Strategic and results-oriented Category Director with extensive experience in performance optimization, category growth, and commercial development across retail and digital channels. Possesses a strong foundation in advanced finance and accounting, complemented by deep expertise in financial analysis, forecasting, and project leadership. Proven ability to build and manage high-value partnerships, drive revenue targets, and lead cross-functional teams to deliver measurable business outcomes. Committed to leveraging data-driven insights and market intelligence to foster innovation, enhance profitability, and support sustainable business growth.