Mazen Hafez
Summary
Accomplished professional with expertise in forecasting and budgeting, complemented by strategic and planning skills. Proficient in Microsoft Office and adept at utilising Internet and E-mail applications to enhance operational efficiency. Demonstrates a results-oriented approach within hotel operations, consistently driving performance improvements.
Overview
20
20
years of professional experience
2010
2010
years of post-secondary education
Work history
Director of Sales & Marketing
Radisson Hotel Riyadh Airport
Riyadh
02.2025 - Current
- Developed comprehensive sales and marketing strategies to enhance brand visibility and market penetration.
- Led cross-functional teams to implement integrated campaigns that aligned with organisational goals.
- Fostered relationships with key stakeholders to drive collaboration and maximise revenue opportunities.
- Conducted market research to identify trends and inform strategic decision-making processes.
- Oversaw budgeting and forecasting processes to ensure alignment with financial targets and objectives.
- Trained and mentored junior staff, promoting professional development and enhancing team performance.
- Analysed sales data to evaluate campaign effectiveness and optimise future marketing initiatives.
Commercial Director
Ewaa Hotel Group - Riyadh, KSA
Riyadh
07.2024 - 02.2025
- Reestablishment commercial department manning and structure.
- Developing and implementing commercial strategies based on business targets to promote business growth.
- Ongoing communication with the high management and owners to deliver, maintain and increase our business growth.
- Drive clearly the vision and objective to Sales, revenue & marketing directors.
- Delegate and working with marketing department to plan and execute campaigns to generate new sources of revenue.
- Working with revenue department to establish effective rate structure to yield and maximize our revenue through professional business mix.
- Delegate and working sales department to plan and execute blitz to approach the potential markets to upgrade our positioning and maximize revenue to achieve the occupancy stability through expanding our corporate segment platform.
- Participate in international tourism exhibitions creating new business opportunities matching with the company objective.
Director of Sales & Marketing
Steigenberger El Lessan Hotel, Ras El Bar
Ras El Bar
01.2023 - 07.2024
- Developing and implementing strategies based on business targets to promote business growth using our remarkable positioning we gained along past three years.
- Ongoing communication with the higher & senior management to deliver, maintain and increase our business growth.
- Drive clearly the vision and objective to Sales, revenue & marketing managers.
- Delegate and working with marketing department to plan and execute campaigns to generate new sources of revenue.
- Working with revenue department to establish flexible rate structure to overcome the aggressive inflation facing the Egyptian market.
- Delegate and working with sales department to plan and execute blitz to approach the potential markets to upgrade our positioning and maintain our business stability & mix.
- Selected Accomplishments
- Developed and increased the Hotel GOP to be 44% June 2024 YTD vs 41% budget and last year achieved GOP, despite the market instability and limited purchasing power.
- Developed and increased the Hotel RevPar June 2024 YTD by 50% Vs LY and 20% vs Budget noting that 80% from our business is local.
- Developed and increased the Hotel GOP to be 48% in 2023 vs 40% budget and 45% last year achieved GOP, despite the market instability and limited purchasing power.
- Developed and increased the Hotel RevPar in 2023 by 50% Vs LY and 49% vs Budget noting that 80% from our business is local.
- Succeeded to win and include Ras El Bar city in classic tours in 2024 from the Chinese and UK market despite the poor logistics and infrastructure in the city.
- Based on the above accomplishments the owning company decide to proceed with project to build 50 rooms extension to fulfill the remarkable demand and increase profitability.
Director of Sales
Steigenberger El Lessan Hotel, Ras El Bar
Ras El Bar
02.2020 - 12.2022
- Establishment Sales department manning and structure.
- Developing and implementing strategy based on business targets to promote business growth and to overcome the loss happened since opening in July 2019.
- Constant follow up with the marketing department to execute targeted marketing campaign align with the sales study to the market to overcome the humble positioning we got in the past and to generate new sources on business.
- Drive clearly the vision and objective to the General Manager and owning company.
- Excessive sales blitz targeting all corporate sectors and especially the pharmaceutical to generate revenue and approach the potential markets to upgrade our positioning and maximize revenue to achieve the occupancy stability through expanding our corporate segment platform.
- Selected Accomplishments
- Developed and increased the corporate platform of the brand within corporate segment, Local and International Travel agents.
- Personally exceeding data base from corporate and travel to be 320 company instead of 60 from Feb 20 till Dec 22.
- Covered -22% loss GOP in 2019 & achieved 21% GOP in 2020 despite the pandemic ‘COVID-19’.
- Developed and increased the Hotel GOP to be 42% in 2021 vs 22% budget & vs 21% LY.
- Developed and increased the Hotel RevPar in 2021 by 42% Vs budget and 99% vs LY noting that 90% from our business is local.
- Developed and increased the Hotel GOP to be 45% in 2022 vs 38% budget & vs 42% LY.
- Developed and increased the Hotel RevPar in 2022 by 15% Vs budget and 24% vs LY noting that 90% from our business is local.
Deputy Director of Sales
Radisson Blu Hotel, Alexandria
Alexandria
01.2018 - 01.2020
- Develop and implement business plan and sales strategy that ensure attainment of company sales goals and profitability.
- Preparation of the annual Sales budget taking into consideration Market mix, average room rate, yield and Occupancy levels.
- Co-ordination with Regional Sales Office
- Conduct interviews for candidates in the department in conjunction with Human Resources and prepare job descriptions
- Plans and manages sales efforts/activities with sister hotels under the supervision of the Corporate Sales Team as required.
- Selected Accomplishments
- Developed and increased the corporate platform of the brand within corporate segment, Local and International Travel agents.
- Hotel exceeding active data base from corporate and travel to be more than 450 company instead of 234 from Jan 18 till Dec 19.
- Developed and increased the Hotel RevPar in 2019 by 28% Vs budget and 32% vs LY despite we had new competitors in the market “Hilton Kings Ranch”.
Senior Sales Manager
Radisson Blu Hotel, Alexandria
Alexandria
07.2015 - 12.2017
- Maintains a high level of exposure for the hotel in major market areas.
- Maintain close business relationships with existing clients through key sales activities.
- Develop new business relationships through key sales activities.
- Adapts to client’s needs by tailor fitting hotel services to fit client’s requests.
- Analyze the corporate segment performance based on segmentation objectives & strategies.
- Conduct competitor surveys and recommend strategies based on market intelligence.
- Reviews corporate account and recommends actions in terms of rates, production, contract renewals.
- Analyze other factors that affect production i.e internal, external factors and recommends actions required.
- Demonstrate strong negotiation skills to maximize hotel profit in all revenue producing areas.
- Establishes new corporate accounts year round.
- Develops and maintains close working relationship with all departments throughout the hotel.
- Responsible of evaluating and renewal of corporate contracts.
- Selected Accomplishments
- Developed and increased the corporate platform of the brand within corporate segment, Local and International Travel agents.
- Personally exceeding active data base from corporate and travel to be more than 150 company instead of 40 from July 15 till Dec 16.
- Developed and increased the Hotel RevPar in 2019 by 15% Vs budget and 19% vs LY despite we had new competitors in the market “Hilton Kings Ranch” & “Tolip Borg Al Arab”.
Sales Manager
Radisson Blu Hotel, Alexandria
Alexandria
09.2013 - 06.2015
- Maintains a high level of exposure for the hotel in major market areas.
- Maintain close business relationships with existing clients through key sales activities.
- Develop new business relationships through key sales activities.
- Adapts to client’s needs by tailor fitting hotel services to fit client’s requests.
- Analyze the corporate segment performance based on segmentation objectives & strategies.
- Conduct competitor surveys and recommend strategies based on market intelligence.
- Reviews corporate account and recommends actions in terms of rates, production, contract renewals.
- Analyze other factors that affect production i.e internal, external factors and recommends actions required.
- Demonstrate strong negotiation skills to maximize hotel profit in all revenue producing areas.
- Establishes new corporate accounts year round.
- Develops and maintains close working relationship with all departments throughout the hotel.
- Responsible of evaluating and renewal of corporate contracts.
Assistant Sales Manager
Sofitel Cecil Hotel, Alexandria
Alexandria
01.2011 - 08.2013
- Maintains a high level of exposure for the hotel in major market areas.
- Maintain close business relationships with existing clients through key sales activities.
- Develop new business relationships through key sales activities.
- Adapts to client’s needs by tailor fitting hotel services to fit client’s requests.
- Analyze the corporate segment performance based on segmentation objectives & strategies.
- Conduct competitor surveys and recommend strategies based on market intelligence.
- Reviews corporate account and recommends actions in terms of rates, production, contract renewals.
- Analyze other factors that affect production i.e internal, external factors and recommends actions required.
- Demonstrate strong negotiation skills to maximize hotel profit in all revenue producing areas.
- Establishes new corporate accounts year round.
- Develops and maintains close working relationship with all departments throughout the hotel.
- Responsible of evaluating and renewal of corporate contracts.
Sales Executive
Sofitel Cecil Hotel, Alexandria
Alexandria
04.2009 - 12.2010
- Maintains a high level of exposure for the hotel in major market areas.
- Maintain close business relationships with existing clients through key sales activities.
- Develop new business relationships through key sales activities.
- Adapts to client’s needs by tailor fitting hotel services to fit client’s requests.
- Analyze the corporate segment performance based on segmentation objectives & strategies.
- Conduct competitor surveys and recommend strategies based on market intelligence.
- Reviews corporate account and recommends actions in terms of rates, production, contract renewals.
- Analyze other factors that affect production i.e internal, external factors and recommends actions required.
- Demonstrate strong negotiation skills to maximize hotel profit in all revenue producing areas.
- Establishes new corporate accounts year round.
- Develops and maintains close working relationship with all departments throughout the hotel.
- Responsible of evaluating and renewal of corporate contracts.
- Selected Accomplishments
- Developed and increased the client base of the brand within Corporate segment and Local and International Travel agents and tour operators
- Personally exceeding data base from corporate and travel to be 420 company instead of 180 from Aug 2009 till Oct 2010.
- Initiated action plans and initiatives to approach and secure new customers
- Identified and targeted new customers through constant follow-up and focused sales presentations highlighting on customer needs and benefits in order to achieve maximum satisfaction for our guests.
Ticketing Manager (Desk Manager)
Pearl Travel Egypt, Alexandria
Alexandria
06.2008 - 03.2009
Ticketing Clerk
Tanis Tours Group, Alexandria
Alexandria
04.2005 - 05.2008
Education
Faculty of Commerce, English Department, Accounting Section
Alexandria University
Skills
- Professional knowledge and experience with forecasting and budgeting
- Strategic and planning skills
- Microsoft Office
- Internet and E-mail applications
- Hotels Operations
- Results oriented approach
Languages
Arabic Mother Tongue
English Fluent both spoken and written
References
- Musaied, Al Muhaidb, General Manager, +966 50 280 0330, Ewaa Hotel Group
- Hisham, Saied, General Manager, +2 010 06011503, Steigenberger El Lessan Hotel, Ras El Bar, Damietta, Ras El Bar, Damietta
- Dalia, Amer, General Manager, +2 011 16006002, Radisson Blu Hotel, Alexandria, Alexandria
- Ahmed, Diab, Director of Sales and Marketing, +2 0111 711 7660, Radisson Blu Hotel, Alexandria, Alexandria
- Reem, Iraqi, HR Manager, +2 011149915563, Steigenberger Cecil Hotel, Alexandria, Alexandria
Training
- Marketing is Everybody’s Job
- Guest Safety
- Fire Fighting
- Management Leadership
- Crisis Management
- Management Process training
Areas of Expertise:
- Skilled at identifying potential markets and developing strategies to bring them to fruition.
- Professional in budgeting, forecasting & establishing rate structure based on market awareness.
- Excellent negotiating, closing and communication skills with individuals at all levels
- Creative and self-motivated
- Team building and Leadership
- Talented in building rapport and establish trust with clients easily and quickly
- Maximizing sales and squash the competition
- Expert presenter and businessperson able to build solid relationships with strategic partners and build consensus across multiple organizational levels
- Revenue generator.
Timeline
Director of Sales & Marketing
Radisson Hotel Riyadh Airport
02.2025 - Current
Commercial Director
Ewaa Hotel Group - Riyadh, KSA
07.2024 - 02.2025
Director of Sales & Marketing
Steigenberger El Lessan Hotel, Ras El Bar
01.2023 - 07.2024
Director of Sales
Steigenberger El Lessan Hotel, Ras El Bar
02.2020 - 12.2022
Deputy Director of Sales
Radisson Blu Hotel, Alexandria
01.2018 - 01.2020
Senior Sales Manager
Radisson Blu Hotel, Alexandria
07.2015 - 12.2017
Sales Manager
Radisson Blu Hotel, Alexandria
09.2013 - 06.2015
Assistant Sales Manager
Sofitel Cecil Hotel, Alexandria
01.2011 - 08.2013
Sales Executive
Sofitel Cecil Hotel, Alexandria
04.2009 - 12.2010
Ticketing Manager (Desk Manager)
Pearl Travel Egypt, Alexandria
06.2008 - 03.2009
Ticketing Clerk
Tanis Tours Group, Alexandria
04.2005 - 05.2008
Faculty of Commerce, English Department, Accounting Section
Alexandria University