (LinkedIn partner)- In charge of LinkedIn Marketing solution and Talen solutions to maximize revenue, coordinating and reporting to the head of LinkedIn Talent MENA director
- Supporting account managers and sales team to close deals with their accounts.
Saudi Arabia
Senior Business Director
01.2012 - 05.2016
Job overview
- Business development and sales, Riyadh and Jeddah
- Managing and handling marketing efforts and campaigns in Saudi Arabia both Riyadh and Jeddah
- Market education in online advertising terminologies and trends
- Brand positioning in KSA
- Developing and planning solutions for Direct Clients and agencies
- Portal's strategic planning for sales and brand positioning
- Managing the sales team and train them
- Following up with the advertising agencies and direct clients to close the deals
- Creating ideas for the clients to push them advertise
- Processing all invoices and accounting tasks
- Traveling to Jeddah monthly basis to maintain current relationship with the clients and open new opportunities
- Travelling every quarter to the head office in Dubai to meet the senior management and discussing all challenges and opportunities
- Represent and sponsor some events in KSA and Dubai that related to Digital Advertising
- Maintain relationship and build new customer base in both markets
- Opening new market (Bahrain) covered with media agencies starting Jan 2016
- Specialized in mobile advertising, instream and video solutions
- Prepare Strategic media recommendation based on the campaign KPI across screen solutions
- Work out on Annual deals commitment per account
- Work out on AVR trading agreement with local agencies.
Riyadh
Business Manager
10.2010 - 12.2011
Job overview
- Exponential-Tribal Fusion:
- Accomplished advertising professional with a dynamic career leading high growth and start-up companies
- Known for strengthening companies to lead in competitive markets and for delivering innovative marketing concepts and strategies
- Effectively manage the sales cycle process from client consultation to closing including development of pricing structures and service negotiations
- Hired as first employee of Ad Sales at this new advertising network startup in Riyadh, KSA - Tribal Fusion in Oct 2010 then promoted to senior business director for Riyadh and Jeddah at
Account manager
12.2008 - 10.2010
Job overview
- Link Dot Net - MSN Arabia, Windows Live Hotmail, Windows live Messenger Riyadh, It's all about online advertising through MSN Arabia, Windows Live Hotmail, Windows live Messenger and Facebook
- In Charge of daily Sales, marketing and advertising plans
- Report directly to regional sales manager
- Day to day client meeting to negotiate plans strategies, digital and online advertising consultancy
- Maintaining consistent communication with the clients through meetings, phone calls and emails
- Performing all the administrative tasks as and when assigned
- Maintaining and nurturing business relationships with existing client and build new client
- Communicate the client's feedback to the creative department and discuss the next steps in the campaign
- Contact each client at least once a day to discuss current and upcoming online campaigns
- Provide full reports for the client's campaign
- Planned, developed and implemented online campaigns for my clients ensure its match his requirements
- Managed post-buy campaign details, such as database management & reporting, based on client specific goals.
com
Account manager
07.2007 - 12.2008
Job overview
- Build new clients in new market (Riyadh), adding new restaurants in otlob.com which is the first ordering food service in Egypt and middle east
- Arrange meeting with Restaurant managers or decision makers by telemarketer team
- Create a marketing plan, and find what is the best campaign can be useful to increase the visitors in our database through online campaigns or offline
- Change the business model
- Open new market and present otlob.com in Jeddah, Dammam, Bahrain and UAE
- Training the sales team and telemarketer
- Find a local marketing company to provide us with a marketing campaign that we can use in our campaign and close deal with them
- Create an idea to make all restaurants to become in our websites
- Achieving over target
- Less the expenses by new business model regarding the country and market study.
Relationship manager
03.2006 - 07.2007
Job overview
- Building a new client portfolio and retain the existing client base
- Actively pursue customer's sales plan objectives through outdoor selling, with a benchmark of 4 qualified meetings with new prospect clients and 2 repeat (follow-up, relationship building and maintenance ..
- Etc.) meetings with existing clients every working day
- Ensure that the minimum quota is achieved every month by achieving the minimum sales statistics as per the company selling strategies
- Continuously conduct market research on customers' needs and share it with department heads in order to improve the company offerings
- Reporting to the designated supervisor on all sales and operational matters
- Caring out other sales and operational activities as requested by the management.
Education
Simplilearn institute
Digital marketing certified associate Course
2018
2009
SPIN selling skills
2005
Al, Al-Ahliyyah Amman University
Bachelor Degree from Marketing
2000
Skills
- Saudi Arabia
- Levant
- GCC
- Segments:
- Enterprise and Corporates
- Mid-Market and SME
- Internal Stakeholders
- Core competencies:
- Strategic business thinker
- Media planner
- Programmatic software platform
- Technology leadership
- Development internet strategy
- Technology integration
- EXPERTISE SUMMARY
- Influencers marketing professional
- Digital/online advertising
- Media planning
- Social media and SEO experience
- Client services, growth and investment
- Media consultant
- Strong relationship with agencies and direct clients
- Marketing Tools expert and performance
- Computer and Internet Skills:
- Excellent in
- Windows (XP,server 2003, 7,8/81 and 10) and MAC OS
- Excellent in Microsoft Office 2003, 2007, office 365
- Good knowledge about Networking, hardware and familiar with most PC software
Languages
English
Fluent
Arabic
Native
Timeline
Client Services Director / Lavad
05.2023 - Current
Senior digital sales manager
KSA Media Pan Arab
05.2018 - 12.2018
Digital senior Sales Manager
05.2016 - 05.2016
Business Director
01.2012 - Current
Senior Business Director
Saudi Arabia
01.2012 - 05.2016
Business Manager
10.2010 - 12.2011
Account manager
12.2008 - 10.2010
Account manager
com
07.2007 - 12.2008
Relationship manager
03.2006 - 07.2007
Sales and Business Development Director
Simplilearn institute
Digital marketing certified associate Course
SPIN selling skills
Al, Al-Ahliyyah Amman University
Bachelor Degree from Marketing
Similar Profiles
Mohanad Abdel-RahmanMohanad Abdel-Rahman
Academic Peer Tutor at NAAcademic Peer Tutor at NA
Shlomo JaffeShlomo Jaffe
Highschool Math Tutor at NAHighschool Math Tutor at NA
Madeline CookMadeline Cook
Babysitter at NABabysitter at NA
CLÉLIA CROZE-LABBECLÉLIA CROZE-LABBE
Baby sitter at NABaby sitter at NA
AHMED IBRAHIM ABDELRAHIM AHMEDAHMED IBRAHIM ABDELRAHIM AHMED
Treasury and Collections Manager at Tamkeen Human Resources CompanyTreasury and Collections Manager at Tamkeen Human Resources Company