Kochava
Mazen Elbakkar
Riyadh
Summary
Experienced with digital strategy, team leadership, and project management. Utilizes in-depth knowledge of digital platforms to drive business growth and enhance user experience. Track record of successfully managing large-scale projects from conception to completion.
Overview
18
18
years of professional experience
2010
2010
years of post-secondary education
8
8
Certifications
3
3
Languages
Work History
Digital Director ( Planning & Operations )
Bridges
10.2023 - Current
- Handled external communications with media and public relations professionals.
- Analyzed and reported digital campaign performance with focus on program optimization.
- Worked cross-functionally with various departments on projects.
- Managed relationships with external partners, securing valuable resources and expertise for digital projects.
- Managed, coached, and developed direct reports.
- Improved search engine rankings through targeted SEO strategies and technical optimizations on websites.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Sr Integrated Media Manager/HYBRID ( Planning & Operations )
Bridges
12.2021 - 10.2023
- Develop people skills set in terms of managing a team
- Carry out strategic communication planning
- Lead and develop strategy and planning capabilities to deliver a complete 360 proposition
- Deliver best-in-class customer journey planning and acquisition discipline to reach or exceed growth targets and performance metrics
- Influence and help shape how the campaigns perform across all digital performance media and products in different markets & areas
- Ensure smooth integration of work with other regional markets, as required
- Undertake additional projects beyond client responsibilities as requested, e.g
- Help on new business
- An impressive understanding of the digital environment - keep pulsing with the rapid changes happening within it
Sr Media Manager ( Planning & Operations )
ICOM
11.2015 - 12.2021
- Developing media plans for a large portfolio of clients across various categories like: Entertainment, Airlines, FMCG, Banking, Electronics, Automobile and Retail
- Managing client relationships to build trust & sustainability
- Monitored client accounts for questions and feedback to provide exceptional experience for customers
- Identified trends through assessment of competitor activities
- Collaborated with content contributors to build optimization strategies
- Established core metrics for projects based upon client needs
- Worked closely with team members to deliver project requirements, develop solutions and meet deadlines
- Prioritized and organized tasks to efficiently accomplish service goals
- Media Scheduling, Bookings, Monitoring & Invoicing (TV, OOH, Radio & Online/Digital)
- Training Jr Planners and helping them in developing their skills
Planning Manager
Bates Pan Gulf (MAXUS)
01.2014 - 10.2015
- Used combination of different types of media to reach audiences
- Met with clients to discuss marketing goals and identified options to fit with marketing budgets
- Monitored buying strategies and monitored and optimized effectiveness of campaigns
- Developed relationships with clients and provided individualized customer service to maintain longevity of accounts
- Work with Media Director on client briefs, develop yearly media strategies and annual media flowcharts
- Develop monthly competitive analysis
- Keep track of invoices and submit monthly financial updates internally and to the client
- Analyzing competitors marketing insights & strategically analyzing the insights for respective clients through the use of various media tools such as: Xplan, Zplan, Statex
- Evaluating the effectiveness of the campaigns, Post Evaluation
Sr Media Planner
Bates Pan Gulf (MAXUS)
02.2012 - 12.2013
- Maintained strong working relationships with clients, vendors, publishers and creative resources to boost effective campaigns
- Oversaw media budgets, financials, savings reports, purchase orders and insertion orders for campaigns
- Participated in client meetings, discussing media planning and presentation strategy sessions
- Managed day-to-day relationships with media partners suppliers
- Analyzed campaigns against channel best practices to maintain optimal performance
Media Planner
Publicis, Zenith Media (Optimedia)
01.2011 - 02.2012
- Planned and negotiated media buys, including TV, radio, print and digital
- Participated in client meetings, discussing media planning and presentation strategy sessions
- Managed day-to-day relationships with media partners suppliers
Media Executive
Publicis, Zenith Media (Optimedia)
04.2010 - 01.2011
- Built relationships and professional rapport with all media suppliers
- Traditional media monitoring (Statex, Daily newspapers, Weekly & Monthly Magazines)
- Traditional media plans evaluation (Pre & Post evaluation Via Ipsos Statex & X/Z plan)
Showroom Manager & GM Assistant
Al Maghzal Art
07.2008 - 09.2008
- Kept showroom clean and maintained neat, orderly product displays to deliver professional appearance to guests
- Oversaw inventory levels, placing orders to manufacturers when stock needed to be replenished
- Assisted with picking out essentials for showroom, including light fixtures and flooring
- Managed 13 employees
Data Entry Executive
Basic Idea
07.2007 - 09.2007
- Identified, corrected and reported data entry errors
- Maintained machines in good working order by cleaning, lubricating and adjusting
- Prepared machines for printing and operated one-and two-color printing presses, platemakers, hydraulic paper cutters and digital printers and copiers
- Assisted clients in customizing design and layout of business and personal documents
Education
Bachelor Degree - Business Administration ( MARKETING )
Lebanese International University
High School Diploma - ECONOMICS & SOCIOLOGY
JINANE International School
Skills
Online advertising
Digital strategy development
Search engine optimization
Web analytics
Mobile app development
Conversion rate optimization
Paid search campaigns
Teamwork and collaboration
Microsoft office
Multitasking
Creative thinking
Decision-making
Competitor analysis
Google analytics experience
Certification
Google Analytics
Software activities
- X/Z Plan & Statex / Statex Online (Ipsos)
- Dolphin (Bookings, Monitoring & Scheduling)
- Microsoft Office (Word, Excel & Powerpoint)
- Google Adwords, Social media Platforms Manager
- OOX monitor
- Google Analytics
- Google Tag Manager
Personal Information
- Date of Birth: 07/05/88
- Nationality: Canada
Portfolios profiles
- Https://www.linkedin.com/in/mazen-el-bakkar-b2bba95b/
- Https://twitter.com/MazenBakkar
- Https://www.instagram.com/mazenbakkar/
Software
Appsflyer
Adjust
Google Analytics
Ipsos ( Statex & Zplan)
Social Media Ads Manager
Looker Studio
Timeline
Digital Director ( Planning & Operations )
Bridges
10.2023 - Current
Sr Integrated Media Manager/HYBRID ( Planning & Operations )
Bridges
12.2021 - 10.2023
Sr Media Manager ( Planning & Operations )
ICOM
11.2015 - 12.2021
Planning Manager
Bates Pan Gulf (MAXUS)
01.2014 - 10.2015
Sr Media Planner
Bates Pan Gulf (MAXUS)
02.2012 - 12.2013
Media Planner
Publicis, Zenith Media (Optimedia)
01.2011 - 02.2012
Media Executive
Publicis, Zenith Media (Optimedia)
04.2010 - 01.2011
Showroom Manager & GM Assistant
Al Maghzal Art
07.2008 - 09.2008
Data Entry Executive
Basic Idea
07.2007 - 09.2007
High School Diploma - ECONOMICS & SOCIOLOGY
JINANE International School
Bachelor Degree - Business Administration ( MARKETING )
Lebanese International University
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