Summary
Overview
Work History
Education
Skills
Timeline
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Mahmoud Badawy Aiad

Summary

Lead and skillfully helping companies achieve record-setting sales quotas., achieve long-term strategic goals and ensure continued business growth. Personal profile: - High skills and outstanding communication and negotiation. Able to set and achieve goals, and work under pressure. ambitious, oriented individual, able to work with a team, problem-solving skills. Moreover, strong analytical skills.

Overview

23
23
years of professional experience
3
3
Languages

Work History

sales area manager

02.2020 - Current
  • Eastern region KSA responsible for-
  • Managing eastern area sales team of 6 senior, 30 sales team with annual turnover of 150 Million SR makes 18% of total company business in KSA
  • Setting then monitoring all segment targets and achievement
  • Managing the all-segment Trade Marketing actives by all its aspects
  • Build the annual Business Plan of all segments based on the sales and investment plans and SWOT analysis, then track the implementation across Eastern region
  • Manage the long-term agreements with the clients (Head Office in Eastern Region) from a win-win perspective to achieve the company’s goals within the company’s policy
  • Enhance & unify the way of reporting, analysing& evaluating the results through one sales manual
  • Leading and developing the teams across the region
  • Leading sales team to deliver top line& bottom-line objectives
  • Responsible for building the strategic plan within the scope of all channels
  • Territory planning (coverage, distribution, visibility & volumes) & execution of all business-related activities
  • Developing an accurate outlet database, ensuring that the route books are implemented, updated, and re-engineering routs
  • Controlled – reviewed the stocks by SKU and monitoring the warehouse
  • Sales force development, training, motivation, envisioning and empowerment
  • Completion reporting to management and counter actions at my area
  • Channels annual volume planning & followed up on weekly- monthly sales performance
  • Set visibility and promotional plans of each segment
  • Reviewed budgets & tracked the P&L of the area
  • Worked on developing and upgrading the capabilities of all the teams to guarantee the competitiveness
  • In July 2016, Senior Key Account Sales unit eastern region
  • Managing key account sales team of 6 persons
  • Set the annual sales plan to meet the company’s objectives
  • This plan has to define the key account sales target and split to the outlets by contribution and tracking up to date achievement
  • Enhancing the market performance through training, field visit, share learning and motivation
  • Set and negotiate for a win-win key account contract & follow up the right implementation
  • Conduct daily, weekly& monthly meetings with the objective of monitoring the results, follow up the commitments, team motivation & skills enhancement
  • Conduct & Plan for short term of all Trade Marketing activities with the objective of maintain then enhance our market share toward competition
  • Divide the monthly sales target on retail and wholesale and help supervisors divide it among delegates
  • Directing supervisors and delegates to achieve 100% of the monthly sales target every month without exception
  • Follow up the work of supervisors and the performance of delegates and ensure that they achieve their goals and implement the basics of sales
  • Follow up the stock and movement of selling the company's products to customers in the market and ensure that they are not exhausted
  • Follow up the activities of competing companies and determine the extent of their impact on the company's products
  • Evaluate the performance of supervisors and identify the strengths and weaknesses in the performance of each of them
  • Develop supervisors' skills by training them to improve weaknesses in their performance
  • Knowing the problems and needs of major customers and meeting them in line with the company's policy
  • Managing at least one of the branch's major clients and using it as an example in how to manage customers in the branch
  • Making orders for the goods to the branch and following up the quantity of stock to ensure that the products do not run out of the store
  • Monthly meeting with supervisors and delegates to review the month and inform them of the objectives of the next month

Key Accounts Sales Supervisor Catering

08.2011 - 07.2016
  • Delegates to have the target number of complete itineraries
  • Represent cover the total number of target customers fixed and regular coverage
  • Ensure that his representatives fill out the daily, weekly, and monthly reports in a correct manner always
  • Ensure that his representatives submit daily, weekly, and monthly reports on time always
  • Delegates to collect information on the competition and present it in the relevant reports
  • Follow up the performance of delegates and ensure that they achieve their goals and fully implement the basics of selling
  • Follow up the stock and movement of selling the company's products in the market
  • Follow up the activities of competing companies and determine the extent of their impact on the company's products
  • Evaluate the performance of delegates and identify the strengths and weaknesses of each of them
  • Train market delegates to improve weaknesses in their performance
  • Knowing customers' problems and needs and meeting them in line with the company's policy
  • Making work reports and submitting them periodically to the direct Unit Manger
  • Complete area file that includes all the facts and figures on coverage, productivity, distribution, impression, sales volume, competition, delegate performance and the special projects it works on
  • Hold a daily meeting of delegates to review what has been achieved in the month and inform them of the goals and priorities of the next month
  • Motivating delegates on an ongoing basis by reviewing their achievements and holding competitions between them
  • Building strong relationships between the company and customers
  • Follow the company's policies and ensure that representatives always follow them in all situations and
  • Ability to analyse facts and figures and draw conclusions that add to the work
  • Corrects problems and overcomes them before they occur

Key Accounts Sales Representative

03.2008 - 07.2011
  • Achieving 100% numerical distribution of basic products in his region
  • Achieve 100% weighted distribution of basic products in his region
  • Achieves at least 80% of the total monthly traffic
  • Display space equal to market share at 100% of customers
  • Planogram is 100% applicable to customers
  • Advertising materials are available to 100% of customers
  • 100% of customers sell all our products to consumers at the right prices
  • Achieves 100% of the monthly selling target every month without exception
  • 100% of customers' indebtedness is obtained on time every month without exception
  • Fills in daily, weekly, and monthly reports in a correct way always
  • Provides periodic reports on competition activities in his region
  • Complete area profile that includes at least data on coverage, productivity, distribution, impression, sales volume, customer cards, and competition activities in his region
  • Professional customer management: deals with customers with a philosophy of mutual interest, determines customer goals based on the speed of turnover of our products with them, builds business plans based on facts and figures from the data it has about customers and the region
  • Building strong relationships between the company and customers and always following the company's policies
  • Reduce returns and tuning to less than 0.5% and expired products to zero

Shop manager

Anne Kline Basateen center
03.2005 - 02.2008
  • Delivering excellent service to ensure high levels of customer satisfaction
  • Motivating the sales team to meet sales objectives by training and mentoring staff
  • Creating business strategies to attract new customers, expand store traffic, and enhance profitability
  • Hiring, training, and overseeing new staff
  • Responding to customer complaints and concerns in a professional manner
  • Ensuring store compliance with health and safety regulations
  • Developing and arranging promotional material and in-store displays
  • Preparing detailed reports on buying trends, customer requirements, and profits
  • Undertaking store administration duties such as managing store budgets and updating financial records
  • Monitoring inventory levels and ordering new items.

Nayomi lingerie & body shop
07.2000 - 02.2005
  • Hiring, training, supervising, and evaluating employees
  • Preparing employee work schedules
  • Addressing employee disputes, questions, and concerns
  • Ensuring all staff adhere to safety standards, company policies, and procedures
  • Managing and accounting for all money-handling procedures
  • Ordering, recording, and managing inventory
  • Ensuring the shop is adequately stocked, clean, and visually appealing
  • Motivating employees to reach sales goals and provide excellent customer service
  • Handling customer complaints.

Education

BA of Accounting - English

Alexandria University, School

Key account Negotiation (Americana Meat- K.S.A). - undefined

Americana Meat- K, Meat- K.S

Skills

Professional Leadership (nayomi- KSA)undefined

Timeline

sales area manager

02.2020 - Current

Key Accounts Sales Supervisor Catering

08.2011 - 07.2016

Key Accounts Sales Representative

03.2008 - 07.2011

Shop manager

Anne Kline Basateen center
03.2005 - 02.2008

Nayomi lingerie & body shop
07.2000 - 02.2005

BA of Accounting - English

Alexandria University, School

Key account Negotiation (Americana Meat- K.S.A). - undefined

Americana Meat- K, Meat- K.S

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Mahmoud Badawy Aiad