

Award-winning hospitality executive with over 18 years of senior leadership experience across Saudi Arabia, the UK, and the UAE. Recognized as the first Arab and Saudi female General Manager within international hospitality brands. Specialized in asset management, hotel pre-openings, post-COVID re-openings, and leadership of complex hospitality environments, including sacred destinations. Trusted by owners, investors, and boards to drive asset value, financial governance, and strategic alignment with Saudi Vision 2030.