Mansour Bashiri
Riyadh
Summary
Marketing Manager with 7 years of experience in strategic marketing plan development and execution, driving revenue growth, and enhancing brand visibility. Demonstrated leadership in team management and project execution, resulting in increased market share through customized marketing strategies. Proficient in online and direct marketing campaigns, with expertise in digital marketing. Acknowledged for delivering innovative solutions that align with customer needs and elevate brand recognition.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing and CX Manager
J-B | جيبي
Riyadh
03.2025 - Current
- Crafted and executed marketing strategies to drive company goals and fuel growth.
- Evaluated market trends and consumer insights to identify expansion opportunities.
- Led and inspired a high-performing marketing team to deliver impactful initiatives.
- Cultivated a creative, collaborative environment that empowered team success.
- Directed planning and rollout of multi-channel campaigns across digital, print, and social media.
- Ensured campaigns launched on schedule, adhered to budget, and maintained exceptional quality.
- Strengthened brand presence and reputation across multiple markets through strategic initiatives.
- Tracked marketing spend to ensure cost-effectiveness and measurable results.
- Oversaw marketing initiatives, increasing brand awareness and sales.
- Created monthly reports for senior management, summarizing operational performance metrics.
Senior Digital Marketing Specialist
Jetour Saudi | شركة التوريدات الوطنية للسيارات
Riyadh
03.2023 - 03.2025
- Executed multi-channel marketing campaigns through social media, digital ads, and events on platforms including Facebook, Instagram, TikTok, YouTube, WhatsApp, and Snapchat.
- Analyzed campaign performance using tools like Sprout Social, providing monthly, quarterly, and yearly reports.
- Collaborated with vendors and agencies to implement daily digital marketing initiatives.
- Conducted market research to identify new opportunities and analyze emerging trends.
- Partnered with product and sales teams to develop and monitor strategic marketing initiatives.
- Created marketing materials while ensuring compliance with brand guidelines across various formats.
- Wrote, proofread, and edited diverse content types including articles, blogs, and tutorials.
- Performed SEO audits with Semrush to enhance website visibility and optimize marketing strategies.
Social Media Specialist
dr.CAFE COFFEE | د.كيف كافيه
Riyadh
09.2019 - 03.2023
- Developed and executed social media strategies to enhance company reach and impact.
- Oversaw the creation and implementation of a comprehensive social media content marketing plan.
- Analyzed social media campaign performance to drive data-informed decisions.
- Advised colleagues on effective content strategies to improve engagement.
- Trained new team members on social media guidelines for consistent execution.
- Ensured brand compliance across all social media platforms.
- Collaborated with copywriters and designers to produce informative, engaging content.
- Maintained customer relationships by addressing messages, inquiries, and complaints.
Digital Marketing Coordinator
Al Mosawiq Al Arabi Est. | المسوق العربي
Al-Riyadh Governorate
06.2019 - 09.2019
- Oversaw online sales across NOON, JollyChic, and Souq.com
- Collaborated with internal teams such as Sales and Customer Service to ensure alignment between departments' objectives.
- Provided support for organic social media efforts by creating engaging posts that drove audience engagement.
Education
Bachelor of Business Administration - BBA - Marketing And E-Commerce
Jazan University
01.2015
Skills
- Digital marketing
- Digital Paid Campaign
- Campaign and project management
- Social media strategy
- Team leadership and collaboration
- Budget and resource management
- Market research and analysis
- Brand development and management
- Business growth strategies
- Marketing strategy and execution
- Communication skills
- Analytical thinking
Certification
- The Fundamentals of Digital Marketing
- Managing Email Marketing Lists and Campaigns
- Developing Business Acumen
- Writing a Business Report
- Marketing Foundations: Market Research
Languages
- English, Professional Working
- Arabic, Native or Bilingual
Timeline
Marketing and CX Manager
J-B | جيبي
03.2025 - Current
Senior Digital Marketing Specialist
Jetour Saudi | شركة التوريدات الوطنية للسيارات
03.2023 - 03.2025
Social Media Specialist
dr.CAFE COFFEE | د.كيف كافيه
09.2019 - 03.2023
Digital Marketing Coordinator
Al Mosawiq Al Arabi Est. | المسوق العربي
06.2019 - 09.2019
Bachelor of Business Administration - BBA - Marketing And E-Commerce
Jazan University
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