Mazen Mohammed AlAsmari
Riyadh,01
Summary
A seasoned professional with expertise in human resources oversight and diversity advocacy, demonstrating leadership excellence and strategic visioning. Proven track record in driving sales growth strategies and influential networking, complemented by diplomatic negotiation skills and decision-making prowess. Adept at board leadership and governance, with a focus on mergers and acquisitions strategy to enhance organisational success. Committed to advancing career goals through impactful contributions to board governance and strategic initiatives.
Accomplished Chief Executive Officer bringing expertise in business planning, revenue development and change management. Offering 25 years of experience in Media industry along with entrepreneurial, forward-thinking mindset and demonstrated track record of achievement.
Overview
26
26
years of professional experience
Work history
Chief Executive Officer (CEO)
Tihama for Advertising, Public Relations and Marketing
06.2021 - 06.2023
- Key Responsibilities:
- Leading the process of Increasing of the Company’s Capital and submitting the file to the Capital Markets Authority.
- Creating, communicating, and implementing the organization's vision, mission, and overall direction.
- Leading the development and implementation of the overall organization's strategy.
- Overseeing complete operations of the organization.
- Achievements:
- Transformed Tihamah’s business performance, increasing capital by 400% and reducing losses by 35-40%.
- Demonstrated ability to drive business growth, automate systems, and expand market presence.
- Led significant capital increase from SAR 50 million to SAR 400 million.
- Developed comprehensive business plan in collaboration with KPMG & Al Inmaa Capital.
- Achieved substantial cost reduction and operational efficiency.
- Automated sales systems across advertising, education, and retail sectors.
- Expanded WH Smith branches from 6 to 19.
- Turned around the education sector to profitability after 5 years of losses.
- Raised Saudization to 75% from 35%.
Senior Vice President, Business Support & Board Secretary
Tihama for Advertising, Public Relations and Marketing
12.2015 - 10.2021
- Directed resources to maximise productivity levels.
- Achieved corporate objectives with strategic planning and execution.
- Championed corporate social responsibility initiatives, contributing significantly towards community engagement.
- Led team for successful project outcomes.
- Enforced compliance standards for regulatory adherence.
- Influenced market position by developing impactful branding strategies.
- Fostered a positive work environment with open communication channels.
- Developed business plans, resulting in improved performance.
- Established partnerships for expansion opportunities.
- Oversaw financial operations to ensure fiscal stability of the organisation.
- Mitigated risks, enhancing overall operational efficiency.
Country Personnel Manager
Hill International, Riyadh, KSA
Riyadh, KSA
10.2013 - 12.2015
- Fostered a positive work culture with open communication channels.
- Upheld company's reputation by adhering to ethical HR practices.
- Implemented efficient filing systems, improving document accessibility.
- Organised employee records using systematic archiving techniques.
- Championed employee wellness programs to boost overall health and productivity.
- Collaborated on diversity initiatives for an inclusive workspace.
- Managed recruitment processes for successful team-building.
- Administered payroll services, ensuring timely disbursement of wages.
- Maintained confidentiality of sensitive data with secure management practices.
- Conducted regular performance appraisals to encourage growth and development.
- Authored engaging job descriptions to attract top talents.
- Coordinated training programmes for enhanced skills development.
- Liaised with legal counsel for compliance with employment laws.
- Handled disciplinary procedures, maintaining professional standards at all times.
- Communicated HR updates to staff, keeping employees operating under consistent framework across organisation.
- Kept managers and employees updated on wide range of employment relations related to performance, attendance and discipline.
Head of Public & Government Relations
Atkins Global, Riyadh, KSA
Riyadh, KSA
07.2012 - 09.2013
- Successfully delivered on tasks within tight deadlines.
- Supported team by demonstrating respect and willingness to help.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Completed duties to deliver on targets with accuracy and efficiency.
- Reviewed and updated school policies in line with government regulations.
- Engaged with government officials to address concerns, provide information and build consensus.
- Initiated discussions about current affairs related to law enforcement, kept learners abreast with recent developments.
- Liaised with government bodies to ensure compliance with environmental regulations.
- Established connections with government bodies for legislative support on human rights issues.
Head of HR & PR
Standard Chartered Bank, Riyadh, KSA
Riyadh, KSA
06.2010 - 07.2012
- Optimised payroll operations for accurate and timely remuneration of staff members.
- Nurtured a positive workplace culture with effective communication strategies.
- Led teams to achieve organisational objectives.
- Managed complex employee relations issues, maintaining harmonious working relationships.
- Streamlined HR processes for improved efficiency.
- Steered change management initiatives during organisational restructuring.
- Improved employee satisfaction by implementing comprehensive wellbeing programmes.
- Provided strategic guidance on people management to senior leadership team.
Public Relations Manager
Royal Clinic for H.M King Abdullah bin Abdulaziz
09.1997 - 08.2009
Education
High School Diploma - Administration
Yarmook
Saudi ArabiaSkills
- Human resources oversight
- Diversity advocacy
- Sales growth strategies
- Board leadership
- Strategic visioning
- Influential networking
- Leadership excellence
- Diplomatic negotiation
- Decision-Making prowess
- Mergers and acquisitions strategy
- Board governance
PERSONAL INFORMATION
Marital Status: Married with 2 children
Timeline
Chief Executive Officer (CEO)
Tihama for Advertising, Public Relations and Marketing
06.2021 - 06.2023
Senior Vice President, Business Support & Board Secretary
Tihama for Advertising, Public Relations and Marketing
12.2015 - 10.2021
Country Personnel Manager
Hill International, Riyadh, KSA
10.2013 - 12.2015
Head of Public & Government Relations
Atkins Global, Riyadh, KSA
07.2012 - 09.2013
Head of HR & PR
Standard Chartered Bank, Riyadh, KSA
06.2010 - 07.2012
Public Relations Manager
Royal Clinic for H.M King Abdullah bin Abdulaziz
09.1997 - 08.2009
High School Diploma - Administration
Yarmook