Strategic communication leader with over 16 years of experience, recognized for leading impactful campaigns, shaping public perception, and managing cross-functional teams. Brings deep expertise in reputation management, media relations, and crisis communication. Specialized in building corporate identity and aligning communication efforts with organizational goals. Adept at designing and executing communication initiatives that enhance visibility, build trust, and drive sustained engagement across diverse audiences.
- Overseeing the preparation and implementation of strategic communication plans
- Supervising the execution of digital and traditional media operational plans
- Activating media monitoring and crisis management mechanisms
- Overseeing content for all internal and external communication channels
- Executing all visual materials related to campaigns in line with corporate identity
- Communicating with media outlets regarding news publication and third-party channels
I supervised and executed the communication campaign to launch the Development and Endowment Fund, the first endowment fund in the Kingdom, and successfully raised 50 million Saudi Riyals during the campaign.