Martin Obiero
Riyadh,Saudi Arabia
Summary
Dynamic and results-driven professional with a strong foundation in technical sales understanding and leadership aptitude. Demonstrates expertise in key account handling and lead generation, supported by resilient performance under pressure. Proficient in ERP systems, Microsoft Office, and customer relationship management software, including Salesforce. Committed to leveraging skills to drive business growth and enhance customer satisfaction.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
Work history
Business development manager
Qaulity World Co
Riyadh, Saudi Arabia
01.2023 - 11.2025
- Managed key accounts, ensuring high levels of customer satisfaction.
- Assessed competitor activities for strategic positioning.
- Developed strategic partnerships for sustained growth.
- Conducted market research to identify potential business opportunities.
- Delivered excellent customer service by addressing queries promptly and effectively.
- Negotiated contracts with vendors to secure best possible terms.
- Executed successful product launches, driving market penetration.
Business intelligence analyst
Entaj Alghad Co limited
Riyadh, Saudi Arabia
01.2021 - 09.2022
- Spearheaded a comprehensive review of existing BI strategy; recommended significant improvements based on findings.
- Designed automated reports with BI software, significantly reducing manual tasks.
- Ensured the accuracy of all analytical models through rigorous testing procedures.
- Developed training materials for staff on use of new BI software tools.
- Improved business decision-making by analysing complex data sets.
- Analysed complex datasets, offering clear examples and insights when leveraging data to propose changes.
- Defined and maintained data-definitions, metrics and KPIs.
- Built reports based on stakeholder requirements to implement meaningful and necessary business changes.
- Transformed raw data into actionable reports and recommendations, leading to measurable changes.
- Investigated user requirements, using results to design functional specifications.
Demand planner
Gulf Diamond trading Company
Riyadh, Saudi Arabia
12.2018 - 11.2020
- Worked closely with the supply chain team, ensured seamless flow of goods from supplier to warehouse.
- Implemented new software tools for enhancing demand planning capabilities, improved productivity levels.
- Collaborated with marketing department, understood impact of promotions on future demand patterns.
- Monitored market trends for early detection of shifts in consumer behaviour affecting product demand.
- Enhanced forecast accuracy with meticulous analysis of sales trends and market changes.
- Developed effective contingency plans, reduced risk of stock shortages.
- Conducted regular reviews on forecast accuracy, identified areas for improvement.
- Guided procurement decisions based on accurate forecasting, avoided unnecessary spending on excess inventory.
- Analysed seasonal trends in product demand, adjusted forecasts accordingly to avoid stockouts or overstocks.
- Ensured consistency in supply-demand matching through diligent monitoring and quick response to discrepancies.
Sales data analyst
Global Beverage Co( Berain Water
Riyadh
12.2014 - 10.2018
- Created detailed reports for senior management, enhancing strategic decision-making processes.
- Conducted regular audits of database systems to ensure accurate information was maintained at all times.
- Developed customised dashboards, allowing managers instant access to key performance indicators.
- Analysed sales data to optimise marketing strategies and boost brand visibility.
- Implemented innovative solutions to enhance data quality and accuracy.
- Assisted in driving revenue growth by providing valuable insights into customer behaviour.
- Identified trends in the marketplace by examining complex datasets.
- Spearheaded new initiatives with a focus on improving sales performance metrics.
- Collaborated with sales team to develop targeted business plans.
- Effectively communicated findings from data analyses to relevant stakeholders, fostering improved collaboration amongst teams.
- Streamlined data analysis processes to improve efficiency within the department.
- Enabled informed decision making by preparing detailed forecasts based on historical sales trends.
- Developed mathematical, actuarial and statistical theories and techniques.
Senior sales analyst
Fayha Water Company
Riyadh, Saudi Arabia
02.2012 - 05.2014
- Mitigated financial risk by conducting regular audits of sales practices.
- Optimised inventory management process, reducing supply chain disruptions significantly.
- Streamlined sales forecasts by implementing advanced predictive analytics techniques.
- Evaluated performance metrics regularly to ensure alignment with corporate objectives.
- Collaborated closely with marketing department to align sales strategies and campaigns.
- Participated actively in team meetings, contributing valuable input towards strategic decision-making processes..
- Provided training sessions to junior analysts for skill enhancement.
- Produced detailed sales reports, providing valuable insights for strategic planning.
- Spearheaded new initiatives aligned with company vision and goals.
- Identified potential risks with proactive monitoring of industry trends and changes.
- Increased market share with comprehensive competitor analysis.
Education
Statistics (Econometrics and Social Statistics),
Nairobi University
Nairobi Kenya 01.2007 - 01.2011
Skills
- Technical sales understanding
- Leadership aptitude
- Key account handling
- Resilient to pressure
- Knowledge of erp systems
- Microsoft office mastery
- Customer relationship management software
- Lead generation
- Salesforce
Timeline
Business development manager
Qaulity World Co
01.2023 - 11.2025
Business intelligence analyst
Entaj Alghad Co limited
01.2021 - 09.2022
Demand planner
Gulf Diamond trading Company
12.2018 - 11.2020
Sales data analyst
Global Beverage Co( Berain Water
12.2014 - 10.2018
Senior sales analyst
Fayha Water Company
02.2012 - 05.2014
Statistics (Econometrics and Social Statistics),
Nairobi University
01.2007 - 01.2011