Margery Waithanje
Nairobi,Nairobi
Summary
Assertive individual well-versed with advertising and marketing campaigns. Proficient in building brand identity and platform. Demonstrates benefits of products and services to increase sales and establish sustainable business.
Overview
14
14
years of professional experience
6
6
years of post-secondary education
Work History
Boutique Owner
Moe Collections
Nairobi, Kenya
03.2018 - Current
- Enhanced new product awareness by posting engaging images to company websites and social media accounts.
- Controlled use and flow of resources, guaranteeing adequate supply for daily operations.
- Established business goals and objectives to provide organizational direction toward growth and prosperity.
- Generated strategic business plans and budgets through market analysis and responsible fiscal management.
- Tracked industry and consumer trends to identify opportunities to boost sales.
- Attended and hosted networking events, establishing solid relationships with other business professionals.
- Devised and implemented new strategies in response to new trends and technologies.
- Planned expansions to service and product offerings based on client feedback.
- Applied digital marketing tactics to drive business growth and awareness.
Junior Data Analyst
Corporate Staffing Services
Nairobi, Kenya
02.2015 - 08.2017
- Analyzed large datasets, drawing meaningful conclusions and providing actionable recommendations.
- Improved data integrity with rigorous auditing and cleansing.
- Generated weekly reports, detailing findings and advising recommendations for strategic decision-making.
- Participated in requirements meetings and data mapping sessions to understand business needs.
- Provided techniques regarding data mining and data cleansing.
- Processed confidential data and information following strict guidelines.
- Detected and revised reporting procedures to support the data warehouse.
Sales and Marketing Representative
Britam insurance
Nairobi, Kenya
02.2009 - 11.2014
- Delivered superior customer service by making information readily available and actively listening to customer needs and concerns.
- Guided marketing team with expert insights during marketing campaigns.
- Undertook competitor research and analyses and presented findings to senior management and marketing team.
- Kept through product and service knowledge, demonstrating features on client request.
- Scheduled appointments and meetings with clients and customers to discuss requirements and solutions.
- I researched the client base to understand customer needs and requirements.
- Planned and executed initiatives to reach thetarget audience through themost effective channels.
- Set up and manned booths at trade shows to demonstrate the quality and use of products.
- Planned and executed initiatives to reach the target audience through the most effective channels.
- Created marketing materials for online and offline marketing platforms.
- Set up and manned booths at trade shows to demonstrate the quality and use of products.
- Met and regularly exceeded sales quotas and targets.
Education
Diploma - Sales and Marketing
Romi College
Nairobi/Kenya 02.2008 - 11.2009
High School Diploma - High School Education
Mathaithi High School
Nyeri/Kenya 01.1998 - 11.2001
Skills
- Customer service
- Mobile Advertising
- Data collection and analysis
- Strategic consultancy
- Customer relations
- Bookkeeping
- Microsoft Excel, Word, Powerpoint
Languages
English
Advanced
Timeline
Boutique Owner
Moe Collections
03.2018 - Current
Junior Data Analyst
Corporate Staffing Services
02.2015 - 08.2017
Sales and Marketing Representative
Britam insurance
02.2009 - 11.2014
Diploma - Sales and Marketing
Romi College
02.2008 - 11.2009
High School Diploma - High School Education
Mathaithi High School
01.1998 - 11.2001
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