Majed Alqahtani
Saudi Arabia
Summary
Strategic and results-oriented Category Director with extensive experience in performance optimization, category growth, and commercial development across retail and digital channels. Possesses a strong foundation in advanced finance and accounting, complemented by deep expertise in financial analysis, forecasting, and project leadership. Proven ability to build and manage high-value partnerships, drive revenue targets, and lead cross-functional teams to deliver measurable business outcomes. Committed to leveraging data-driven insights and market intelligence to foster innovation, enhance profitability, and support sustainable business growth.
Overview
20
20
years of professional experience
Work history
Category Management Director
Channels by stc
Riyadh, Riyadh Region
01.2024 - Current
- Developed and executed Android Growth category strategy to drive sustainable growth and align with corporate objectives.
- Achieved double-digit YoY growth in revenue and expanded market share across retail, e-commerce, and MT channels.
- Managed and optimized a multi-brand device portfolio, including smartphones, accessories, and wearables
- Led accurate sales forecasting and demand planning, ensuring healthy stock levels, availability, and minimal aging inventory.
- Expanded channel footprint and optimized performance, introducing new sales channels and maximizing existing ones.
- Designed and executed pricing, bundling, and promotional strategies to maximize category sell-through.
- Owned full P&L responsibility for the device category, delivering on revenue, gross margin, and ROI targets.
- Drove cross-functional alignment with sales, supply chain, marketing, and finance teams to execute strategic initiatives.
- Launched customer-driven innovation, introducing new product lines based on insights and emerging technology trends.
- Conducted competitive and market intelligence analysis to identify trends, benchmark performance, and uncover growth opportunities
- Developed and implemented performance-based incentive programs, motivating retail and institutional partners to exceed targets.
- Managed product lifecycle and end-of-life strategies, ensuring smooth transitions and effective stock clearance.
- Led digital channel transformation for devices, accelerating e-commerce sales and enabling digital retail tools.
- Ensured compliance with regulatory and certification requirements, facilitating smooth import, distribution, and sales operations.
Growth- Planning, Performance & PMO Director
channels
Riyadh, Riyadh Region
03.2023 - 01.2024
- Lead the Growth planning and performance management function.
- Ensure alignment with sales sectors to obtain sales progress towards Growth products
- Lead and develop Growth Commercial Management Processes and Procedures in alignment with GRC
- Generate Growth Commercial Sector AOP’s Progress Reports to be presented to the Sector’s Top Management
- Lead the cascading of the Growth Commercial Annual Operating Plan (AOP) including strategic planning, budgeting and governance.
- Implement and manage systems and processes to monitor and track delivery and performance against the AOP.
- Ensure the AOP is clearly communicated across the cluster and that accountabilities are cascaded through business unit planning and performance management processes.
- Maintain oversight of the delivery of Growth Commercial priorities and projects, including managing related reporting processes.
- Develop Growth Commercial Dashboard to track Performance against KPIs.
- Maintain a strong network across the Growth Commercial and more broadly to enable more effective engagement, coordination and capability development.
- Oversee Growth Commercial project governance structure and ensure sector's compliance to the projects standards
- Oversee management reports on the status of milestones and deliverables across the portfolio, financial stands and overall projects health
- Oversee projects as per strategic business objectives as per the sector's priorities and deadlines
- Ensure that the right resources are allocated to the right project at the right time and report on progress
- Mange proper automation of processes and workflows of Growth commercial PMO
B2B Planning and Performance Director
channels by stc
Riyadh , KSA
02.2022 - 03.2023
- Conducts P&PM-related tasks or tasks such as the review and track of business initiatives, management activities, the design and re-design of measurements and Key Performance Indicators (KPI), plus the setting of business plan and KPI targets for ~1B B2B target
- Manage and handle B2B CEO's partner meeting in monthly, quarterly and yearly meetings
- Contributes, coordinates and progressively leads P&PM tasks such as business plan preparation, initiative tracking, and performance analysis and accountability reporting in alignment with all sales channels
- Manage B2B sector all related activity related to Risks, Audit and fraud departments.
ICT Telco Category Management Director, Strategy
Channels by stc
Riyadh, KSA
04.2019 - 02.2022
- Analyze data and share insights to determine industry B2B customer's trends
- Plan long-term development strategies for product categories
- Grow exit strategies for new & unsuccessful products
- Foster trust relationships with vendors to achieve better pricing and quality of services
- Place appropriate demand's planning to ensure product availability that meets B2B customer's needs
- Control the positioning of a product category to maximize visibility
- Communicate with marketing teams to determine competitive pricing and promotional activities of a product category
- Collaborate with all sales touch points as (Retail outlets, D2D ,and partners) and to expand sales product categories
- Assume responsibility of budget development and revenue for category
Sales Director -Digital Sector- SSM
Channels by stc
Riyadh, Riyadh Region
04.2018 - 04.2020
- Analyzing the efficiency of Self Service Machines (SSMs) in digital channels and increasing the role to SSMs to enhance both customer experience and sales profit
- Making decisions to increase sales revenue reaching above 1M transactions (sales and None sales ) during first year.
- Gather and analyze internal business requirements and machine's specifications
- Upgrade the SSM Portfolio with 3 new versions
- Expand SSM availability and reach 300%
- Define service strategy to be adopted for any new project
- Create & Implement the marketing requirements on digital channels
- Ensure service content & it's visibility
Jawwy Retail Project Manager
Channels by stc
Riyadh, Riyadh Region
01.2017 - 03.2018
- Implement and developing commercial and strategic partnership
- Assist partner management to monitor outputs against activity plans ,budgets and timeframes
- Develop and implement strategic initiatives for all the stores in the region as per the annual business plan and budget
- Forecasts revenue expenses and profitability
- Communicate and drive retail policy and strategy across all Retail stores in the regions
- Recommends new profitable stores location Recommends non-performing stores for closure plus utilize 240 retail stores to expand the products availability
- Work with the grants management and legal teams, to ensure that partnership tools and financial standards
- Review the regional business performance with the area Managers and store Management team
Regional Inventory & Operations Manger
(Sale-co Advance company) Channels by stc
Jeddah, Mecca Region
01.2016 - 01.2017
- Ensure the branches sales operation are conducted in accordance with related policies and procedures & are in accordance with the organization goals objectives
- Prepare daily sales reconciliation of cash, credit transaction to ensure all payments are accurately posted and reconciled
- Perform standard for the Region branches (97 branches) and ad hoc detailed analyses to improve plans for inventory like stock value, inventory turnover, inventory accuracy, slow moving items, obsolesce, and shortage
- Participated in implementing best practices of system's inventory management integration between the tow main entities stc & Saleco
- Implement actions to assure availability on time on quantity to perform work orders as per the program defined by the planner
- Direct timely effective responses for sales requirements including the high seasons demand such as Alhajj & Omrah season
Finance assistant Manger
Saudi Hollandi Bank
Riyadh, Riyadh Region
08.2005 - 09.2009
- Manage the capitalization and the depreciation of the bank assets
- Manage the expenses processing unit (AP)
- Calculated and paid the expenditures to the Department of Zakat & Income Tax
- Reviewed the due payments between the bank and the other entities according binding contracts
- Calculated the employee's Business & training reimbursements
Education
Bachelor of Science - Bachelor of Science in Finance form UT, John Sykes College of Business Also,Minor in Management Info
University Of Tampa, Finance Bacholar Degree
Certificate of Higher Education - Science Telecommunication-Exchange
College of Telecom & Information
Skills
- Performance & optimization
- Category development
- Target driven
- Data analysis
- Relationship management
- Financial analysis
- Project Managements
- Advanced finance & accounting background
- Retail & Digital Enhancement
Timeline
Category Management Director
Channels by stc
01.2024 - Current
Growth- Planning, Performance & PMO Director
channels
03.2023 - 01.2024
B2B Planning and Performance Director
channels by stc
02.2022 - 03.2023
ICT Telco Category Management Director, Strategy
Channels by stc
04.2019 - 02.2022
Sales Director -Digital Sector- SSM
Channels by stc
04.2018 - 04.2020
Jawwy Retail Project Manager
Channels by stc
01.2017 - 03.2018
Regional Inventory & Operations Manger
(Sale-co Advance company) Channels by stc
01.2016 - 01.2017
Finance assistant Manger
Saudi Hollandi Bank
08.2005 - 09.2009
Bachelor of Science - Bachelor of Science in Finance form UT, John Sykes College of Business Also,Minor in Management Info
University Of Tampa, Finance Bacholar Degree
Certificate of Higher Education - Science Telecommunication-Exchange
College of Telecom & Information
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