Mansour Alruwaysan
Summary
A serial entrepreneur, technologist, and innovator, an expert authority on growth marketing trends and SaaS startups, having successfully launched multi online businesses over the last 5 years. Founder and CEO of #Cellophane.sa, a leading B2B SaaS platform enabling small and medium-sized businesses to create, print, and design marketing materials to help the Business sector to Success in terms of marketing.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing And Public Relations Specialist
King Abdullah bin Abdulaziz University Hospital
2019.12 - Current
- Develop and execute a holistic digital direct Engagement strategy that encompasses email marketing, SMS marketing, push notifications, and other relevant digital channels.
- Email Marketing: Manage all aspects of email marketing Sales campaigns, including strategy, list segmentation, content creation, A/B testing, and performance analysis. Ensure email campaigns comply with best practices and legal regulations.
- SMS Marketing: Oversee SMS marketing campaigns, from audience segmentation to message creation and delivery. Monitors opt-in/opt-out processes and maintains compliance with relevant regulations.
- Push Notifications: Develop and implement push notification strategies for our mobile app and website. Optimize the timing, content, and targeting of push messages to maximize user engagement and conversions.
- Multichannel Integration: Collaborate with cross-functional teams to integrate digital direct Engagement efforts with other marketing channels, such as social media, content marketing, and paid advertising, to create cohesive and effective campaigns.
- Data Analysis: Utilize data analytics tools to track the performance of digital direct sales communication campaigns. Analyze key metrics, such as open rates, click-through rates, conversion rates, ROI, deliverability, and use insights to refine strategies.
- Audience Segmentation: Define and refine customer segments for personalized messaging. Utilize customer data and behavior to create targeted campaigns that resonate with specific audience segments.
- Automation and Personalization: Implement automation tools and personalization techniques to deliver relevant and timely messages to customers across digital channels.
- Budget Management: Manage the digital direct budget, allocate resources effectively, and ensure campaigns deliver a positive return on investment.
- Compliance and Privacy: Stay informed about and adhere to relevant data privacy regulations, such as GDPR and CCPA, to ensure all digital activities are compliant.
- Technology Evaluation: Keep abreast of emerging digital technologies and tools, evaluating their potential to enhance campaign effectiveness.
Social Media Marketing Specialist
National Committee for Narcotics Control
2016.08 - 2016.10
- Cultivated relationships with search engine providers to gain industry insights and determine prospects.
- Analyzed social media data to identify trends and opportunities for growth, making strategic recommendations based on findings.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Strategized and developed video content for client's website and social media publications.
- Coordinated with public relations teams to amplify press coverage through strategic use of social media channels.
- Increased online engagement through the creation of compelling content tailored to target audiences.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Created content strategies for digital media.
- Create visually appealing graphics for various projects such as social media posts, advertisements, brochures, and presentations
- Collaborate with the marketing team to develop design concepts and ideas
- Use digital illustration, photo editing software, and layout software to create designs
- Incorporate feedback from the marketing team into designs
- Ensure final graphics and layouts are visually appealing and on-brand
Education
Master of Arts - Digital Communication and Media/Multimedia
University of Bridgeport
United States Of America01.2019
Bachelor of Arts - Public Relations, Advertising, and Applied Communication, marketing
King Saud University
Riyadh, Saudi Arabia01.2014
Skills
- Problem Solving
- E-commerce Optimization
- Corporate Communications
- Organization and Time Management
- PPE use
- Customer Retention Strategies
- Price Structuring
- Digital Advertising Platforms
- E-commerce Marketing
- Social Media Management
- Market Research Analysis
- Brand Development
Certification
- Adobe Certified Professional
- Cambridge IT Skills Diploma
- Cambridge IT Skills Diploma Course
- Digital Marketing
- Graphic Design Specialist
Languages
Arabic
Proficient
C2
English
Proficient
C2
Timeline
Marketing And Public Relations Specialist
King Abdullah bin Abdulaziz University Hospital
2019.12 - Current
Social Media Marketing Specialist
National Committee for Narcotics Control
2016.08 - 2016.10
Master of Arts - Digital Communication and Media/Multimedia
University of Bridgeport
Bachelor of Arts - Public Relations, Advertising, and Applied Communication, marketing
King Saud University
- Adobe Certified Professional
- Cambridge IT Skills Diploma
- Cambridge IT Skills Diploma Course
- Digital Marketing
- Graphic Design Specialist
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