Dedicated and reliable professional with a strong foundation in communication excellence, teamwork, and adaptability. knowledgeable about quality standards, with a proven ability to remain calm under pressure while delivering results. Enthusiastic and ambitious, demonstrating flexibility and a commitment to achieving organisational goals through collaboration and hard work.
Overview
17
17
years of professional experience
4013
4013
years of post-secondary education
Work history
Scheduling Team lead
MBC GROUP
RIYADH, SAUDI ARABIA
04.2025 - Current
Led scheduling initiatives to optimise team efficiency and resource allocation.
Coordinated daily operations to ensure timely fulfilment of service requests.
Implemented workflow improvements that enhanced communication among team members.
Mentored junior staff on best scheduling practices and operational procedures.
Implemented quality control measures leading to significant error reduction.
Liaised with senior management on strategic planning initiatives, contributing valuable insights.
Monitored team performance metrics, identifying areas for improvement.
Established guidelines for team operations, resulting in improved efficiency.
Monitored staff performance levels, implementing necessary changes to improve productivity and meet targets.
Led team of [SIX] to achieve KPI targets and successfully complete assigned projects.
Senior Scheduler - Programs
MBC GROUP
DUBAI, United Arab Emirates
01.2019 - 01.2025
Prepare schedules for the assigned channels on time and with 100% accuracy: in accordance with Channel guidelines, according to the defined steps / polices for the channel, meets the marketing guidelines to achieve target audience, ensures creativity on presenting schedule, Inform all relevant parties of the change in the planned schedule, if any, Last minute changes on promotions are being executed correctly, Ensure priority promotions are given well exposure.
Liaise with Planning, Brand Management, Media agency, Library, Transmission and Acquisition: obtaining actual programming and version to be used, ensure promotions and continuity are delivered on time and checking on the validity of the promo, ensure commercials and sponsorships are booked into right program, ensure programs are ready 24 hours before transmission day.
Liaise with segmenting department to ensure all programme files are segmented and ready for transmission: Liaise with acquisition for missing media.
Ensure all promotions and continuity elements are rightly placed in schedule.
Participation in preparing to migrate to new system ( WON )
.
Implemented process improvements to enhance scheduling efficiency and reduce resource allocation issues.
Mentored junior schedulers to enhance their skills and improve overall team performance.
Decreased operational delays through proactive identification and resolution of potential schedule conflicts.
Scheduler - Programs
MBC GROUP
Dubai
01.2012 - 12.2018
To ensure any schedule assigned by line manager is prepared and delivered to transmission 15 hours prior to transmission with 100% accuracy in accordance to MBC standards.
To ensure any program amendments and promotions request are being implemented in the schedules before finalizing.
To follow up with related departments on missing items in the schedule.
To assist transmission with scheduling issues like overrun and gaps in the schedule with most effective and professional way.
To ensure that all commercials are checked with zero errors and sponsorship targets are met.
Commercials and sponsorship revision are done with zero errors.
Ensure that zero QMS report is issued against your assigned channel.
Ensure that zero errors recorded by QC team in scheduling.
Sales & Customer Service Executive
Etisalat
Al Ain, United arab emirates
06.2009 - 12.2011
Consult with customers about their product or service needs or their wants.
Analyze what the customer says they want and need then tailor it to what Etisalat offers.
Troubleshoot products and services to best fit their needs and expectations.
Receive customer calls of requests for products and services.
Investigate what products and services the customer will need even if they may not know what they need. Probing as to what they want and present what they feel they may need dependent on their needs and wants.
Middle liaison between the workers (technicians and whoever supplies the products or services) and the customer.
Testing of new products.
Resolving customer complaints and problems, escalates issues to appropriate persons/teams whenever needed.
Effectively interpret the needs of the customers, maintaining and enhancing standards of quality for the services offered.
Providing Training sessions for new joiners and assisting in daily job duties.
Handling special cases and escalation to higher management for immediate resolution.
Providing suggestions to the marketing team board about services and products to meet customer needs.
Education
High School Diploma -
Khalid Bin Al Waleed high school
Al-Ain, UAE
B.A. - Mass Communication and Public Relations
University of Ajman for Science & Technology
Ajman, UAE
Skills
Excel
Hardworking
Reliable
Calm under pressure
Team player
Enthusiastic
Ambitious
Flexible
Knowledge of quality standards
Communication excellence
References
On Request
Training
Certificate in Program Master & Schedule Master training, Harris, 2013-02-01
Customer services and Etisalat products, Etisalat Academy, 2009-10-01
Public relations training course, "Reflective Image" PRO, 2008-06-01
Mass communication training course, Al Aqariya real estate TV channel, 2006-06-01