Malak M. Binaqeel
Riyadh,Saudi Arabia
Summary
Dynamic luxury retail professional with over 8 years of experience in high-end brands such as Louis Vuitton and Cartier. Proven track record in client advising, team coaching, and exceeding sales targets — including a 50% increase in jewelry sales. Passionate about delivering exceptional customer experiences and driving brand excellence through leadership, storytelling, and meticulous product knowledge. Seeking to contribute my expertise in a prestigious retail environment where innovation and service quality are paramount.
Overview
9
9
years of professional experience
1
1
Certification
Work history
Store Manager
Panerai
Riyadh, Riyadh Region
04.2025 - Current
- Leading overall store operations, including team supervision, sales management, and customer service excellence.
- Ensuring compliance with brand standards in visual merchandising, inventory control, and client experience.
- Coaching and developing a high-performing sales team to meet KPIs and deliver luxury service.
- Acting as the main point of contact between the boutique and regional management.
- Collaborating on strategic initiatives to drive brand awareness and client loyalty.
Expert Client Adviser
Louis Vuitton
05.2022 - 07.2025
Managed the Jewelry & Watches section, including inventory control and display replenishment.
- Served as the virtual merchandiser for the category.
- Conducted monthly training sessions and delegated tasks to team members.
- Boosted sales by integrating storytelling about product heritage and craftsmanship.
- Key Achievement: Increased jewelry sales by 50% through team support and effective upselling strategies.
Senior Sales Associate
Cartier
06.2018 - 04.2022
Oversaw store operations, often acting as Store Manager.
- Ensured exceptional customer experience and consistent store standards.
- Coached and mentored team members to enhance performance.
- Delivered accurate daily reports and operational checklists.
- Key Achievements:
Ranked 1st in customer service across Cartier KSA (2020)
Ranked 1st in CRM performance across Cartier KSA (2019)
Awarded Employee of the Month 4 times
Operator
Radisson Blu Hotel
12.2017 - 04.2018
- Resolved guest complaints with professionalism and empathy.
- Maintained high levels of customer satisfaction and issue resolution.
Sales Associate
TOD'S
06.2016 - 12.2016
- Delivered high-end customer service aligned with luxury retail standards.
- Trained new staff members on store policies and sales techniques.
Education
Art of selling -
Retail University
10.2018 - 10.2018
Diploma - Diploma in Administrative Leadership & Public Management
Alqurayat chamber of commerce
Skills
- Communication skills
- Microsoft Office
- Leadership skills
- Problem solving skills
- Clients service skills
- Highly organised & self motivator
Languages
Arabic
Fluent
English
Proficient (C2)
Skills
- Luxury Customer Service Excellence – Specialized in delivering premium service aligned with top-tier brand standards.
- Team Leadership & Coaching – Skilled in mentoring staff and boosting morale to achieve sales targets.
- Sales Strategy & Upselling – Proven ability to increase sales through storytelling and product knowledge.
- Problem Solving & Conflict Resolution – Effective in managing client concerns with professionalism.
- Organization & Time Management – Highly organized with a strong ability to multitask under pressure.
- Digital Skills – Proficient in Microsoft Office Suite and virtual merchandising tools.
Certification
Professional Training & Certifications
- Richemont Retail Academy – Makarem Program
Completed in 2024 – Riyadh, Saudi Arabia
Successfully completed a 5-day intensive training focused on luxury retail strategy, client experience, and operational excellence. - Panerai Watchmaking Workshop
Conducted at Panerai Headquarters – Neuchâtel, Switzerland | June 2025
Participated in an exclusive technical workshop covering the fundamentals of haute horlogerie and Panerai’s signature watchmaking techniques.
Achievements & Awards
- Top Customer Service Award – Cartier KSA (Dec 2020)
Recognized as the top performer in customer service across all Cartier branches in Saudi Arabia. - Top CRM Performer – Cartier KSA (Sep 2019)
Ranked #1 in CRM performance at the national level, reflecting excellence in client relationship management. - Employee of the Month – Cartier Riyadh (4x: 2018–2022)
Honored multiple times for outstanding contribution to sales, service, and team collaboration.
Timeline
Store Manager
Panerai
04.2025 - Current
Expert Client Adviser
Louis Vuitton
05.2022 - 07.2025
Art of selling -
Retail University
10.2018 - 10.2018
Senior Sales Associate
Cartier
06.2018 - 04.2022
Operator
Radisson Blu Hotel
12.2017 - 04.2018
Sales Associate
TOD'S
06.2016 - 12.2016
Diploma - Diploma in Administrative Leadership & Public Management
Alqurayat chamber of commerce
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