MARTIN LAZAREVIC
Adelaide
Summary
Dedicated executive and entrepreneur recognized for building strong working relationships with clients, buyers and suppliers. Skillful in identifying trends, structuring dynamic sales teams and developing and implementing strategies to elevate brand. Informative and thorough professional with passion for problem-solving with creative approach.
Overview
19
19
years of professional experience
Work History
Vice President APAC
Incode Technologies
10.2022 - Current
- Full ownership of Incode's overall GTM strategy for the APAC market.
- Defined business objectives, formulated market entry plans, and devised strategies to position Incode as a leader in identity solutions within the APAC region.
- Built and nurtured relationships with key stakeholders, including government agencies, enterprises, and industry associations to drive adoption of Incode's identity solutions.
- Recruited, developed and mentored a high-performing team ensuring alignment with Incode's goals and values.
- Responsible for establishing Incode's brand presence and market positioning in APAC.
- Ensure that Incode operates in adherence to data protection laws, privacy regulations, and industry standards specific to the APAC region.
- Skilled at working independently and collaboratively in a team environment.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
Strategic Advisor
National Crime Check
03.2022 - 10.2022
- Provided expert guidance and strategic counsel to the executive team to enhance business performance and achieve strategic goals.
- Conducted comprehensive market analysis to identify opportunities for business improvement and growth.
- Advised on mergers, acquisitions, and partnerships to strengthen the company's position in the market.
- Reviewed internal systems and organized training plans to address areas in need of improvement.
- Restructured procedures through coordination with compliance director to create and execute projects.
- Offered insights on product development, pricing strategies, and customer engagement initiatives.
- Compiled research data and gave professional presentations highlighting finds and recommended optimizations.
- Gathered, documented, and modeled data to assess business trends.
General Manager
National Crime Check
03.2010 - 10.2022
- Strategic Planning and Execution
- Identified growth opportunities in verticals and product extensions that resulted in increased overall revenue adding 15% additional revenue year on year
- Pioneered the use of online identity verification and biometric facial recognition in the police check process in 2014
- Improved turnaround time from several days to being able to receive results same day
- Grew overall business volume from 0 in 2009 to over 60,000 police checks processed per month in 2021
- Expanded services into NZ
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Analyzed market trends and competitor activities to create competitive advantages.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
Director
Horizon Resourcing
01.2005 - 12.2008
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Monitored and coordinated workflows to optimize resources.
- Formed strategic partnerships and connected with potential clients to drive business development.
- Monitored office workflow and administrative processes to keep operations running smoothly.
- Leveraged professional networks and industry knowledge to strengthen client relationships.
- Assisted with sales and marketing strategies to foster achievement of revenue goals.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
Education
Master of Business Administration - Business
University of Adelaide
Bachelor of Management - Employment Relations
University of South Australia
Skills
- GTM Strategy
- GTM Execution
- Leadership
- Business Strategy
- New Business Development
- Strategic Planning
- Decision-Making
Timeline
Vice President APAC
Incode Technologies
10.2022 - Current
Strategic Advisor
National Crime Check
03.2022 - 10.2022
General Manager
National Crime Check
03.2010 - 10.2022
Director
Horizon Resourcing
01.2005 - 12.2008
Master of Business Administration - Business
University of Adelaide
Bachelor of Management - Employment Relations
University of South Australia
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