Maurice Najem
PurePlay E-Commerce Manager - Unilever Arabia
Riyadh
Summary
Effective leader and problem-solver dedicated to streamlining sales & operations processes to decrease costs and promote organizational efficiency. Highly committed to excellence through applying trainings and morale-building abilities to enhance employees engagement and boost performance
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
PurePlay E-Commerce Manager Arabia
Unilever Company
06.2023 - Current
- Develop and execute Unilever e-commerce sales & marketing strategy, with a strong emphasis on maximizing online sales potential for existing customers in Arabia.
- Monitor and analyze key performance indicators (KPIs) related to sales, budgets and continuous portfolio optimization
- Collaborate with cross-functional teams, including marketing, product development, and operations to ensure alignment across the business and support for e-commerce & Amazon initiatives across Arabia.
- Drive promotional plans, coordinate product launches, and communicate pricing strategies across online customers in Arabia.
- Manage relationships with Unilever cross-functional teams and Amazon to lead growth and smooth execution for Unilever Plans.
- Prepare regular reports and presentations to communicate performance metrics, sales trends, and actionable insights to the international management team and actioning it.
Category Manager
Delivery Hero KSA (Hunger Station)
10.2021 - 05.2023
- Operate as the “business owner” for food and non food categories, possessing complete understanding, including but not limited to strategic context, of all internal and external variables that impact the business which entails owning purchasing, monitoring, forecasting, understanding and reporting on the business, while driving projects and promotions to achieve overall business objective.
- Mitigate business risk and improve customer lead times through thoughtful supplier network design based on many aspects
- Study and understand industry seasonality and trends, while constantly monitoring competitors and industry developments on several online platforms
- Maximize the company’s business profitability by exceeding targets and following up on all expansion opportunities.
- Study both existing and potential customer needs, and use the data gathered to advocate and drive delivery of unparalleled shopping experience.
- Manage all vendor relationships, from suppliers to partner contracts, manage all day-to-day relationships and negotiate marketing funds.
- Develop business plans for new opportunities, execute the plans to launch new features, incorporating merchandising and pricing strategies.
- Prepare quarterly Joint Business Plans (JBP) for major vendors
TRADE MARKETING MANAGER
Multibrands Trading Co Ltd
02.2017 - 09.2021
- Set the Trade Marketing strategy across a portfolio of brands in collaboration with principals
- Lead and oversee short and long Lead Trade Marketing Projects
- Maintain brands guidelines and raise any concerns with principals if needed
- Support internal & external stakeholders to ensure projects completion
- Sets yearly sales forecasts for major brands and getting senior management & principals sign offs
- Driving excellence in store (6Ps) execution across KA to drive sales & profitability
- Searches for new growth business opportunities such as opening new trade channels (online retail platform like Souq.com, Jolly chic, Noon and Hunger station)
- Presents the results, achievements and proposals directly principals and to the board of directors of the sole shareholder (Gulf Capital) on a quarterly basis.
Category Manager
Multibrands Trading Co Ltd
01.2012 - 01.2017
- Plans based on assigned budgets and responsible for their execution
- Develop business plans with Multibrands suppliers and monitored implementation
- Monitor sales and support the sales team in order to reach the assigned sales target
- Gather and analyze data while generating reports and professional presentations from Oracle system to support decision-making and identify new potential products or trend
- Liaise with Multibrands suppliers on a monthly basis in relation to sales and performance
- Identify new business opportunities and present findings to the sales director
JUNIOR BRAND MANAGER
G.VINCENTI&SONS S.A.L, BEIRUT
01.2011 - 01.2012
- Prepares yearly business plan for Campbells soup brand
- Responsible for the distribution strategy and target achievement of the brand
- Following up on all the aspects of the brand to meet targets and ensure a smooth rolling forecast
Education
Bachelor of Arts - Commercial And Advertising Art
Notre Dame University (NDU)
Beirut,Lebanon 01.2007 - 12.2010
Google Certificate - Certificate in Fundamentals of Digital Marketing
Google
04.2001 -
Skills
- Data analysis
Timeline
PurePlay E-Commerce Manager Arabia
Unilever Company
06.2023 - Current
Category Manager
Delivery Hero KSA (Hunger Station)
10.2021 - 05.2023
TRADE MARKETING MANAGER
Multibrands Trading Co Ltd
02.2017 - 09.2021
Category Manager
Multibrands Trading Co Ltd
01.2012 - 01.2017
JUNIOR BRAND MANAGER
G.VINCENTI&SONS S.A.L, BEIRUT
01.2011 - 01.2012
Bachelor of Arts - Commercial And Advertising Art
Notre Dame University (NDU)
01.2007 - 12.2010
Google Certificate - Certificate in Fundamentals of Digital Marketing
Google
04.2001 -
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