Majed Jabri
Riyadh,Saudi Arabia
Summary
Senior marketing leader with 15+ years Saudi Arabia / Wider GCC experience, driving growth, brand equity, and digital transformation across F&B, Hospitality, Retail, and FMCG. Marketing Agency background , where I led major accounts serviced including MNC's like Emirates, Mcdonald's UAE, and Procter & Gamble, and Regional Powerhouses like Al Othaim, Landmark Group.
Overview
16
16
years of professional experience
Work history
Digital Marketing Director (Contract)
Shawarmer
Riyadh, Saudi Arabia
11.2025 - Current
- Currently in a contract role at Shawarmer, one of the biggest QSR's in Saudi, leaidng digital transformation, architecting an end-to-end mobile growth strategy spanning Paid Digital, Acquisition, UX, CRM, and re-engagement, with the objective of increasing e-commerce and mobile app contribution from 18% to 30% of total sales mix.
Marketing Director
Union Coop Hypermarkets
Dubai
04.2023 - 10.2025
- Led cross-channel marketing strategy for 27 Hypermarket locations and a growing ecommerce grocery delivery platform, achieving 25% YoY growth in e-commerce, totaling over AED 300 Million in 2025.
• Launched seasonal, insight-driven campaigns with partners like Nestlé, Unilever, and PepsiCo, resulting in uplift in category sales and footfall.
• Optimized digital spend: allocated budget across TikTok, Meta, Snapchat, X, Google, and programmatic platforms, cutting CPM by 22%, increasing CTR by 19%, improving retargeting efficiency, and reducing re-engagement cost per purchase by 35%
• Scaled influencer marketing, partnering with Araby Ads/iCubeWire; executed 100+ influencer activations per quarter, enhancing reach by 40%. - Built the Marketing Technology stack from scratch , onboarding tools like Braze, Clevertap, and mailchimp.
Marketing Director
Cravia (Five Guys,Cinnabon,Zaatar W Zeit)
Dubai
06.2019 - 04.2023
- Achieved 11% growth YoY aggregated over my 4 year tenure, leading a 15 resource marketing team across multi-brand Casual dining and QSR portfolio (Five Guys, Cinnabon, Zaatar W Zeit, Seattle’s Best Coffee, WKD Chicken) for 4 GCC markets (UAE/KSA/Qatar/Bahrain)
- In charge of launching New products into the GCC Markets from all the franchisors(Five Guys, Cinnabon, Zaatar W Zeit), integrating digital, in-store POSM, and influencer activations, exceeding first-month sales targets of NPD by 15%.
- Led regional marketing campaigns across major food aggregators (HungerStation, Jahez, Talabat + others), optimizing bids, hyper-local targeting, and placements to drive strong click-to-order rates, ROI, and revenue
- Transitioned the Zaatar W Zeit loyalty program from physical card to in-app native to ecommerce delivery app, boosting growth in major KPI's (+12% LTV), (+14% Retention) , (Customer Frequency from 2.2 to 2.9).
Head of Marketing and E-Commerce
Alfaisaliah Group
Riyadh
05.2016 - 06.2019
- Led the marketing strategy for Alfa Co (F&B casual dining and QSR brands) and AlSafi Danone (FMCG dairy brand), overseeing brand management, customer acquisition, and revenue growth across Saudi Arabia.
- Developed new delivery-first brands to launch virtual brands, scaling sales above SAR 330M per annum.
- Developed and executed high-impact sponsorship strategies to amplify Alfaisaliah's brand presence, negotiating key partnerships with likes of Al Nasr Football Club.
- Partnered with Tamimi, Carrefour, Al Othaim, and Lulu e-commerce teams to enhance AL Safi Danone product detail pages with premium imagery, SEO-optimized descriptions, and localized content, while securing premium digital shelf placements, banners, and category sponsorships to maximize visibility.
- Executed Repositioning of Steakhouse as a premium upper casual concept, through Local Store Marketing tactics, devising strategy around experiential marketing, receiving a GEA Award for"The Steakhouse Room"), an initiative which led to fruitful efforts to acquire significant market share in the 18-25 demographic among Saudi Youth.
Marketing Director
FP7 MCCANN
Dubai
02.2014 - 05.2016
- Account Director and strategist for top-tier clients at one of MENA’s leading advertising agencies, across F&B, retail, and apparel sectors(Clients included McDonald's UAE, P&G,Landmark Group, Al Othaim, Dubai Holding)
- Delivered full-funnel campaigns across TV, digital, social, in-store POSM, OOH, and influencer channels, grounded in consumer behavior insights across KSA, UAE, and Kuwait.
- Led McDonald UAE's award-winning “Little Seeds of Hope” campaign for Happy Meals in partnership with Emirates Environmental Group, blending emotional storytelling with child-focused creative across 360° assets — TV, OOH/DOOH, radio, digital, and social.
Head of Marketing
Al Munajem Group
Riyadh, Saudi Arabia
04.2010 - 01.2014
- Promoted afer first year in the role from Marketing executive to Head Of Marketing Team at Al Munajem Group, a leading FMCG and Restauarant Group in Saudi Arabia.
- Drove category penetration at major retailers across Saudi Arabia for Coopoliva, Lamb Weston, and President Butter, expanding distribution, shelf visibility, and promotional presence.
- Increased revenue by 35% YoY across core FMCG brands through retailer-specific trade marketing plans, pricing optimization, and national promotional calendars.
- Grew social share of voice by 50% versus key competitors by activating always-on content, influencer partnerships, and retailer-linked digital campaigns.
Education
Bachelor of Commerce - Marketing
Concordia University
Montreal, CanadaMaster of Business Administration -
Bucks New University
London, United KingdomTimeline
Digital Marketing Director (Contract)
Shawarmer
11.2025 - Current
Marketing Director
Union Coop Hypermarkets
04.2023 - 10.2025
Marketing Director
Cravia (Five Guys,Cinnabon,Zaatar W Zeit)
06.2019 - 04.2023
Head of Marketing and E-Commerce
Alfaisaliah Group
05.2016 - 06.2019
Marketing Director
FP7 MCCANN
02.2014 - 05.2016
Head of Marketing
Al Munajem Group
04.2010 - 01.2014
Bachelor of Commerce - Marketing
Concordia University
Master of Business Administration -
Bucks New University