Summary
Overview
Work History
Education
Skills
ADDITIONAL EXPERIENCES
Awards
Certificates And Courses
Timeline
Generic

Mazen Tawfiq

Experienced Professional in Marketing / Real Estate

Summary

A seasoned expert in marketing and real estate development with over 20 years of experience in the Saudi market. Specialized in brand building, creative strategy development, and launching impactful marketing campaigns that leave a lasting impression. I believe marketing is not just about messaging — it's about crafting creative stories that reflect human aspirations and contribute to quality of life.

I've worked with leading organizations such as the Ministry of Municipalities and Housing, the National Housing Company (NHC), RAFAL Real Estate Development, as well as prominent real estate developers and advertising agencies. I led major initiatives including the launch of Al-Fursan, the largest residential suburb in Riyadh; the development of the Sakani brand, now a national benchmark in the housing sector; and the launch of Burj Rafal, the tallest serviced residential tower in Riyadh.

Overview

15
15
years of professional experience

Work History

Director of Brand Marketing

Ministry of Municipalities and Housing
02.2024 - 03.2025
  • Developing Brand Strategy: Creating and implementing a comprehensive brand strategy that includes vision, mission, values, and objectives to achieve market differentiation.
  • Managing Visual Identity and Content: Ensuring consistency in the brand's visual identity and messaging across all channels and platforms to build recognition and customer loyalty.
  • Launching and Managing Marketing Campaigns: Designing and executing creative marketing campaigns to enhance brand positioning, while evaluating results to optimize performance and impact.
  • Building Relationships and Communication: Managing relationships with partners, clients, and media outlets to ensure positive representation of the brand and strengthen its market presence.
  • Optimized marketing budgets, allocating resources efficiently for maximum ROI on campaigns.
  • Championed employee engagement initiatives within the marketing department, fostering a collaborative work environment where creativity could thrive.

Marketing Director / Communities and Suburbs

National Housing Company (NHC)
08.2021 - 03.2023
  • Overseeing the overall management of the company's marketing efforts for residential projects and suburbs, encompassing more than 11 developments. Responsibilities include developing tailored marketing strategies, coordinating campaigns to enhance visibility, managing budgets, and ensuring consistent branding and messaging across all projects to drive sales and customer engagement.
  • Driving the achievement of marketing objectives for the company's projects and suburbs by developing and implementing strategic plans, optimizing campaigns, and leveraging market insights. This includes enhancing brand visibility, increasing customer engagement, and ensuring alignment with overall business goals to maximize project success.
  • Successfully led the launch of ALFURSAN, the largest residential suburb in Riyadh, through strategic marketing and branding initiatives. This included executing a comprehensive campaign to build awareness, attract potential buyers, and establish the suburb as a premier residential destination in the region.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
  • Developed and presented marketing plans and reports to CMO and shareholders.

Real Estate Communication Manager

Ministry of Housing
05.2017 - 05.2021
  • Marketing over 35 ready-made projects under the Ministry, comprising 14,000 housing units, and achieving remarkable success.
  • I played a key role in the inception, creation, and development of the Sakani brand, including its Mega Projects initiative, which comprises over seven major projects.
  • I contributed to the success story of achieving the Ministry of Housing's 2020 targets.
  • Enhanced brand visibility by developing and executing comprehensive communication strategies.
  • Led a team of communication specialists, fostering a collaborative work environment focused on continuous improvement.
  • Developed targeted messaging for diverse audiences, tailoring content to meet specific needs and preferences.

Marketing Manager

LIWAN Real-Estate Company
01.2015 - 01.2016
  • Overall management of the company's marketing department.
  • Created the company and its represented projects' creative corporate identity and its marketing plans and implemented its MARCOM activities.
  • I was part of the brands inception, creation and building.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.

Marketing Communication Manager

RAFAL Real-Estate Development Company
01.2010 - 01.2015
  • Joined the company from inception as a MARCOM and Creative Manager, then promoted in 2014 to Marketing Manager.
  • Overall management of the company's marketing department.
  • Created the company and its represented projects' creative corporate identity and its marketing plans and implemented its MARCOM activities.
  • I was part of the brands inception, creation and building.
  • Created the Burj Rafal trademark as the highest Residential tower in the King of Saudi Arabia.
  • Achievement the success of launching (Burj Rafal) highest Residential tower in the King of Saudi Arabia.
  • Increased brand awareness by developing and executing strategic marketing campaigns.
  • Collaborated with cross-functional teams to launch successful product promotions, resulting in increased sales and market share.

Education

Bachelor's Degree, Advertising

Applied Science University.
01-2002

Skills

Content marketing planning

ADDITIONAL EXPERIENCES

  • Marketing Director, MODAN Marketing & Advertising (07/2023 - 01/2024)
  • Creative Director, karoui & karoui - Advertising Agency (2009 - 2010)
  • Sr. Art Director, Links communication - Advertising Agency (2007 - 2009)
  • Art Director, Young & Rubicam - Advertising Agency (2004 - 2006)


Awards

  • Certificate of Achievement Goals for 2023, 2023, NHC
  • Certificate Establish Sakani Program & Strategy, 2017, Ministry of Housing
  • Certificate of Achievement Goals for 2020, 2020, Ministry of Housing

Certificates And Courses

  • The 7 Habits of Highly Effective People, 2019, Franklin Covey - Dubai
  • Creative Thinking Skills, 2020, Dawart.com
  • Best of Creative Employee, 2012, RAFAL Real-Estate Company

Timeline

Director of Brand Marketing

Ministry of Municipalities and Housing
02.2024 - 03.2025

Marketing Director / Communities and Suburbs

National Housing Company (NHC)
08.2021 - 03.2023

Real Estate Communication Manager

Ministry of Housing
05.2017 - 05.2021

Marketing Manager

LIWAN Real-Estate Company
01.2015 - 01.2016

Marketing Communication Manager

RAFAL Real-Estate Development Company
01.2010 - 01.2015

Bachelor's Degree, Advertising

Applied Science University.

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Mazen TawfiqExperienced Professional in Marketing / Real Estate