Martina Emad
Trainer - Shop Manager - Assistant Manager
Riyadh
Summary
Dynamic and results-driven retail professional with over 8 years of experience in fashion and lifestyle brands across Egypt and Saudi Arabia. Proven ability to lead teams, optimize store performance, and deliver engaging, impactful training programs across multiple brands and positions. Passionate about employee development and customer experience.
Overview
7
7
years of professional experience
2022
2022
years of post-secondary education
7
7
Certifications
2
2
Languages
Work History
Shop Manager
Max - Landmark Group
05.2024 - Current
- Managing a 2,750 SQM, two-floor stand-alone store with a team of 35 employees.
- Adapted quickly to the Saudi retail market, understanding local customer preferences, compliance requirements, and workforce dynamics.
- Delivered multiple in-store trainings focused on operations, visual standards, and customer service.
- Managed full store operations including team performance, commercial planning, stock accuracy, and P&L monitoring.
- Developed KPIs and sales reports to guide strategic decisions and ensure alignment with company goals.
- Created staff schedules, monitored traffic trends, and optimized labor costs for peak efficiency.
- Ensured product availability, placed accurate orders, and implemented strategies to maximize sell-out.
- Oversaw shop image and ensured visual compliance with brand guidelines.
Trainer
Azadea Group
05.2022 - 12.2023
- Conducted comprehensive training sessions across including onboarding, product knowledge, selling techniques, visual merchandising, and customer service for over 500+ employees across multiple brands and positions.Achieved 92% satisfaction rate in post-training feedback surveys.
- Supported the regional training team in delivering the e-commerce training to 16 stores across Egypt.
- Delivered structured training content to new and existing staff, ensuring consistency and operational excellence.
- Supported learning needs analysis (LNA), monitored digital learning completion (CX Crush & Linkedin Learning).
Assistant Manager / Store In-Charge
Massimo Dutti
06.2023 - 11.2023
- Led the daily operations of a 571 SQM flagship store with the latest concept and a team of 15 staff.
- Managed the three pillars of retail: Product, Process, and People.
- Conducted commercial analysis and implemented corrective actions to improve KPIs and sales performance.
- Coordinated weekly workshops, shipment planning, and integration between operations and visual teams.
- Delivered on-the-job coaching and training to elevate team competency across functions.
- Ensured compliance with LP standards, stock control procedures, and health & safety policies.
- Maintained premium store image in line with Inditex standards.
Senior Visual Commercial
Massimo Dutti / Zara
07.2021 - 05.2023
- Company Overview: Azadea Group
- Azadea Group
Sales Associate
Zara
08.2019 - 07.2021
- Company Overview: Azadea Group
- Azadea Group
Assistant Manager
L’Oréal
01.2018 - 07.2019
Education
Faculty of Commerce - Accounting Department
Ain Shams University
Cairo01-2022
Skills
- Employee Training & Development
- Digital Learning Platforms
- Retail Operations Management
- Sales & KPI Optimization
- Visual Merchandising
- Team Leadership & Coaching
- Customer Experience Enhancement
- Inventory & Stock Control
- P&L and Cost Management
Certification
TTT – Train the Trainer
Accomplishments
- Delivered over 20 in-store training sessions on customer service, visual standards, and operations in 2024 and 2025.
- Conducted training for over 500+ employees across multiple brands and positions.
- Achieved 92% satisfaction rate in post-training feedback surveys.
- Supported the regional training team in delivering the e-commerce training to 16 stores across Egypt.
- Managing a 2,750 SQM, two-floor stand-alone store with a team of 35 employees.
Personal Information
- Date of Birth: 09/11/00
- Nationality: Egyptian
- Religion: Muslim
Timeline
Shop Manager
Max - Landmark Group
05.2024 - Current
Assistant Manager / Store In-Charge
Massimo Dutti
06.2023 - 11.2023
Trainer
Azadea Group
05.2022 - 12.2023
Senior Visual Commercial
Massimo Dutti / Zara
07.2021 - 05.2023
Sales Associate
Zara
08.2019 - 07.2021
Assistant Manager
L’Oréal
01.2018 - 07.2019
Faculty of Commerce - Accounting Department
Ain Shams University
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