Hands-on media buyer with dynamic relationship-building and organizational skills. Highly trained professional with passion for planning and supervising diverse media campaigns. A clear understanding of television, radio, and online media outlets, processes, and contracts.
Hi, I’m
MAHMOUD RIAD
Media Buyer
CAIRO
Summary
Overview
13
years of professional experience
Work History
Stars Smile
Media Buyer
01.2023 - Current
Job overview
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Implemented new strategies to improve click-through rates and conversion.
- Evaluated market trends to stay current on consumer and competitor changes.
- Created social media content with innovative brand messaging to support new product launches.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Conducted market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Created customized marketing materials to increase product awareness.
- Helped clients develop website portals and social media pages to promote businesses.
- Managed search engine marketing budgets and tracked campaign performance.
- Created content strategies for digital media.
Bibodent Company
WordPress Designer
01.2021 - 01.2022
Job overview
- Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX, and JSON coding.
- Provided front-end website development using WordPress, Hubspot, and other editing software.
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Implemented changes and integrated requested elements to streamline business operations.
- Provided security maintenance and patching on website interface to maintain viability after launch.
- Applied emerging technologies to update and maintain site applicability.
- Multi-tasked across multiple functions and roles to meet deadlines and organizational expectations.
- Employed [Software] and other technology to make line-code repairs and optimize corporate presence.
- Oversaw technical issues and troubleshooting requests to resolve user problems.
- Implemented content management and security resource tutorials to assist end-user training.
- Ran debugging tools to eliminate flaws and glitches prior to publishing.
- Designed and executed security measures such as firewalls and encryption.
- Conceived and built optimized landing pages in HTML and CSS for integration and cross-browser compatibility.
- Developed user-friendly web forms with validation and error handling.
- Collaborated with in-house web designers to create sleek and innovative UI design.
- Boosted web traffic by improving navigation and rectifying bottlenecks.
- Maintained strict budgetary and scheduling guidelines to satisfy customers with high-quality, targeted designs.
- Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings.
- Optimized web applications for speed, scalability and security.
Pressdan Press
Graphic Designer
01.2018 - 01.2020
Job overview
- Developed creative design for print materials, brochures, banners, and signs.
- Completed final touches for projects such as image sizes and font selection.
- Created digital image files for use in digital and traditional printing methods.
- Met with customers to present mockups and collect information for adjustments.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Completed in-depth product design tests using updated software tools.
- Completed final touches for projects before rollout.
- Developed creative designs for print materials, banners, and signs.
- Worked with design systems to develop and present prototypes for focus group evaluation.
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Cultivated mobile-friendly designs for a variety of platforms.
- Edited and enhanced existing artwork and graphics.
Albyan Advertising
Video Editor
01.2015 - 01.2017
Job overview
- Delivered edits with multiple camera angle choices, titles, graphics, audio, and special effects.
- Evaluated and selected scenes for pacing, entertainment value, and continuity, trim shots, and edit content.
- Organized assets by collecting data from camera media, transcoding video and audio files, and managing file backups to digital asset management system.
- Understood the director's artistic vision and maintained alignment with it throughout the editing process.
- Conceived, crafted, and executed dynamic video edits to captivate target audiences and accomplish project objectives.
- Edited together video, audio still imagery, and motion graphics for creative and informational multimedia projects.
- I created titles, captions, graphics, and templates in After Effects to give edits additional visual flare.
- Developed best-practice content editing techniques to enhance content performance across social platforms and extend content across traditional platforms.
Freelancer
Ecommerce Marketing Specialist
01.2011 - 01.2014
Job overview
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Identified appropriate marketing channels and target customers for campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Monitored trends in social media, industry, and the competitive landscape to create new material.
- Met with vendors to assess products, inquire about services, and negotiate pricing.
- Monitored social media questions and comments and appropriately responded.
- Designed and implemented advertising and public relations activities.
- Administered and procured funding for new marketing programs.
- Created customized marketing materials to increase product awareness.
- I collected and analyzed data from a variety of sources to create detailed market research reports for top-level decision-makers.
Education
AMC ACADEMYEGYPT
No Degree from DIGITAL MARKETING
09.2016
University Overview
SKY LINE ACADEMYCAIRO
from Graphic Design
2015
University Overview
UDEMYONLINE
from WORDPRESS
2015
University Overview
NEXT ACADEMYCAIRO
from VIDEO EDITING
2014
University Overview
Zagazig UniversityFaculty Of Education
Bachelor of Arts from Eduction
08.2011
University Overview
Skills
- Digital Marketing
- Graphic Design
- Website Design
- Video Editing
Websites
Languages
Arabic
Native language
English
Upper intermediate
B2
Timeline
Media Buyer
Stars Smile
01.2023 - Current
WordPress Designer
Bibodent Company
01.2021 - 01.2022
Graphic Designer
Pressdan Press
01.2018 - 01.2020
Video Editor
Albyan Advertising
01.2015 - 01.2017
Ecommerce Marketing Specialist
Freelancer
01.2011 - 01.2014
AMC ACADEMY
No Degree from DIGITAL MARKETING
SKY LINE ACADEMY
from Graphic Design
UDEMY
from WORDPRESS
NEXT ACADEMY
from VIDEO EDITING
Zagazig University
Bachelor of Arts from Eduction