Summary
Overview
Work History
Education
Skills
Certification
Timeline
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MARIE GHOUSSOUB

MARIE GHOUSSOUB

Summary

Experienced Sales & Marketing professional with 17+ years of diverse marketing, sales, cultural and cross-functional background.

I excel in establishing innovative sales strategies ensuring customer acquisition, customer retention & sales growth. Passionate for delivering results through business excellence and strategy development & enjoy working with customers to bring strategies to life.

Expertise in market analysis, strategic planning, sales techniques, and client management poised to drive significant revenue growth and expand market presence. Leading teams in developing profitable campaigns with knowledge of marketing metrics and collaborative skills to achieve targeted outcomes.

Deep understanding of consumer behavior and market trends, coupled with adeptness in digital marketing and content creation, dedicated to driving impactful marketing campaigns that elevate brand presence and foster customer engagement.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Commercial Development Manager

NESTLE PROFESSIONAL JEDDAH
06.2019 - 12.2024
  • Lead the development and execution of Category Plans for Food & Beverage Categories in B2B channels in line with business requirements
  • Direct and coach sales teams at trade level to execute channel and category strategies and initiatives
  • Drive the achievement of agreed Category Channel targets & KPIs (NNS, RIG, OG, Forecast accuracy)
  • Lead annual commercial planning and long-term strategic planning processes for the organization
  • Lead path-to-purchase for category/campaign in B2B channels to establish category point of consumption vision and drive implementation
  • Drive improvements in Sales and Marketing execution through enhancing commercial processes and tools (planning, new product launches, knowledge training, channel targeting & Channel category value propositions)
  • Lead the transformation towards a digitally enabled organization with the implementation of an end-to-end Customer life Cycle Management program
  • Drove a seamless, personalised interaction with customers to accelerate growth, capture customer data and deliver operational efficiencies
  • Execute channel and customer focused marketing campaigns working directly with key customers and channel partners to grow Nescafé, Maggi, KitKat, Nido and other brands
  • Oversee the Marketing budgets and lead all customer, consumer communication initiatives, including driving lead generation activities and in-store execution

Channel Category Sales Development Manager

NESTLE LEBANON, CPW
04.2014 - 05.2019
  • Drive Market Share growth of Nestle Breakfast Cereals Category vs competition by identifying gaps & opportunities
  • Ensure sales & NNS growth by implementing specific promotions & activations by channel
  • Responsible for I&Rs and launching relevant products depending on the market needs
  • Handle the full P&L of the category in the country
  • Drive Route-to-market strategy to expand distribution and reach new channels and improve sales force efficiency
  • Lead the management of distributors stock levels, target achievements & the improvement of end-customer service level and retention
  • Managed all key accounts from pitch to roll-out execution
  • Built, maintained and managed In Market Sales Forecast by distributor by customer at the highest level of details and accuracy

Senior Brand Manager

NESTLÉ DUBAI, CERELAC, MENA
04.2010 - 03.2014
  • Responsible for CERELAC Brand across Middle East & North Africa regions to drive growth through healthcare professional communication & ATL + BTL communication
  • Shift the brand communication from a pure scientific approach to a more emotional brand that is closer to the mothers through a dedicated campaign; TVC, Billboards, social media
  • Revamp the packaging in line with the new brand vision
  • Launch a new CERELAC recipe with bigger fruit pieces for toddlers to expand the range & gain Market share
  • Drive sustainable double digit NNS Growth across all countries for 4 years

Brand Manager

NESTLÉ DUBAI, MAGGI
02.2005 - 03.2010
  • MENA)
  • Lead the year-on-year bottom line improvements of MAGGI brand across all countries with main forcus on KSA & UAE
  • Leverage consumer / customer insights, market dynamics via market research and market visits for input into the innovations and renovations pipeline
  • Manage innovations pipeline with global team for Nestlé culinary by launching MAGGI Juicy chicken
  • Monitor the competitiveness of the portfolio in terms of pricing or trade activities, and customer relevance of value proposition and take appropriate actions
  • Recommend and propose the optimum PFME support to drive platform growth and profitability
  • Develop local pricing tactics and implement regional product and portfolio strategy
  • Manage agencies supporting the marketing / category execution plan in alignment with deliverables

Education

Master - Economics

SORBONNE UNIVERSITY
PARIS

Bachelor - Business Economics

UNIVERSITE SAINT JOSEPH
BEIRUT

Skills

  • P&L management
  • Market analysis
  • Brand development
  • Customer acquisition
  • Creative direction
  • Business development
  • Influencer marketing
  • Digital marketing
  • Social media platforms
  • KPI tracking
  • Budgeting and allocation 
  • Corporate communications
  • Team leadership
  • Marketing strategy development

Certification

  • Excel Expert Certification – Microsoft Office Specialist, Expert (Office 365 and Office 2019).
  • Social Selling Specialist– LinkedIn Learning.
  • Certified Product Manager (CPM) - Association of International Product Marketing and Management.
  • Digital Marketing Pro Certificate - Digital Marketing Institute.
  • Customer Value Optimization Specialist – DigitalMarketer.

Timeline

Commercial Development Manager

NESTLE PROFESSIONAL JEDDAH
06.2019 - 12.2024

Channel Category Sales Development Manager

NESTLE LEBANON, CPW
04.2014 - 05.2019

Senior Brand Manager

NESTLÉ DUBAI, CERELAC, MENA
04.2010 - 03.2014

Brand Manager

NESTLÉ DUBAI, MAGGI
02.2005 - 03.2010

Master - Economics

SORBONNE UNIVERSITY

Bachelor - Business Economics

UNIVERSITE SAINT JOSEPH

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