MAI ALSHAQRAWI
Riyadh
Summary
Creative and impact-driven Senior Graphic Designer & Marketing Specialist with 5+ years of experience leading visual strategy, brand identity development, and integrated campaign execution across luxury, retail, and national brands. Expert in translating marketing goals and audience insights into high-performing visuals and content that drive engagement, strengthen brand positioning, and elevate customer perception. Skilled in developing multi-channel creative assets—from social media and digital campaigns to print, OOH, and product visuals—ensuring cohesive storytelling and measurable impact. Passionate about crafting bold, modern visuals that align with Saudi Arabia's cultural and creative evolution, while supporting business growth through data-informed design and marketing direction.
Overview
6
6
years of professional experience
Work history
Senior Designer | Marketing Specialist
Saudi Jawaher Trading Co.
Riyadh
01.2023 - 11.2025
- Led creative strategy for multi-channel marketing campaigns, aligning visuals with business objectives to elevate brand positioning and drive measurable engagement growth.
- Translated marketing insights and consumer behavior trends into high-performing visual concepts that strengthened brand recall and increased campaign effectiveness.
- Developed integrated brand identities and refreshed visual systems that supported market differentiation and enhanced overall customer perception.
- Produced data-backed marketing assets (social media campaigns, OOH, print, product visuals, catalogs, newsletters) that contributed to higher reach, improved CTR, and stronger audience interaction.
- Co-owned content planning and social media direction, optimizing posting calendars, creative themes, and campaign storytelling to support sustained follower and engagement growth.
- Collaborated with marketing leadership to convert briefs and performance metrics into strategic visual solutions that boosted campaign ROI and reinforced brand equity.
- Supported product launches and seasonal initiatives through visually cohesive marketing kits that enhanced visibility across digital and retail touchpoints.
Graphic Designer
Freelance
Riyadh
01.2021 - 12.2022
- Collaborated with multiple clients across branding, packaging, illustration, and social media content.
- Strengthened project management and client communication skills, ensuring timely delivery and creative consistency.
- Adapted across diverse industries, honing flexibility and a distinct creative voice.
- Collaborated with marketing team to increase consumer engagement.
Graphic Designer
Saudi Flags Factory Company
Riyadh
09.2020 - 11.2020
- Designed corporate profiles, presentations, and social media visuals.
- Contributed to website UI concepts and marketing collateral.
Junior Graphic Designer
4YOU Cosmetic Company
Riyadh
01.2020 - 08.2020
- Produced digital and print designs including flyers, profiles, and LookBooks.
- Supported UI design and campaign brainstorming sessions.
- Worked under tight deadlines to deliver high-quality graphic content on time.
Education
Diploma - Graphic Design and Digital Marketing
Anas Academy of Art
Riyadh, Saudi ArabiaSkills
- Creative direction & visual strategy
- Brand identity development
- Digital & OOH campaign execution
- Content planning & social media strategy
- Cross-channel storytelling
- Consumer insights & audience analysis
- Multi-brand portfolio management
- Adobe Creative Suite (Ps, Ai, Id)
- Campaign asset design (digital & print)
- Packaging design & product mockups
- Brand guideline development
- Social media analytics & insights
- Presentation & pitch-deck design
- Strategic design planning
- Marketing budget management
Basic design programs
- GD workshop
- Riyadh, Saudi Arabia
Languages
Arabic
English
Timeline
Senior Designer | Marketing Specialist
Saudi Jawaher Trading Co.
01.2023 - 11.2025
Graphic Designer
Freelance
01.2021 - 12.2022
Graphic Designer
Saudi Flags Factory Company
09.2020 - 11.2020
Junior Graphic Designer
4YOU Cosmetic Company
01.2020 - 08.2020
Diploma - Graphic Design and Digital Marketing
Anas Academy of Art